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Insider Buy ·Filed Jul 29, 2026

BWMX

BETTERWARE DE MEXICO, S.A.P.I. DE C.V
BULLISH
Impact 5/10
Horizonweeks Processed2mo ago SEC0001213900-26-082849
Insider cluster: 1 insiders, $768K total
Actionable Insight ▲ Bullish

Monitor for additional insider buying or a catalyst (earnings, guidance) that could confirm the insider's conviction. The 88% analyst bullish consensus provides a supportive backdrop, but the stock's recent underperformance relative to SPY suggests waiting for confirmation before taking a position.

DirectionBullish
Confidencemedium
Horizonweeks
Final — all horizons settled through T+60d ⚠ clustered
BWMX ▼ -11.37% at T+60d
LONG call ✗ call lost -11.37% · α vs SPY -13.83% · entry $17.59 → $15.59
Entry = T+0 close
Jul 29, 2026
via day close
T+1d
-3.24%
call -3.24% · α -3.96%
$17.02
settled 3mo ago
T+5d
-5.12%
call -5.12% · α -8.74%
$16.69
settled 3mo ago
T+20d
-9.49%
call -9.49% · α -13.46%
$15.92
settled 2mo ago
T+60d
-11.37%
call -11.37% · α -13.83%
$15.59
settled 6d ago

Price Chart

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Executive Summary

Director and 10% owner Luis Campos made a single open-market purchase of 46,830 shares for $768K at $16.41/share. This is a conviction buy from an insider with a significant ownership stake, representing approximately 0.12% of the company's $643M market cap — a modest but notable signal of insider confidence at a time when analyst consensus is 88% bullish (7 Buy/Strong Buy ratings).

Key Financial Metrics

Direction
buying
Total Value
$768.5K
Insiders
1

Key Facts

  • Director and 10% owner Luis Campos purchased 46,830 shares at $16.41 for a total of $768,480 on July 27, 2026
  • The purchase represents ~0.12% of BWMX's $643M market cap — modest but above the trivial threshold
  • This is a single open-market buy (code P) from a director with a 10% ownership stake, not a 10b5-1 plan
  • Analyst consensus is 88% bullish with 7 Buy/Strong Buy ratings and 1 Hold, no Sell ratings

Financial Impact

$768K open-market purchase by director/10% owner at $16.41/share

insider ownershipmarket confidence

Risk Factors

  • Single insider buy from a director (not C-suite) carries less signal weight than a CEO/CFO purchase
  • The purchase is modest relative to market cap (0.12%) — not a transformative signal
  • No cross-filing context (earnings, restructuring, or other material events) to corroborate the insider's timing

Market Snapshot

Exchange
NYSE
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
88% bullish (8 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
INSIDER-BUY Data (Synthetic)0001213900-26-082849
6 reports for BWMX
Performance horizon
33% Hit rate @ T+1 1 of 3 directional calls Went positive at some point 1 of 3 best @ T+1▲ +0.31%Aug 10, 2026
Filters
Rows
Reports for BWMX — sortable, filterable
TypeNow
Oct 22, 2026
5d ago
6-K
MIXED ★ 5/10
$15.59 $16.75▲ +7.44%▲ +6.73%$16.75 (+7.44%)
Sep 17, 2026
5w ago
Insider Cluster
BULLISH ★ 4/10
$17.31 $16.69▼ −3.58%▼ −5.13%$16.75 (−3.24%)
Aug 25, 2026
9w ago
EFFECT
NEUTRAL ★ 3/10
$16.28 $16.15▼ −0.80%▼ −0.82%$16.75 (+2.89%)
Aug 10, 2026
11w ago
Insider Buy
BULLISH ★ 4/10
$16.30 $16.35▲ +0.31%▲ +0.06%$16.75 (+2.76%)
Aug 4, 2026
12w ago
Insider Buy
BULLISH ★ 4/10
$17.20 $16.69▼ −2.97%▼ −2.81%$16.75 (−2.62%)
Jul 29, 2026
12w ago
Insider Buy
BULLISH ★ 5/10
$17.59 $17.02▼ −3.24%▼ −3.96%$16.75 (−4.78%)
Showing 6 of 6

US Market Status

Market Closed — Opens Thu (12h 3m)

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Report published Jul 29, 2026