The company is funding operations through expensive, dilutive debt. Monitor for potential default on the 1800 Diagonal note (monthly payments start July 30, 2026) which would trigger conversion at a deep discount, causing further dilution. The Streeterville exchanges reduce near-term debt but at the cost of significant shareholder dilution. Watch for additional tranches under the 1800 facility.
Price Chart
Executive Summary
American Rebel Holdings entered into a high-cost $152,950 convertible note with 1800 Diagonal Lending, netting $125,000 after OID and fees, with a 35% conversion discount upon default. Concurrently, the company issued 2,055,130 shares to Streeterville Capital in exchange for reducing $383,000 of existing secured debt. The combination of expensive new debt and dilutive equity issuance signals ongoing cash constraints and shareholder dilution.
Key Financial Metrics
Key Facts
- 1800 Diagonal Note: $152,950 principal, $19,950 OID, $8,000 fees, net proceeds $125,000; total payback $181,628 over 15 months.
- Conversion only upon default at 65% of market price (35% discount); 4.99% beneficial ownership cap; no warrants.
- Streeterville exchanges: 546,601 shares at $0.1427 (June 18), 745,784 at $0.1542 (June 22), 762,745 at $0.2491 (June 25); total 2,055,130 shares issued.
- Streeterville exchanges reduced outstanding balance of a $5,470,000 secured note by $383,000 (partitioned notes of $78k, $115k, $190k).
- Company had 18,891,419 shares outstanding as of June 23, 2026; Streeterville dilution ~10.9%.
- 1800 Diagonal has option for additional tranches up to $1,000,000 over 12 months, subject to further agreement.
Financial Impact
New debt of $152,950 with effective cost ~36%+ (including OID and fees); dilution of ~10.9% from Streeterville exchanges; net cash inflow of $125,000.
Risk Factors
- High probability of default on 1800 Diagonal note given aggressive repayment schedule and company's cash position.
- Conversion upon default at 35% discount would create severe dilution and downward pressure on stock price.
- Additional $1,000,000 in potential future tranches could further dilute if exercised.
- Company's financial statements are unreliable due to prior auditor issues (BF Borgers SEC action).
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 6 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 8-K Filing (Primary) | 0001493152-26-031954 |
| Exhibit: ex10-2.htm | 0001493152-26-031954 |
| Document: form8-k.htm | 0001493152-26-031954 |
| Document: 0001493152-26-031954-index-headers.html | 0001493152-26-031954 |
| Document: 0001493152-26-031954-index.html | 0001493152-26-031954 |
| Document: 0001493152-26-031954.txt | 0001493152-26-031954 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 31, 2026 4w ago | 8-K | $0.1440 $0.0750 | ▲ +47.92% | ▲ +47.98% | $0.1050 (+27.08%) |
Aug 7, 2026 8w ago | 8-K | $0.1282 $0.1282 | · 0.00% | ▼ −0.40% | $0.1050 (+18.10%) |
Aug 6, 2026 8w ago | 144 | $0.1860 $0.1510 | ▼ −18.82% | ▼ −19.42% | $0.1050 (−43.55%) |
Aug 4, 2026 8w ago | 8-K | $0.2000 $0.1550 | ▲ +22.50% | ▲ +21.26% | $0.1050 (+47.50%) |
Jul 21, 2026 10w ago | 8-K | $0.1800 $0.1600 | ▲ +11.11% | ▲ +13.67% | $0.1050 (+41.67%) |
Jul 14, 2026 11w ago | 25-NSE | $0.1550 $0.1800 | ▼ −16.13% | ▼ −13.64% | $0.1050 (+32.26%) |
Jul 2, 2026 13w ago | 8-K | $0.3100 $0.2000 | ▲ +35.48% | ▲ +35.79% | $0.1050 (+66.13%) |
Jun 18, 2026 15w ago | 8-K | $0.2550 $0.2150 | ▲ +15.69% | ▲ +15.22% | $0.1050 (+58.82%) |
Mar 23, 2026 27w ago | 8-K | $0.0650 $0.0650 | · 0.00% | ▼ −7.42% | $0.1050 (+61.54%) |
Mar 17, 2026 28w ago | 8-K | $13.40 $0.0650 | ▲ +99.51% | ▲ +103.82% | $0.1050 (+99.22%) |
US Market Status
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