Market Cap
$122.0B
BKNG
Booking Holdings Inc.
$160.28 ▼ -1.61%
Prev close $162.91Market cap$122.0B
ConsensusStrong Buy
12-mo target$238.08 (+48.5%)
▲ Bullish
Analyst conviction 8/10
Insider Selling Cluster (4 insiders)High Impact Filing (8/10)49 New Institutional PositionsCongressional Activity (1) Industrials & Manufacturing
Snapshot
The big-picture read on BKNG right now — valuation, ownership and activity at a glance.
Cap Size
Large Cap
Analyst Consensus
Strong Buy (83%)
Inst. Holders
50 funds
Inst. Value
$99.6B
Inst. Activity
49 buys / 1 sells
Insider Activity
$0.00 buy / $31.3M sell
Insider Net $
-$31.3M
Social Sentiment
46° Neutral
SEC Reports
10
Press Releases
1
Congressional
5 trades
Price chart 30d -19.7%
Daily candles (open–high–low–close) with volume. Green = up day, red = down day.
No data for this timeframe.
Vol
Recent activity
The latest filings, insider trades, analyst actions, press and options flow — newest first.
Sep 29, 2026 other
OpenTable’s Inaugural Canadian Restaurant Impact Report Reveals Why Restaurants Matter More Than Ever
New research reveals the powerful impact restaurants have on local economies, communities and diners
Sep 15, 2026 Insider
Sep 3, 2026 SEC Pisano Paulo sold 1,500 shares
CHIEF HUMAN RESOURCES OFFICER @ $173.02 ($259.5K)
Two BKNG insiders sold a combined $810K in open-market transactions over a 7-day window. At a $150B market cap, this rep
CLUSTER — Impact 2/10
Rosenblatt initiates coverage on BKNG at Buy
ANALYST-UPGRADE — Impact 4/10
Sep 1, 2026 Insider
MYLOD ROBERT J JR sold 1,000 shares
Director @ $200.00 ($200.0K)
Aug 31, 2026 Insider
Aug 19, 2026 SEC Pisano Paulo sold 3,000 shares
CHIEF HUMAN RESOURCES OFFICER @ $203.48 ($610.4K)
Booking Holdings (BKNG) insiders — the EVP, General Counsel and CFO — sold a combined $4.33M in open-market transactions
CLUSTER — Impact 4/10
Jul 7, 2026 Congress
Ro Khanna buy
$1,001 - $15,000 — House
Analyst ratings buy % +18.6%
How Wall Street rates the stock today, and the latest firm-by-firm actions.
83% rate it Buy or better · 47 analysts
Recent analyst actions
| Date | Firm | Action | Rating | Firm rating |
|---|---|---|---|---|
| Sep 30, 2026 | Truist Securities | MAINTAIN | Buy | 55% |
| Sep 24, 2026 | BTIG | REITERATE | Buy | 53% |
| Sep 1, 2026 | Rosenblatt | INITIATE | Buy | 54% |
| Aug 27, 2026 | BTIG | REITERATE | Buy | 53% |
| Aug 24, 2026 | Evercore ISI Group | MAINTAIN | Outperform | 59% |
| Aug 10, 2026 | Argus Research | MAINTAIN | Buy | 54% |
| Aug 5, 2026 | UBS | MAINTAIN | Buy | 55% |
| Aug 5, 2026 | Benchmark | MAINTAIN | Buy | 54% |
| Aug 5, 2026 | Citigroup | MAINTAIN | Buy | 55% |
| Aug 5, 2026 | Oppenheimer | MAINTAIN | Outperform | 52% |
Monthly consensus history
| Period | Str. Buy | Buy | Hold | Sell | Str. Sell | Buy % | Distribution |
|---|---|---|---|---|---|---|---|
| Sep 1, 2026 | 13 | 26 | 8 | 0 | 0 | 83% | |
| Aug 1, 2026 | 13 | 25 | 8 | 0 | 0 | 83% | |
| Jul 1, 2026 | 13 | 25 | 8 | 0 | 0 | 83% | |
| Jun 1, 2026 | 12 | 26 | 8 | 0 | 0 | 83% | |
| May 1, 2026 | 12 | 26 | 8 | 0 | 0 | 83% | |
| Apr 1, 2026 | 11 | 26 | 8 | 0 | 0 | 82% | |
| Mar 1, 2026 | 11 | 26 | 8 | 0 | 0 | 82% | |
| Feb 1, 2026 | 9 | 26 | 10 | 0 | 0 | 78% |
Price targets
Where 37 covering analysts think BKNG trades over the next 12 months.
$238.08 +48.5% upside Strong Buy
Current$160.28 Low$188.00 Median$240.00 High$301.00 37 analysts
$188.00$301.00
Analyst rating Buy· 1.5/5 as of Oct 2, 2026
Social media sentiment mood +0.0%
Retail-investor mood aggregated across social media. 0° = very bearish, 100° = very bullish.
46°
Neutral
BearishNeutralBullish
Recent posts
Reports & filings
AI-scored summaries of recent SEC filings and press releases, with sentiment and impact.
10 SEC filing reports analyzed · 3 bullish, 0 bearish, 0 mixed, 7 neutral · avg impact 3.8/10.Plus 1 press releases.
BULLISHANALYST-UPGRADE4/10
Rosenblatt initiates coverage on BKNG at Buy
Sep 2, 2026
NEUTRALCLUSTER2/10
Two BKNG insiders sold a combined $810K in open-market transactions over a 7-day window. At a $150B
Sep 3, 2026
NEUTRALCLUSTER4/10
Booking Holdings (BKNG) insiders — the EVP, General Counsel and CFO — sold a combined $4.33M in open
Aug 19, 2026
NEUTRALCLUSTER2/10
Booking Holdings CFO Ewout Steenbergen sold $4.22M in open-market shares on August 12, 2026, across
Aug 14, 2026
Upcoming & catalyst events
Scheduled dates plus disclosed catalysts — earnings, dividends, enforcement, FDA and clinical-trial events. Colored dot = impact.
Sep 29, 2026
other
OpenTable’s Inaugural Canadian Restaurant Impact Report Reveals Why Restaurants Matter More Than Ever
New research reveals the powerful impact restaurants have on local economies, communities and diners, and what it takes to help them thrive New resear
Sep 17, 2026
other
KAYAK reveals top trending shoulder season destinations as average flight prices fall 32% versus summer
KAYAK names Seville the top trending early autumn destination for French travellers as average shoulder-season airfares fall 32% from summer.
Sep 16, 2026
other
Lake District crowned Britain's most romantic getaway, KAYAK data reveals
KAYAK names Windermere Britain’s most romantic getaway as searches for romantic and luxury stays rise year on year.
Sep 11, 2026
short_volume
Short Volume: BKNG — 56.2% short (0.9M / 1.7M)
Short: 948,900 | Exempt: 911 | TRF Vol: 1,688,845 | Short Ratio: 56.2% | Off-exchange volume (dark pool + OTC)
Sep 7, 2026
dark_pool
Dark Pool: BKNG — 10.6M shares, 313,817 trades
Week starting 2026-09-07. Total ATS volume: 10,559,556 shares across 313,817 trades.
Earnings estimates
Forecast earnings per share and revenue by period — and whether estimates are rising.
| Period | EPS Est. | Range | Growth | 30d Rev | Up/Dn | Revenue | # |
|---|---|---|---|---|---|---|---|
| Current Q | $4.49 | $4.27–$4.69 | 12.8% | -0.1% | 9↑ 12↓ | $9.5B | 26 |
| Next Q | $2.31 | $2.11–$2.51 | 18.3% | +0.0% | 8↑ 14↓ | $6.8B | 26 |
| Current FY | $10.45 | $10.15–$10.80 | 14.5% | -0.0% | 13↑ 13↓ | $29.3B | 33 |
| Next FY | $12.37 | $11.42–$13.25 | 18.4% | -0.1% | 14↑ 12↓ | $32.0B | 33 |
Current-quarter EPS estimate — revision history
| When | EPS estimate | Change vs now |
|---|---|---|
| Current | $4.488 | — |
| 7d ago | $4.488 | +0.000 |
| 30d ago | $4.491 | -0.004 |
| 60d ago | $4.531 | -0.043 |
| 90d ago | $4.550 | -0.062 |
Institutional ownership
Which big funds own BKNG (from quarterly 13F filings) and who is adding or trimming.
50 institutional holders with $99.6B total value (513,782,320 shares) as of 2026-Q2. Top holders: BlackRock,, VANGUARD, ALLIANCEBERNSTEIN. Net buying activity: 49 institutions added/increased vs 1 reduced.
Top holders — 2026-Q2
| Fund | Shares | Value | % Tracked | Last move |
|---|---|---|---|---|
| BlackRock, Inc. | 65,340,562 | $11.6B | 11.7% | — |
| VANGUARD CAPITAL MANAGEMENT LLC | 50,606,248 | $9.0B | 9.1% | DOUBLED +2337.2% |
| ALLIANCEBERNSTEIN L.P. | 1,843,531 | $7.8B | 7.8% | DOUBLED +2305.7% |
| STATE STREET CORP | 35,038,703 | $6.2B | 6.3% | DOUBLED +2366.1% |
| Invesco Ltd. | 25,735,059 | $4.6B | 4.6% | — |
| DODGE & COX | 25,536,950 | $4.6B | 4.6% | DOUBLED +2460.1% |
| GEODE CAPITAL MANAGEMENT, LLC | 21,923,074 | $3.9B | 3.9% | DOUBLED +2360.1% |
| Capital World Investors | 20,614,112 | $3.7B | 3.7% | DOUBLED +2580.1% |
| JPMORGAN CHASE & CO | 18,836,495 | $3.4B | 3.5% | DOUBLED +1660.1% |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 14,456,785 | $2.6B | 2.6% | DOUBLED +2352.8% |
Recent position changes
| Fund | Action | Prev | Current | Change | Value |
|---|---|---|---|---|---|
| VANGUARD CAPITAL MANAGEMENT LLC | DOUBLED | 2,076,436 | 50,606,248 | +2337.2% | $9.0B |
| ALLIANCEBERNSTEIN L.P. | DOUBLED | 76,632 | 1,843,531 | +2305.7% | $7.8B |
| STATE STREET CORP | DOUBLED | 1,420,796 | 35,038,703 | +2366.1% | $6.2B |
| DODGE & COX | DOUBLED | 997,498 | 25,536,950 | +2460.1% | $4.6B |
| GEODE CAPITAL MANAGEMENT, LLC | DOUBLED | 891,139 | 21,923,074 | +2360.1% | $3.9B |
| Capital World Investors | DOUBLED | 769,161 | 20,614,112 | +2580.1% | $3.7B |
| JPMORGAN CHASE & CO | DOUBLED | 1,070,206 | 18,836,495 | +1660.1% | $3.4B |
| VANGUARD PORTFOLIO MANAGEMENT LLC | DOUBLED | 589,389 | 14,456,785 | +2352.8% | $2.6B |
| NORGES BANK | NEW | — | 12,434,096 | — | $2.2B |
| MORGAN STANLEY | DOUBLED | 537,501 | 12,302,518 | +2188.8% | $2.2B |
Insider activity
Buying and selling by company executives and directors (SEC Form 4).
16 insiders, 50 transactions. Net -$31.3M — $0.00 bought, $31.3M sold.
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Sep 15, 2026 | Pisano Paulo | CHIEF HUMAN RESOURCES OFFICER | SELL | 1,500 | $173.02 | $259.5K |
| Sep 1, 2026 | MYLOD ROBERT J JR | Director | SELL | 1,000 | $200.00 | $200.0K |
| Aug 31, 2026 | Pisano Paulo | CHIEF HUMAN RESOURCES OFFICER | SELL | 3,000 | $203.48 | $610.4K |
| Aug 17, 2026 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | SELL | 8,660 | $208.05 | $1.8M |
| Aug 17, 2026 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | SELL | 3,632 | $211.03 | $766.5K |
| Aug 17, 2026 | WITTMAN VANESSA AMES | Director | SELL | 375 | $211.00 | $79.1K |
| Aug 17, 2026 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | SELL | 5,174 | $210.00 | $1.1M |
| Aug 17, 2026 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | SELL | 5,019 | $208.73 | $1.0M |
| Aug 17, 2026 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | SELL | 12,333 | $205.76 | $2.5M |
| Aug 17, 2026 | MILLONES PETER J | EXECUTIVE VP, GENERAL COUNSEL | SELL | 390 | $212.88 | $83.0K |
Congressional trades
BKNG trades disclosed by members of Congress, with disclosure delay.
3 members · 3 buys / 2 sells
| Date | Member | Party | Chamber | Type | Amount | Asset | Disclosed |
|---|---|---|---|---|---|---|---|
| Jul 7, 2026 | Ro Khanna | D | HOUSE | BUY | $1,001 - $15,000 | Booking Holdings Inc | Aug 12, 2026(37d) |
| Jun 1, 2026 | Josh Gottheimer | D | HOUSE | SELL | $1,001 - $15,000 | Booking Holdings Inc | Jul 8, 2026(38d) |
| Apr 14, 2026 | Gilbert Cisneros | D | HOUSE | BUY | $1,001 - $15,000 | Booking Holdings Inc | May 11, 2026(28d) |
| Mar 13, 2026 | Gilbert Cisneros | D | HOUSE | BUY | $1,001 - $15,000 | Booking Holdings Inc | Apr 8, 2026(27d) |
| Feb 10, 2026 | Gilbert Cisneros | D | HOUSE | SELL | $1,001 - $15,000 | Booking Holdings Inc | Mar 10, 2026(29d) |
Short interest & halts
FINRA semi-monthly short positions, Reg SHO threshold status, and recent trading halts for BKNG.
Shares short
19,629,385
Settlement Sep 15, 2026
Change vs prior
-2.6%
Semi-monthly cycle
Days to cover
2.6
At avg daily volume
Of shares outstanding
≈2.6%
Estimate — not % of float
All BKNG filing & press-release reports (11)
- Rosenblatt initiates coverage on BKNG at BuySep 2, 2026
- CLUSTER reportSep 3, 2026
- CLUSTER reportAug 19, 2026
- CLUSTER reportAug 14, 2026
- CLUSTER reportJul 31, 2026
- INST-CLUSTER reportJul 24, 2026
- 424B5 reportMay 5, 2026
- 8-K reportApr 28, 2026
- DEFA14A reportApr 21, 2026
- PRESS-RELEASE reportApr 20, 2026
- INST-CLUSTER reportFeb 28, 2026