This cluster is too small to warrant a trading signal. Monitor for any C-suite insider sales or a material increase in volume that would indicate a shift in sentiment. The historical calibration on BKNG shows past reports have underperformed, so avoid over-interpreting minor insider activity.
Price Chart
Executive Summary
Two Booking Holdings directors sold a combined $1.22M in open-market transactions over a 2-day window. The total value represents ~0.0008% of the company's $156B market cap, making this a trivial cluster by proportionality standards. The sales are likely routine portfolio diversification, not a bearish signal from management.
Key Financial Metrics
Key Facts
- Director Robert J. Mylod Jr. sold 5,000 shares at $200.00 for $1.0M on 2026-07-29.
- Director Vanessa Ames Wittman sold 1,125 shares at $192.00 for $216K on 2026-07-28.
- Total insider sales of $1.22M represent ~0.0008% of BKNG's $156B market cap.
- Both sellers are directors, not C-suite executives, reducing the informational signal.
- No insider buying activity in the cluster to offset the sales.
Financial Impact
Total insider sales of $1.22M, which is negligible relative to BKNG's $156B market cap.
Risk Factors
- Insider sales could accelerate if directors anticipate a broader market or sector downturn.
- The cluster may be part of a routine 10b5-1 plan, reducing its informational value.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-BKNG-1785481342009 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 2, 2026 4w ago | Insider Cluster | $199.60 $162.91 | ▼ −18.38% | ▼ −18.05% | $160.90 (−19.39%) |
Sep 1, 2026 4w ago | ANALYST-UPGRADE | $195.69 $162.91 | ▼ −16.75% | ▼ −17.07% | $160.90 (−17.78%) |
Aug 18, 2026 6w ago | Insider Cluster | $208.25 $171.40 | ▼ −17.70% | ▼ −16.38% | $160.90 (−22.74%) |
Aug 13, 2026 7w ago | Insider Cluster | $213.34 $173.92 | ▼ −18.48% | ▼ −16.73% | $160.90 (−24.58%) |
Jul 30, 2026 9w ago | Insider Cluster | $193.24 $202.56 | ▲ +4.82% | ▲ +0.86% | $160.90 (−16.74%) |
Jul 24, 2026 10w ago | Institutional Cluster | $177.46 $209.62 | ▲ +18.12% | ▲ +14.50% | $160.90 (−9.33%) |
May 5, 2026 21w ago | 424B5 | $167.63 $167.21 | ▼ −0.25% | ▼ −5.20% | $160.90 (−4.01%) |
Apr 28, 2026 22w ago | 8-K | $173.98 $168.37 | ▼ −3.22% | ▼ −8.68% | $160.90 (−7.52%) |
Apr 21, 2026 23w ago | DEFA14A | $179.40 $154.54 | ▼ −13.86% | ▼ −17.02% | $160.90 (−10.31%) |
Apr 20, 2026 23w ago | Press Release | $190.86 $155.07 | ▼ −18.75% | ▼ −23.67% | $160.90 (−15.70%) |
US Market Status
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