The CEO's intent to sell a modest portion of holdings (relative to market cap) is not unusual, but given the insider's role, monitor for actual execution on Form 4 and any subsequent insider selling patterns.
How the stock moved after the report
⚠ Clustered NEUTRAL VIEWSTOCK BELOW ENTRY AT T+1- T+0 · Nov 10 $120.56entry
- T+1 · 15h ago −1.82%α −3.14% · $118.37
- T+5 · in 5d Pending
- T+20 · in 27d Pending
- T+60 · in 3mo Pending
Price Chart
REPLAYWatch the reaction play outHow similar events traded
Executive Summary
CEO J. Scott Kirby filed a Form 144 notice to sell 90,367 shares of United Airlines Holdings, Inc., with an approximate market value of $10.9 million based on the filing date. The shares were acquired through open market purchases and restricted stock vesting in 2016 and 2026. This is an advance notice of intent to sell, not a completed transaction, but signals insider selling by the CEO.
Key Facts
- CEO J. Scott Kirby filed Form 144 to sell 90,367 shares of UAL common stock.
- The approximate market value of the proposed sale is $10,864,824.41.
- Shares were acquired via open market purchase (20,367 shares on 05/19/2016) and restricted stock vesting (26,729 shares on 02/13/2026 and 43,271 shares on 07/25/2026).
- The sale is planned for execution on or after 11/10/2026 on Nasdaq.
- The filing represents about 0.03% of UAL's $36.6B market cap.
Financial Impact
Proposed sale of 90,367 shares valued at approximately $10.9 million, representing about 0.03% of market cap.
Risk Factors
- CEO selling could be perceived negatively by the market if executed close to earnings or other catalysts.
- Form 144 is an intent to sell; the sale may not occur, but the filing itself signals the insider considered selling.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001959173-26-007908 |
| Document: 0001959173-26-007908-index.html | 0001959173-26-007908 |
| Document: 0001959173-26-007908.txt | 0001959173-26-007908 |
Track record
38 reports on UAL
4 of 8 bullish or bearish reports moved the stock their way by T+1. Best: +35.56% at T+60 after the Apr 10, 2026 report. 5 of 8 went positive at some point.
Filters
- Nov 10, 2026today Insider Cluster Bearish 4/10 Entry $120.23 Now $120.56 −0.27% settles Nov 12
- Nov 10, 20261d ago 144 Neutral 3/10 Viewing Entry $120.56 to $118.37 Now $120.56 −0.00% ▼ −1.82% −3.14% vs SPY
- Nov 9, 20262d ago 144 Neutral 2/10 Entry $120.38 to $120.56 Now $120.56 +0.15% ▲ +0.15% +0.52% vs SPY
- Nov 9, 20262d ago 144 Neutral 2/10 Entry $120.38 to $120.56 Now $120.56 +0.15% ▲ +0.15% +0.52% vs SPY
- Nov 9, 20262d ago 144 Neutral 2/10 Entry $120.38 to $120.56 Now $120.56 +0.15% ▲ +0.15% +0.52% vs SPY
- Nov 6, 20265d ago 144 Neutral 2/10 Entry $112.74 to $120.38 Now $120.56 +6.94% ▲ +6.78% +4.41% vs SPY
- Nov 3, 20268d ago Institutional Cluster Mixed 4/10 Entry $107.21 to $115.76 Now $120.56 +12.45% ▲ +7.97% +6.32% vs SPY
- Oct 30, 202612d ago 144 Neutral 2/10 Entry $104.24 to $109.24 Now $120.56 +15.66% ▲ +4.80% +5.28% vs SPY
- Oct 23, 202620d ago Court Ruling Neutral 2/10 Entry $100.69 to $104.71 Now $120.56 +19.73% ▲ +3.99% +3.43% vs SPY
- Oct 21, 202622d ago Court Ruling Neutral 1/10 Entry $102.00 to $97.93 Now $120.56 +18.20% ▼ −3.99% −3.47% vs SPY
US Market Status
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