8-K ·Filed Aug 7, 2026

UAA

Under Armour, Inc.
BEARISH
Impact 6/10
Horizonweeks Processed1mo ago SEC0001336917-26-000108
8-K Item 2.02: Earnings release
Actionable Insight ▼ Bearish

The revenue miss and lowered full-year outlook outweigh the EPS beat, driven by non-recurring tariff refunds. Traders should watch for ongoing North America weakness and whether cost cuts can sustain margins. The maintained operating income guidance suggests management expects to offset revenue pressure, but execution risk is high — next quarter's DTC and wholesale trends are key.

DirectionBearish
Confidencehigh
Horizonweeks
Latest settled — T+20d
UAA ▼ -14.08% at T+20d
SHORT call ✓ call won +14.08% · α vs SPY +13.68% · entry $6.11 → $5.25
Next anchor: T+60d in 4w
Latest observation: T+36 +19.99% FF3 residual α
Entry anchored
Aug 7, 07:25 AM ET
via 1-min bar
T+1d
-3.93%
call +3.93% · α +3.90%
$5.87
settled 8w ago
T+5d
-12.28%
call +12.28% · α +12.67%
$5.36
settled 7w ago
T+20d
-14.08%
call +14.08% · α +13.68%
$5.25
settled 28d ago
T+60d
—
call — · α —
—
in 4w

Price Chart

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Executive Summary

Under Armour reported fiscal Q1 2027 revenue of $1.098B (down 3.2% YoY to $1.098B, below $1.11B consensus) and adjusted diluted EPS of $0.05 (above $0.02 consensus), driven by gross margin expansion from IEEPA tariff refunds. The company lowered its full-year revenue outlook to mid-single-digit decline from slight decline but maintained its operating income and adjusted EPS guidance, relying on cost cuts to offset softer North America and Asia-Pacific demand.

Key Financial Metrics

EPS
$0.05
est $0.02 · +150.0%
Revenue
$1.1B
est $1.1B · -1.1% · -3.2% YoY
Rating
miss
Guidance
mid-single-digit decline
lowered
Gross Margin
54.1%

Key Facts

  • Revenue declined 3.2% YoY to $1.098B, below $1.11B consensus
  • GAAP net income: $545K ($0.00 EPS); adjusted diluted EPS: $0.05, beating $0.02 consensus
  • Gross margin expanded 590 bps to 54.1%, primarily from IEEPA tariff refunds, not underlying improvement
  • Full-year revenue guidance lowered to mid-single-digit decline (from slight decline previously)
  • North America revenue fell 9% to $610M; DTC revenue dropped 5.8%; eCommerce down 12%
  • Full-year operating income guidance maintained at $96M-$116M, relying on expense cuts
  • Restructuring plan on track: $266M incurred to date; total anticipated ~$305M

Financial Impact

Revenue shortfall of ~$12M vs consensus; maintained operating income floor, but revenue guidance cut signals ongoing demand weakness

revenueguidancegross margin

Risk Factors

  • Softer consumer demand in North America and Asia-Pacific may worsen
  • DTC eCommerce decline of 12% signals brand weakness
  • SGA expense increase of 2% YoY despite cost-cutting narrative
  • Heavy reliance on one-time tariff refunds for margin expansion

Market Snapshot

Exchange
NYSE
Sector
Apparel & Other Finishd Prods of Fabrics & Similar Matl
Analyst Consensus
9% bullish (33 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 6 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001336917-26-000108
Document: ua-20260807.htm0001336917-26-000108
Document: 0001336917-26-000108-index-headers.html0001336917-26-000108
Document: 0001336917-26-000108-index.html0001336917-26-000108
Document: 0001336917-26-000108.txt0001336917-26-000108
8-K Data (Synthetic)0001336917-26-000108
5 reports for UAA
Performance horizon
100% Hit rate 3 of 3 directional calls best @ T+5▲ +10.07%Jul 13, 2026
Filters
Rows
Reports for UAA — sortable, filterable
TypeNow
Sep 11, 2026
21d ago
Court Ruling
BEARISH ★ 6/10
$5.11 $4.88▲ +4.50%▲ +4.28%$4.71 (+7.83%)
Aug 7, 2026
8w ago
8-K
BEARISH ★ 6/10
$6.11 $5.36▲ +12.28%▲ +12.67%$4.71 (+22.91%)
Jul 15, 2026
11w ago
DEFA14A
NEUTRAL ★ 3/10
$7.25 $6.74▼ −7.03%▼ −5.36%$4.71 (−35.03%)
Jul 13, 2026
11w ago
Court Ruling
BULLISH ★ 7/10
$6.75 $7.43▲ +10.07%▲ +10.86%$4.71 (−30.22%)
Jul 7, 2026
12w ago
Court Ruling
BULLISH ★ 4/10
$6.74 $6.61▼ −1.93%▼ −2.48%$4.71 (−30.12%)
Showing 5 of 5

US Market Status

Market Closed — Opens Mon (64h 41m)

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