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Insider Cluster (2 insiders) ·Filed Jul 21, 2026

SFIX

Stitch Fix, Inc.
NEUTRAL
Impact 3/10
Horizonimmediate Processed3mo ago
Insider cluster: 2 insiders, $386K total
Actionable Insight • Neutral

This cluster is routine and non-informative. The CTO's exercise-and-sell pattern is standard for option monetization, and the CLO's single sale is likely liquidity-driven. Monitor next quarterly filing for fundamental trends; insider activity alone does not warrant a trade here.

DirectionNeutral
Confidencehigh
Horizonimmediate
Final — all horizons settled through T+60d ⚠ clustered
SFIX ▼ -31.73% at T+60d
NEUTRAL call -31.73% · α vs SPY -35.00% · entry $3.75 → $2.56
Entry = T+0 close
Jul 21, 2026
via day close
T+1d
-5.87%
call -5.87% · α -4.63%
$3.53
settled 3mo ago
T+5d
+13.20%
call +13.20% · α +15.60%
$4.25
settled 3mo ago
T+20d
-10.40%
call -10.40% · α -13.30%
$3.36
settled 2mo ago
T+60d
-31.73%
call -31.73% · α -35.00%
$2.56
settled 14d ago

Price Chart

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Executive Summary

Two C-suite insiders at Stitch Fix sold a combined $386K in open-market sales within a week, with the CTO exercising derivatives and immediately selling the underlying shares. The total sales represent ~0.075% of the $512M market cap, falling below the 0.1% materiality threshold, making this a routine liquidity-driven cluster rather than an informed signal. The CTO's exercise-and-sell pattern and the CLO's single sale are consistent with standard post-vesting diversification, not a bearish view on fundamentals.

Key Financial Metrics

Direction
selling
Total Value
$386.6K
Insiders
2

Key Facts

  • Chief Legal Officer O'Connor sold 50,000 shares at $3.93 for $196,560 on July 16
  • Chief Product/Technology Officer Bacos exercised 100,000 derivative shares (50K at $0, 50K at $2.48) and sold 70,000 shares at ~$3.79 for $265,080 on July 20
  • Total open-market sales: $386,640, representing ~0.075% of market cap
  • No insider purchases in the cluster; all sales are open-market or exercise-and-sell

Financial Impact

Insider sales of $386K, or 0.075% of $512M market cap — immaterial relative to company size

dilution

Risk Factors

  • Insider sales could accelerate if the stock rallies into a liquidity window
  • No insider buying signals management conviction at current depressed prices

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
58% bullish (12 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-SFIX-1784700305291
12 reports for SFIX
Performance horizon
0% Hit rate @ T+1 0 of 3 directional calls Went positive at some point 1 of 3 best @ T+60▲ +29.46%Jul 14, 2026
Filters
Rows
Reports for SFIX — sortable, filterable
TypeNow
Oct 20, 2026
7d ago
144
BEARISH ★ 4/10
$2.58 $2.72▼ −5.63%▼ −6.81%$2.66 (−3.30%)
Oct 15, 2026
12d ago
SC 13G/A
NEUTRAL ★ 3/10
$2.56 $2.52▼ −1.56%▼ −0.46%$2.66 (+3.91%)
Oct 7, 2026
20d ago
144
NEUTRAL ★ 2/10
$2.73 $2.84▲ +4.03%▲ +3.43%$2.66 (−2.56%)
Sep 25, 2026
4w ago
8-K
NEUTRAL ★ 2/10
$2.47 $2.53▲ +2.43%▲ +2.61%$2.66 (+7.69%)
Sep 14, 2026
6w ago
Court Ruling
NEUTRAL ★ 2/10
$2.94 $2.91▼ −1.02%▼ −0.58%$2.66 (−9.52%)
Jul 21, 2026
14w ago
Insider Cluster
NEUTRAL ★ 3/10
$3.75 $3.53▼ −5.87%▼ −4.63%$2.66 (−29.07%)
Jul 20, 2026
14w ago
Insider Cluster
NEUTRAL ★ 2/10
$3.84 $3.75▼ −2.34%▼ −2.23%$2.66 (−30.73%)
Jul 14, 2026
15w ago
Insider Cluster
BEARISH ★ 4/10
$3.87 $3.94▼ −1.81%▼ −2.35%$2.66 (+31.27%)
Jul 8, 2026
15w ago
Insider Cluster
NEUTRAL ★ 5/10
$3.52 $3.56▲ +1.14%▲ +0.71%$2.66 (−24.43%)
Jun 10, 2026
19w ago
8-K
BULLISH ★ 6/10
$4.20 $3.85▼ −8.45%▼ −8.99%$2.66 (−36.67%)
Showing 10 of 12

US Market Status

Market Closed — Opens Thu (10h 1m)

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Report published Jul 22, 2026