The insider selling is modest but concentrated among top executives. Monitor for upcoming earnings or material news that may have prompted the sales. If selling continues or accelerates, it could signal deteriorating confidence.
Price Chart
Executive Summary
CFO David Aufderhaar and CTO Anthony Bacos sold a combined $510K in SFIX shares over a week, representing ~0.11% of market cap. While modest in size, the cluster of sales by two top executives is a mild bearish signal.
Key Financial Metrics
Key Facts
- CFO David Aufderhaar sold 68,000 shares at $3.79 for $257,000 on 2026-07-06.
- CTO Anthony Bacos sold 70,000 shares at $3.62 for $253,000 on 2026-07-13 (two separate open-market sales).
- Total open-market sales by insiders: $510,000, or ~0.11% of Stitch Fix's $483M market cap.
- Bacos also exercised derivative securities (non-cash) for 100,000 shares on the same day.
Financial Impact
Two C-suite executives sold a combined $510K in open-market transactions, representing ~0.11% of market cap.
Risk Factors
- Further insider selling could indicate worsening fundamentals or undisclosed negative developments.
- Upcoming earnings report may reveal operational challenges.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-SFIX-1784102899401 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 20, 2026 6d ago | 144 | $2.58 $2.72 | ▼ −5.63% | ▼ −6.81% | $2.59 (−0.39%) |
Oct 15, 2026 12d ago | SC 13G/A | $2.56 $2.52 | ▼ −1.56% | ▼ −0.46% | $2.59 (+0.98%) |
Oct 7, 2026 19d ago | 144 | $2.73 $2.84 | ▲ +4.03% | ▲ +3.43% | $2.59 (−5.31%) |
Sep 25, 2026 4w ago | 8-K | $2.47 $2.53 | ▲ +2.43% | ▲ +2.61% | $2.59 (+4.66%) |
Sep 14, 2026 6w ago | Court Ruling | $2.94 $2.91 | ▼ −1.02% | ▼ −0.58% | $2.59 (−12.07%) |
Jul 21, 2026 13w ago | Insider Cluster | $3.75 $3.53 | ▼ −5.87% | ▼ −4.63% | $2.59 (−31.07%) |
Jul 20, 2026 14w ago | Insider Cluster | $3.84 $3.75 | ▼ −2.34% | ▼ −2.23% | $2.59 (−32.68%) |
Jul 14, 2026 14w ago | Insider Cluster | $3.87 $3.94 | ▼ −1.81% | ▼ −2.35% | $2.59 (+33.20%) |
Jul 8, 2026 15w ago | Insider Cluster | $3.52 $3.56 | ▲ +1.14% | ▲ +0.71% | $2.59 (−26.56%) |
Jun 10, 2026 19w ago | 8-K | $4.20 $3.85 | ▼ −8.45% | ▼ −8.99% | $2.59 (−38.45%) |
US Market Status
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