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Insider Cluster (2 insiders) ·Filed Jul 20, 2026

SFIX

Stitch Fix, Inc.
NEUTRAL
Impact 2/10
Horizonimmediate Processed3mo ago
Insider cluster: 2 insiders, $269K total
Actionable Insight • Neutral

Insider selling volume is trivial and likely driven by routine portfolio diversification or tax planning. No material signal for the stock. Monitor next quarterly filing for any fundamental changes.

DirectionNeutral
Confidencehigh
Horizonimmediate
Final — all horizons settled through T+60d ⚠ clustered
SFIX ▼ -36.20% at T+60d
NEUTRAL call -36.20% · α vs SPY -40.17% · entry $3.84 → $2.45
Entry = T+0 close
Jul 20, 2026
via day close
T+1d
-2.34%
call -2.34% · α -2.23%
$3.75
settled 3mo ago
T+5d
+4.69%
call +4.69% · α +5.92%
$4.02
settled 3mo ago
T+20d
-14.84%
call -14.84% · α -17.41%
$3.27
settled 2mo ago
T+60d
-36.20%
call -36.20% · α -40.17%
$2.45
settled 14d ago

Price Chart

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Executive Summary

Two Stitch Fix C-suite executives (CLO and CPTO) sold a combined $269K in open-market transactions over a 7-day window. The total represents just 0.05% of the company's $506M market cap, making this a routine, immaterial insider selling cluster with no predictive signal.

Key Financial Metrics

Direction
selling
Total Value
$269.0K
Insiders
2

Key Facts

  • Chief Legal Officer Casey O'Connor sold 50,000 shares at $3.93 for $197K on 2026-07-16
  • Chief Product/Technology Officer Anthony Bacos sold 20,000 shares at $3.62 for $72K on 2026-07-13
  • Total insider sales of $269K represent ~0.05% of SFIX's $506M market cap
  • Both transactions were open-market sales (code S)

Financial Impact

Total insider sales of $269K, immaterial relative to $506M market cap

insider ownership

Risk Factors

  • Insider sales are a weak predictor of future returns, especially at this scale
  • Recent 30-day insider selling totals $972K across 6 transactions, but still below 0.2% of market cap

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
58% bullish (12 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-SFIX-1784583698536
12 reports for SFIX
Performance horizon
0% Hit rate @ T+1 0 of 3 directional calls Went positive at some point 1 of 3 best @ T+60▲ +29.46%Jul 14, 2026
Filters
Rows
Reports for SFIX — sortable, filterable
TypeNow
Oct 20, 2026
7d ago
144
BEARISH ★ 4/10
$2.58 $2.72▼ −5.63%▼ −6.81%$2.66 (−3.30%)
Oct 15, 2026
12d ago
SC 13G/A
NEUTRAL ★ 3/10
$2.56 $2.52▼ −1.56%▼ −0.46%$2.66 (+3.91%)
Oct 7, 2026
20d ago
144
NEUTRAL ★ 2/10
$2.73 $2.84▲ +4.03%▲ +3.43%$2.66 (−2.56%)
Sep 25, 2026
4w ago
8-K
NEUTRAL ★ 2/10
$2.47 $2.53▲ +2.43%▲ +2.61%$2.66 (+7.69%)
Sep 14, 2026
6w ago
Court Ruling
NEUTRAL ★ 2/10
$2.94 $2.91▼ −1.02%▼ −0.58%$2.66 (−9.52%)
Jul 21, 2026
14w ago
Insider Cluster
NEUTRAL ★ 3/10
$3.75 $3.53▼ −5.87%▼ −4.63%$2.66 (−29.07%)
Jul 20, 2026
14w ago
Insider Cluster
NEUTRAL ★ 2/10
$3.84 $3.75▼ −2.34%▼ −2.23%$2.66 (−30.73%)
Jul 14, 2026
15w ago
Insider Cluster
BEARISH ★ 4/10
$3.87 $3.94▼ −1.81%▼ −2.35%$2.66 (+31.27%)
Jul 8, 2026
15w ago
Insider Cluster
NEUTRAL ★ 5/10
$3.52 $3.56▲ +1.14%▲ +0.71%$2.66 (−24.43%)
Jun 10, 2026
19w ago
8-K
BULLISH ★ 6/10
$4.20 $3.85▼ −8.45%▼ −8.99%$2.66 (−36.67%)
Showing 10 of 12

US Market Status

Market Closed — Opens Wed (15h 46m)

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Report published Jul 20, 2026