Monitor for actual Form 4 filings to confirm if and when the sale occurs. Given the size and officer status, execution could signal sentiment, but current notice is routine under SEC rules.
Price Chart
Executive Summary
David Aufderhaar, an officer of Stitch Fix, filed a Form 144 notifying intent to sell up to 65,709 shares of common stock, valued at approximately $121.4 million based on current market price. The shares are held in a family trust and include those from vested RSUs and PSUs.
Key Facts
- David Aufderhaar, an officer at Stitch Fix, intends to sell up to 65,709 shares.
- The shares are registered under Form 144 and are held in The Aufderhaar Family Trust.
- Approximate value of shares: $121.4 million (based on current market price).
- Shares originate from vested RSUs (19,233 shares) and PSUs (46,476 shares), with vesting dates in September 2025 and December 2025.
- No immediate sale has occurred; this is an advance notice of potential sale.
Financial Impact
Potential sale of $121.4 million in shares, representing a small fraction of market cap ($436M), but significant for individual insider activity.
Risk Factors
- Perceived negative signal if sale proceeds near-term, especially if ahead of earnings or weak guidance.
- Potential dilution concern if proceeds suggest capital raising by insider, though not indicated here.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001921094-26-000379 |
| Document: 0001921094-26-000379-index.html | 0001921094-26-000379 |
| Document: 0001921094-26-000379.txt | 0001921094-26-000379 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 20, 2026 7d ago | 144 | $2.58 $2.72 | ▼ −5.63% | ▼ −6.81% | $2.62 (−1.55%) |
Oct 15, 2026 12d ago | SC 13G/A | $2.56 $2.52 | ▼ −1.56% | ▼ −0.46% | $2.62 (+2.15%) |
Oct 7, 2026 20d ago | 144 | $2.73 $2.84 | ▲ +4.03% | ▲ +3.43% | $2.62 (−4.21%) |
Sep 25, 2026 4w ago | 8-K | $2.47 $2.53 | ▲ +2.43% | ▲ +2.61% | $2.62 (+5.87%) |
Sep 14, 2026 6w ago | Court Ruling | $2.94 $2.91 | ▼ −1.02% | ▼ −0.58% | $2.62 (−11.05%) |
Jul 21, 2026 14w ago | Insider Cluster | $3.75 $3.53 | ▼ −5.87% | ▼ −4.63% | $2.62 (−30.27%) |
Jul 20, 2026 14w ago | Insider Cluster | $3.84 $3.75 | ▼ −2.34% | ▼ −2.23% | $2.62 (−31.90%) |
Jul 14, 2026 15w ago | Insider Cluster | $3.87 $3.94 | ▼ −1.81% | ▼ −2.35% | $2.62 (+32.43%) |
Jul 8, 2026 15w ago | Insider Cluster | $3.52 $3.56 | ▲ +1.14% | ▲ +0.71% | $2.62 (−25.71%) |
Jun 10, 2026 19w ago | 8-K | $4.20 $3.85 | ▼ −8.45% | ▼ −8.99% | $2.62 (−37.74%) |
US Market Status
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