ANALYST-UPGRADE

SBUX

STARBUCKS CORP
BULLISH
Impact 3/10
Processed4mo ago SECanalyst-SBUX-tdcowen-20260514
TD Cowen double upgrade: Hold → Buy
Actionable Insight ▲ Bullish

TD Cowen's double upgrade from a top-tier firm with a 13% above-consensus target is a strong bullish signal, but the persistent insider selling and high short interest create a tug-of-war. Active traders should watch for a breakout above $108 (median target) as confirmation; a failure to hold $105 could negate the call.

DirectionBullish
Final — all horizons settled through T+60d ⚠ clustered
SBUX ▼ -1.70% at T+60d
LONG call ✗ call lost -1.70% · α vs SPY -5.02% · entry $106.38 → $104.57
Entry anchored
May 13, 04:20 PM ET
via exchange tick
T+1d
+0.36%
call +0.36% · α +1.58%
$106.76
settled 5mo ago
T+5d
-2.13%
call -2.13% · α -1.42%
$104.11
settled 4mo ago
T+20d
-3.14%
call -3.14% · α -2.28%
$103.04
settled 4mo ago
T+60d
-1.70%
call -1.70% · α -5.02%
$104.57
settled 7w ago

Price Chart

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Executive Summary

TD Cowen double-upgraded the stock to Buy from Hold on May 14, raising its price target to $120 from $106. The firm has a strong track record at 74% accuracy on 19 calls with a 6.6% average return, placing it among top-tier analysts covering this name. Consensus is mixed: 23 Buy, 21 Hold, 5 Sell out of 49 analysts, with a mean target of $105.68 — essentially flat to the current $105.95 price. TD Cowen's new $120 target is 13% above the mean and sits above the median of $108. Momentum is positive: 1 upgrade, 0 downgrades in 30 days, and EPS revisions are trending up for the current and next fiscal years (11 and 15 upward revisions in 7 days). Insider selling persists — CFO Brady Brewer sold $499K in three tranches since March — but no cluster buys to offset. Institutional activity shows Norges Bank and Renaissance Technologies took new positions, while short interest is elevated at 56.7% of off-exchange volume. The bottom line: a high-accuracy firm making a contrarian double upgrade against a tepid consensus adds conviction, but insider selling and high short interest warrant caution for active traders.

Impact Score

Base Score
1/7
LLM Adjustment
+2
Final Score
3/10

Consensus & Targets

Buy / Strong Buy
23 (47%)
Hold
21
Sell / Strong Sell
5
Total Analysts
34
Mean PT
$105.68
Median PT
$108.00
High PT
$137.00
Low PT
$80.00
Current Price
$105.95
Implied Upside
-0.3%

Out of 49 analysts: 9 Strong Buy, 14 Buy (total 23 Buy, 47%), 21 Hold (43%), 4 Sell, 1 Strong Sell (total 5 Sell, 10%). Consensus is tilted bullish but heavily split, with nearly as many Hold as Buy ratings. TD Cowen's Buy call is above the consensus direction.

Current price: $105.95. Mean target: $105.68 (0% implied downside). Median: $108 (+2%). High: $137 (+29%). Low: $80 (-24%). TD Cowen's $120 target is 13% above the mean and 11% above the median, placing it in the top quartile of analyst targets. The prior target of $106 was in line with consensus; the new $120 is a clear outlier to the upside.

Recent Analyst Activity

DateFirmActionRatingPrice Target
2026-05-14TD CowenupgradeBuy$120.00
2026-05-06StifelmaintainBuy$117.00
2026-04-29UBSmaintainNeutral$105.00
2026-04-29CitigroupmaintainNeutral$101.00
2026-04-29BNP ParibasmaintainUnderperform$87.00
2026-04-29RBC CapitalmaintainSector Perform$110.00
2026-04-29GuggenheimmaintainNeutral$97.00
2026-04-29Evercore ISI GroupmaintainOutperform$115.00
2026-04-29Wells FargomaintainOverweight$115.00
2026-04-29DA DavidsonmaintainNeutral$102.00

30-day analyst activity: 1 upgrade (TD Cowen), 0 downgrades. EPS revision trend is positive: current quarter (0q) saw 6 upward revisions in 7 days vs 0 down; current fiscal year (0y) saw 11 up vs 0 down; next fiscal year (+1y) saw 15 up vs 0 down. Estimates are being revised higher across all timeframes, supporting the bullish thesis.

Firm Track Record — TD Cowen

TD Cowen accuracy: 56% on 1800 calls | avg return: 3.4%

Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.

FirmAccuracyCallsAvg Returnvs Average
BTIG100%4/49.1%top tier
Jefferies80%4/5-2.6%top tier
Piper Sandler75%3/42.6%top tier
Wedbush75%6/86.9%top tier
TD Cowen74%14/196.6%top tier
Citigroup69%9/135%top tier
Stifel67%6/90.1%top tier
UBS67%4/6-0.5%top tier
B of A Securities60%3/53.6%above average
BMO Capital60%3/54.2%above average

TD Cowen ranks among the top-tier firms covering this stock with 74% accuracy on 19 calls and a 6.6% average return. This is well above the average firm accuracy of ~60%. Best-performing firms: BTIG (100% on 4 calls, 9.1% avg return), Jefferies (80% on 5 calls, -2.6% avg return), Piper Sandler (75% on 4 calls, 2.6% avg return). Worst: Oppenheimer (50% on 2 calls, -1.5% avg return), Evercore ISI (50% on 4 calls, 7% avg return).

Earnings Estimates

Next earnings: Jul 20, 2026

PeriodEPS Est.EPS RangeRevenueRevisions (7d)
0q$0.65$0.54 — $0.77$9.2B↑6 ↓0
+1q$0.68$0.61 — $0.82$9.2B↑9 ↓0
0y$2.38$2.26 — $2.65$37.7B↑11 ↓0
+1y$3.01$2.73 — $3.54$38.5B↑15 ↓0

Cross-Platform Signals

Insider Trades (90d)
0 buys / 5 sells
Congressional
Jim Banks (republican) — sell $1,001 - $15,000
Congressional
Ro Khanna (democrat) — sell $1,001 - $15,000
Institutional
NORGES BANK — new
Institutional
RENAISSANCE TECHNOLOGIES LLC — new
Institutional
TWO SIGMA INVESTMENTS, LP — new
Short Interest
Short: 1,461,964 | Exempt: 5,117 | TRF Vol: 2,577,105 | Short Ratio: 56.7% | Off-exchange volume (dark pool + OTC)

Insider selling is notable: CFO Brady Brewer sold $499K in three tranches (March 9, April 6, April 17, May 5) and EVP Sara Kelly sold $210K on April 29. No insider buys. Per academic literature, insider sells are weak signals but the consistent C-suite selling (CFO) adds a cautionary note. Congressional trades: two small sells (Rep. Banks $1K-$15K, Rep. Khanna $1K-$15K) — negligible. Institutional activity: Norges Bank and Renaissance Technologies took new positions (Norges $1.23B, Renaissance $112M), while Norges and Two Sigma also exited — mixed signals. Short interest is elevated at 56.7% of off-exchange volume, indicating bearish positioning that could fuel a squeeze if the upgrade gains traction.

Investment Themes

Consumer & Retail

Documents Analyzed

Report based on filing metadata.

17 reports for SBUX
Performance horizon
100% Hit rate 3 of 3 directional calls best @ T+60▲ +4.86%Feb 28, 2026
Filters
Rows
Reports for SBUX — sortable, filterable
TypeNow
Sep 16, 2026
16d ago
ANALYST-UPGRADE
NEUTRAL ★ 1/10
$97.34 $94.14▼ −3.29%▼ −5.85%$94.78 (−2.63%)
Jun 23, 2026
14w ago
Court Ruling
NEUTRAL ★ 3/10
$101.05 $104.06▲ +2.98%▲ +1.97%$94.78 (−6.20%)
Jun 14, 2026
15w ago
Institutional Cluster
MIXED ★ 5/10
$101.59 $100.15▼ −1.42%▼ −0.03%$94.78 (−6.70%)
Jun 12, 2026
15w ago
8-K
NEUTRAL ★ 2/10
$101.59 $100.15▼ −1.42%▼ −0.03%$94.78 (−6.70%)
Jun 11, 2026
16w ago
Institutional Cluster
NEUTRAL ★ 5/10
$102.28 $99.82▼ −2.41%▼ −2.84%$94.78 (−7.33%)
May 26, 2026
18w ago
Court Ruling
NEUTRAL ★ 1/10
$101.35 $96.51▼ −4.77%▼ −5.86%$94.78 (−6.48%)
May 20, 2026
19w ago
8-K
NEUTRAL ★ 3/10
$104.11 $99.12▼ −4.79%▼ −6.64%$94.78 (−8.96%)
May 18, 2026
19w ago
Court Ruling
NEUTRAL ★ 1/10
$106.60 $101.42▼ −4.86%▼ −6.48%$94.78 (−11.09%)
May 15, 2026
20w ago
8-K
BEARISH ★ 6/10
$106.76 $103.10▲ +3.43%▲ +4.39%$94.78 (+11.22%)
May 14, 2026
20w ago
ANALYST-UPGRADE
BULLISH ★ 3/10
$106.38 $104.11▼ −2.13%▼ −1.42%$94.78 (−10.90%)
Showing 10 of 17

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Report published May 14, 2026