PRESS-RELEASE ·Filed Jun 15, 2026

SAM

Sun Cruiser Iced Tea & Vodka
NEUTRAL
Impact 2/10
Horizonimmediate Processed3mo ago WireGlobeNewswire
Press release: announcement
Actionable Insight • Neutral

The press release contains no financial data or corporate developments. No immediate trading action warranted. Monitor for any subsequent 8-K or earnings call for actual business performance.

DirectionNeutral
Confidencehigh
Horizonimmediate
Final — all horizons settled through T+60d
SAM ▼ -11.13% at T+60d
NEUTRAL call ✗ call lost -11.13% · α vs SPY -12.13% · entry $182.66 → $162.33
Entry anchored
Jun 12, 03:59 PM ET
via exchange tick
T+1d
-1.36%
call -1.36% · α -0.76%
$180.18
settled 4mo ago
T+5d
-2.76%
call -2.76% · α -1.38%
$177.61
settled 3mo ago
T+20d
-5.62%
call -5.62% · α -4.87%
$172.39
settled 3mo ago
T+60d
-11.13%
call -11.13% · α -12.13%
$162.33
settled 22d ago

Price Chart

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Executive Summary

Boston Beer Company's Sun Cruiser brand launches a fan activation campaign at the U.S. Open called 'Cruiser Caddies.' This is a marketing press release with no financial figures, earnings, or material corporate events. No impact on financial statements or guidance.

Key Facts

  • Sun Cruiser launches 'Cruiser Caddies' at the U.S. Open at Shinnecock Hills.
  • The promotion involves free samples, tokens, and hospitality upgrades.
  • No financial details, deal values, earnings, or guidance changes are disclosed.
  • Press release is purely a marketing/PR event with no material financial implications.

Financial Impact

No financial figures or material impact disclosed.

Risk Factors

  • No new risk factors identified; this is a routine marketing announcement.

Market Snapshot

Exchange
NYSE
Sector
Malt Beverages
Analyst Consensus
4% bullish (23 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 press release from GlobeNewswire.

DocumentAccession Number
PRESS-RELEASE Data (Synthetic)press-3311845
23 reports for SAM
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for SAM — sortable, filterable
TypeNow
Aug 27, 2026
5w ago
Press Release
NEUTRAL ★ 1/10
$182.94 $166.25▼ −9.12%▼ −8.61%$167.50 (−8.44%)
Aug 20, 2026
6w ago
8-K
NEUTRAL ★ 3/10
$185.95 $171.40▼ −7.82%▼ −7.30%$167.50 (−9.92%)
Aug 11, 2026
7w ago
Press Release
NEUTRAL ★ 2/10
$179.96 $162.33▼ −9.80%▼ −8.74%$167.50 (−6.92%)
Aug 6, 2026
8w ago
Press Release
NEUTRAL ★ 1/10
$183.05 $171.79▼ −6.15%▼ −6.75%$167.50 (−8.49%)
Aug 3, 2026
8w ago
Press Release
NEUTRAL ★ 2/10
$186.52 $177.81▼ −4.67%▼ −5.91%$167.50 (−10.20%)
Jul 23, 2026
10w ago
Press Release
BEARISH ★ 6/10
$180.15 $185.95▼ −3.22%▲ +0.41%$167.50 (+7.02%)
Jun 15, 2026
15w ago
Press Release
NEUTRAL ★ 2/10
$182.66 $172.39▼ −5.62%▼ −4.87%$167.50 (−8.30%)
Jun 11, 2026
16w ago
Institutional Cluster
MIXED ★ 4/10
$179.62 $174.86▼ −2.65%▼ −4.54%$167.50 (−6.75%)
Jun 4, 2026
17w ago
Press Release
NEUTRAL ★ 2/10
$161.08 $183.62▲ +13.99%▲ +15.37%$167.50 (+3.99%)
Jun 1, 2026
17w ago
8-K
NEUTRAL ★ 3/10
$162.44 $177.63▲ +9.35%▲ +10.92%$167.50 (+3.11%)
Showing 10 of 23

US Market Status

Market Closed — Opens Mon (38h 36m)

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Report published Jun 15, 2026