This is a routine sale of vested restricted stock by an officer, not a discretionary insider sale. The filing signals intent, not execution, and the amount is small relative to market cap. Monitor for any subsequent Form 4 filings to confirm whether the sale was completed, but no material impact is expected.
How the stock moved after the report
NEUTRAL VIEWSTOCK ABOVE ENTRY AT T+1- T+0 · Oct 29 $201.31entry
- T+1 · 7d ago +9.96%α +10.44% · $221.37
- T+5 · due 14h ago Pending
- T+5 · todayOpen
- T+20 · in 21d Pending
- T+60 · in 3mo Pending
Price Chart
How similar events traded
Executive Summary
Diego Reynoso, an officer of Boston Beer Co Inc, filed a Form 144 on October 29, 2026, indicating intent to sell 3,279 shares of common stock with an approximate market value of $641,489. The shares were acquired through restricted stock vesting in 2024, 2025, and 2026 under a registered plan. This is a routine insider sale of vested equity, not a discretionary open-market purchase, and the amount is modest relative to the company's $2.0B market cap.
Key Facts
- Diego Reynoso, an officer, filed Form 144 to sell 3,279 shares of Boston Beer Co Inc common stock.
- Estimated aggregate market value of the proposed sale is $641,489.
- Shares were acquired through restricted stock vesting on 03/01/2024 (763 shares), 03/01/2025 (1,022 shares), and 03/01/2026 (1,494 shares) under a registered plan.
- The proposed sale date is October 29, 2026, the same day the filing was accepted.
- The sale represents approximately 0.03% of the company's $2.0B market cap.
Financial Impact
Proposed sale of 3,279 shares valued at $641,489, approximately 0.03% of market cap.
Risk Factors
- Form 144 is an intent to sell; the sale may not be completed.
- No details on the officer's remaining holdings are provided, so the proportional impact on his personal position is unknown.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001950047-26-010466 |
| Document: 0001950047-26-010466-index.html | 0001950047-26-010466 |
| Document: 0001950047-26-010466.txt | 0001950047-26-010466 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Nov 4, 2026 1d ago | Press Release | $228.32 $224.97 | ▼ −1.47% | ▲ +2.94% | $228.32 (+0.00%) |
Nov 2, 2026 3d ago | Institutional Cluster | $215.46 $228.32 | ▲ +5.97% | ▲ +4.32% | $228.32 (+5.97%) |
Nov 2, 2026 3d ago | Press Release | $221.37 $215.46 | ▼ −2.67% | ▼ −2.97% | $228.32 (+3.14%) |
Oct 29, 2026 7d ago | 144 | $201.31 $221.37 | ▲ +9.96% | ▲ +10.44% | $228.32 (+13.42%) |
Oct 27, 2026 9d ago | Institutional Cluster | $198.21 $198.47 | ▲ +0.13% | ▲ +0.51% | $228.32 (+15.19%) |
Oct 27, 2026 9d ago | SC 13G/A | $198.21 $198.47 | ▲ +0.13% | ▲ +0.51% | $228.32 (+15.19%) |
Oct 22, 2026 14d ago | 8-K | No price | awaiting T+1 | awaiting T+1 | No price |
Oct 22, 2026 14d ago | Press Release | $202.28 $201.48 | ▲ +0.40% | ▲ +1.11% | $228.32 (−12.87%) |
Oct 19, 2026 17d ago | Press Release | $181.82 $184.20 | ▲ +1.31% | ▲ +0.97% | $228.32 (+25.57%) |
Oct 13, 2026 23d ago | 3 | $177.23 $178.14 | ▲ +0.51% | ▲ +1.59% | $228.32 (+28.83%) |
US Market Status
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