PRESS-RELEASE ·Filed Jul 23, 2026

SAM

Boston Beer Company
BEARISH
Impact 6/10
Horizonweeks Processed2mo ago WireGlobeNewswire
Press release: earnings
Actionable Insight ▼ Bearish

The continued volume decline (depletions -6%) and maintained guidance suggest no near-term catalyst for reversal. The narrowed GAAP loss guidance and lower ad spend forecast signal cost discipline but also weak demand. Monitor Q3 depletions and any updates on the supplier dispute litigation for potential volatility.

DirectionBearish
Confidencehigh
Horizonweeks
Latest settled — T+20d ⚠ clustered
SAM ▲ +3.22% at T+20d
SHORT call ✗ call lost -3.22% · α vs SPY +0.41% · entry $180.15 → $185.95
Next anchor: T+60d in 14d
Latest observation: T+48 -33.51% FF3 residual α
Entry anchored
Jul 23, 03:59 PM ET
via exchange tick
T+1d
+1.92%
call -1.92% · α -1.89%
$183.60
settled 2mo ago
T+5d
+2.86%
call -2.86% · α -2.49%
$185.31
settled 2mo ago
T+20d
+3.22%
call -3.22% · α +0.41%
$185.95
settled 6w ago
T+60d
—
call — · α —
—
in 14d

Price Chart

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Executive Summary

Boston Beer reported Q2 2026 GAAP EPS of $4.96, which includes a $1.31 per share favorable litigation adjustment, and non-GAAP EPS of $3.65. Net revenue of $568.3M decreased 3.3% YoY, missing consensus estimates of $567.5M slightly, while depletions fell 6%. The company maintained its full-year Non-GAAP EPS guidance of $8.50-$10.50 but narrowed its GAAP loss guidance, and lowered its advertising spending forecast, reflecting a cautious outlook amid ongoing volume declines and a challenging consumer environment.

Key Financial Metrics

EPS
$3.65
est $4.83 · -24.4%
Revenue
$568.3M
est $567.5M · +0.1% · -3.3% YoY
Rating
miss
Gross Margin
50.4%

Key Facts

  • Q2 2026 net revenue of $568.3M decreased 3.3% YoY, slightly below consensus of $567.5M.
  • GAAP diluted EPS of $4.96 included a $1.31 per share favorable litigation adjustment; Non-GAAP EPS was $3.65.
  • Depletions decreased 6% and shipments decreased 4.5% in Q2 2026.
  • Full-year 2026 Non-GAAP EPS guidance maintained at $8.50-$10.50; GAAP EPS guidance narrowed to ($6.23)-($4.23) from ($7.02)-($5.02).
  • Advertising, promotional, and selling expense guidance lowered to $0-$20M increase YoY from $20-$40M.
  • Company repurchased $54.1M in shares year-to-date through July 17, 2026; $174M remaining on buyback authorization.
  • Cash balance of $265.5M with no debt; $150M line of credit available.
  • Gross margin improved 60 bps YoY to 50.4%, benefiting from brewery efficiencies and pricing.

Financial Impact

Q2 2026 net revenue $568.3M (-3.3% YoY); Non-GAAP EPS $3.65 vs consensus $4.83 (miss). Full-year Non-GAAP EPS guidance $8.50-$10.50 maintained.

revenueepsvolumedepletionsgross margin

Risk Factors

  • Ongoing volume declines in core brands (Twisted Tea, Truly, Samuel Adams) may persist.
  • Supplier dispute litigation carries potential cash outflow of $192.6M plus interest, though company is appealing.
  • Tariff and commodity cost headwinds remain, with $20-$30M in tariff costs expected for 2026.
  • Consumer demand environment remains challenging, with depletions down 5% year-to-date.

Market Snapshot

Exchange
NYSE
Sector
Malt Beverages
Analyst Consensus
4% bullish (23 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 press release from GlobeNewswire.

DocumentAccession Number
PRESS-RELEASE Data (Synthetic)press-3332581
23 reports for SAM
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for SAM — sortable, filterable
TypeNow
Aug 27, 2026
5w ago
Press Release
NEUTRAL ★ 1/10
$182.94 $166.25▼ −9.12%▼ −8.61%$167.50 (−8.44%)
Aug 20, 2026
6w ago
8-K
NEUTRAL ★ 3/10
$185.95 $171.40▼ −7.82%▼ −7.30%$167.50 (−9.92%)
Aug 11, 2026
7w ago
Press Release
NEUTRAL ★ 2/10
$179.96 $162.33▼ −9.80%▼ −8.74%$167.50 (−6.92%)
Aug 6, 2026
8w ago
Press Release
NEUTRAL ★ 1/10
$183.05 $171.79▼ −6.15%▼ −6.75%$167.50 (−8.49%)
Aug 3, 2026
8w ago
Press Release
NEUTRAL ★ 2/10
$186.52 $177.81▼ −4.67%▼ −5.91%$167.50 (−10.20%)
Jul 23, 2026
10w ago
Press Release
BEARISH ★ 6/10
$180.15 $185.95▼ −3.22%▲ +0.41%$167.50 (+7.02%)
Jun 15, 2026
15w ago
Press Release
NEUTRAL ★ 2/10
$182.66 $172.39▼ −5.62%▼ −4.87%$167.50 (−8.30%)
Jun 11, 2026
16w ago
Institutional Cluster
MIXED ★ 4/10
$179.62 $174.86▼ −2.65%▼ −4.54%$167.50 (−6.75%)
Jun 4, 2026
17w ago
Press Release
NEUTRAL ★ 2/10
$161.08 $183.62▲ +13.99%▲ +15.37%$167.50 (+3.99%)
Jun 1, 2026
17w ago
8-K
NEUTRAL ★ 3/10
$162.44 $177.63▲ +9.35%▲ +10.92%$167.50 (+3.11%)
Showing 10 of 23

US Market Status

Market Closed — Opens Mon (38h 31m)

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Report published Jul 23, 2026