8-K ·Filed Feb 24, 2026

SAM

BOSTON BEER CO INC
MIXED
Impact 6/10
Horizonweeks Processed7mo ago SEC0001193125-26-067142
8-K Item 2.02: Earnings release
Actionable Insight ◆ Mixed

Monitor whether margin improvements and cost initiatives can offset continued volume declines in 2026. The wide EPS guidance range suggests significant uncertainty around volume recovery and tariff impacts.

DirectionMixed
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d
SAM ▼ -15.76% at T+60d
NEUTRAL call ✗ call lost -15.76% · α vs SPY -22.71% · entry $217.76 → $183.44
Entry anchored
Feb 24, 03:59 PM ET
via exchange tick
T+1d
+3.59%
call +3.59% · α +4.14%
$225.58
settled 7mo ago
T+5d
+6.64%
call +6.64% · α +7.74%
$232.23
settled 7mo ago
T+20d
+2.99%
call +2.99% · α +8.23%
$224.27
settled 6mo ago
T+60d
-15.76%
call -15.76% · α -22.71%
$183.44
settled 5mo ago

Price Chart

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Executive Summary

Boston Beer reported mixed full-year 2025 results with declining revenue and volumes but improved gross margins and strong cash flow. Full-year net income rose to $108.5 million due to prior-year impairment charges, but underlying profitability declined. The company issued 2026 guidance projecting flat to down mid-single-digit depletions and EPS between $8.50 and $11.00.

Key Financial Metrics

Revenue
$2.0B
-2.4% YoY
Adj. EPS
$10.36
GAAP: $9.89
Free Cash Flow
$215.6M
Gross Margin
48.5%

Key Facts

  • Full-year 2025 net revenue decreased 2.4% to $1.965 billion
  • Full-year depletions decreased 4%, shipments down 4.7%
  • Gross margin improved 410 bps to 48.5% despite $10.1M tariff costs
  • Net income increased to $108.5M but declined $2.8M excluding prior-year impairment and contract charges
  • 2026 guidance: flat to down mid-single-digit depletions, EPS $8.50-$11.00
  • Generated $270.2M in operating cash flow and maintained $223.4M cash with no debt

Financial Impact

Revenue down 2.4%, EPS guidance for 2026 of $8.50-$11.00 implies potential decline from 2025's $9.89

revenueepsmarginscash flowdepletions

Segment Breakdown

Segment
Twisted Tea
Truly Hard Seltzer
Samuel Adams
Sun Cruiser
Angry Orchard
Dogfish Head

Risk Factors

  • Continued volume declines in core brands (Twisted Tea, Truly, Samuel Adams)
  • Tariff costs projected at $20-30M in 2026, up from $10.1M in 2025
  • Increased advertising spend ($20-40M YoY increase projected) may pressure margins

Market Snapshot

Exchange
NYSE

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 6 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001193125-26-067142
Document: sam-20260224.htm0001193125-26-067142
Document: 0001193125-26-067142-index-headers.html0001193125-26-067142
Document: 0001193125-26-067142-index.html0001193125-26-067142
Document: 0001193125-26-067142.txt0001193125-26-067142
CONTEXT: Previous Earnings (2026-02-24)0001193125-26-067142
23 reports for SAM
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for SAM — sortable, filterable
TypeNow
Aug 27, 2026
5w ago
Press Release
NEUTRAL ★ 1/10
$182.94 $166.25▼ −9.12%▼ −8.61%$167.50 (−8.44%)
Aug 20, 2026
6w ago
8-K
NEUTRAL ★ 3/10
$185.95 $171.40▼ −7.82%▼ −7.30%$167.50 (−9.92%)
Aug 11, 2026
7w ago
Press Release
NEUTRAL ★ 2/10
$179.96 $162.33▼ −9.80%▼ −8.74%$167.50 (−6.92%)
Aug 6, 2026
8w ago
Press Release
NEUTRAL ★ 1/10
$183.05 $171.79▼ −6.15%▼ −6.75%$167.50 (−8.49%)
Aug 3, 2026
8w ago
Press Release
NEUTRAL ★ 2/10
$186.52 $177.81▼ −4.67%▼ −5.91%$167.50 (−10.20%)
Jul 23, 2026
10w ago
Press Release
BEARISH ★ 6/10
$180.15 $185.95▼ −3.22%▲ +0.41%$167.50 (+7.02%)
Jun 15, 2026
15w ago
Press Release
NEUTRAL ★ 2/10
$182.66 $172.39▼ −5.62%▼ −4.87%$167.50 (−8.30%)
Jun 11, 2026
16w ago
Institutional Cluster
MIXED ★ 4/10
$179.62 $174.86▼ −2.65%▼ −4.54%$167.50 (−6.75%)
Jun 4, 2026
17w ago
Press Release
NEUTRAL ★ 2/10
$161.08 $183.62▲ +13.99%▲ +15.37%$167.50 (+3.99%)
Jun 1, 2026
17w ago
8-K
NEUTRAL ★ 3/10
$162.44 $177.63▲ +9.35%▲ +10.92%$167.50 (+3.11%)
Showing 10 of 23

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