8-K ·Filed Aug 20, 2026

SAM

BOSTON BEER CO INC
NEUTRAL
Impact 3/10
Horizonweeks Processed1mo ago SEC0001193125-26-359163
8-K context-dependent: Items 5.02
Actionable Insight • Neutral

Monitor the search for a permanent CFO — an external hire could signal a strategic shift, while an internal promotion of Murphy would suggest continuity. No immediate trading catalyst from this filing alone.

DirectionNeutral
Confidencehigh
Horizonweeks
Latest settled — T+20d
SAM ▼ -7.82% at T+20d
NEUTRAL call ✗ call lost -7.82% · α vs SPY -7.30% · entry $185.95 → $171.40
Next anchor: T+60d in 6w
Latest observation: T+28 -4.64% FF3 residual α
Entry anchored
Aug 20, 04:00 PM ET
via 1-min bar
T+1d
+1.88%
call +1.88% · α +2.17%
$189.44
settled 6w ago
T+5d
-1.52%
call -1.52% · α -1.99%
$183.13
settled 5w ago
T+20d
-7.82%
call -7.82% · α -7.30%
$171.40
settled 14d ago
T+60d
—
call — · α —
—
in 6w

Price Chart

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Executive Summary

CFO Diego Reynoso is stepping down effective September 30, 2026, with an orderly transition. Internal candidate Matthew Murphy (CAO) has been appointed interim CFO/Treasurer starting September 15, 2026, with a retention-oriented $700,000 transition bonus. The departure is stated as unrelated to any operational disagreement, and a formal search for a permanent CFO is underway. This is a routine C-suite transition with no financial restatement or guidance change, making it a neutral event for the stock.

Key Facts

  • CFO Diego Reynoso stepping down effective September 30, 2026; departure unrelated to any disagreement with the company.
  • Matthew D. Murphy, current CAO and VP of Finance, appointed interim CFO/Treasurer effective September 15, 2026.
  • Murphy previously held the same interim role from March 2023 to September 2023.
  • Board has launched a formal search for a permanent CFO replacement.
  • Murphy receives a $700,000 retention-oriented transition bonus payable in installments through March 2028, contingent on continued employment.
  • Murphy's base salary ($419,359.41), bonus target (50% of salary), and equity target ($250,000) remain unchanged from his prior role.

Financial Impact

Up to $700,000 in retention bonus for interim CFO over ~18 months; no change to base salary, bonus target, or equity target.

Risk Factors

  • Prolonged CFO vacancy could create operational uncertainty if the search extends beyond Q4 2026.
  • If the permanent CFO is an external hire, integration risk and potential strategy changes may emerge.

Market Snapshot

Exchange
NYSE
Sector
Malt Beverages
Analyst Consensus
4% bullish (23 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001193125-26-359163
Document: sam-ex10_1.htm0001193125-26-359163
Document: 0001193125-26-359163-index-headers.html0001193125-26-359163
Document: 0001193125-26-359163-index.html0001193125-26-359163
Document: 0001193125-26-359163.txt0001193125-26-359163
23 reports for SAM
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for SAM — sortable, filterable
TypeNow
Aug 27, 2026
5w ago
Press Release
NEUTRAL ★ 1/10
$182.94 $166.25▼ −9.12%▼ −8.61%$167.50 (−8.44%)
Aug 20, 2026
6w ago
8-K
NEUTRAL ★ 3/10
$185.95 $171.40▼ −7.82%▼ −7.30%$167.50 (−9.92%)
Aug 11, 2026
7w ago
Press Release
NEUTRAL ★ 2/10
$179.96 $162.33▼ −9.80%▼ −8.74%$167.50 (−6.92%)
Aug 6, 2026
8w ago
Press Release
NEUTRAL ★ 1/10
$183.05 $171.79▼ −6.15%▼ −6.75%$167.50 (−8.49%)
Aug 3, 2026
8w ago
Press Release
NEUTRAL ★ 2/10
$186.52 $177.81▼ −4.67%▼ −5.91%$167.50 (−10.20%)
Jul 23, 2026
10w ago
Press Release
BEARISH ★ 6/10
$180.15 $185.95▼ −3.22%▲ +0.41%$167.50 (+7.02%)
Jun 15, 2026
15w ago
Press Release
NEUTRAL ★ 2/10
$182.66 $172.39▼ −5.62%▼ −4.87%$167.50 (−8.30%)
Jun 11, 2026
16w ago
Institutional Cluster
MIXED ★ 4/10
$179.62 $174.86▼ −2.65%▼ −4.54%$167.50 (−6.75%)
Jun 4, 2026
17w ago
Press Release
NEUTRAL ★ 2/10
$161.08 $183.62▲ +13.99%▲ +15.37%$167.50 (+3.99%)
Jun 1, 2026
17w ago
8-K
NEUTRAL ★ 3/10
$162.44 $177.63▲ +9.35%▲ +10.92%$167.50 (+3.11%)
Showing 10 of 23

US Market Status

Market Closed — Opens Mon (37h 51m)

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