PRESS-RELEASE ·Filed Aug 11, 2026

SAM

Angry Orchard Hard Cider
NEUTRAL
Impact 2/10
Horizonmonths Processed1mo ago WireGlobeNewswire
Press release: announcement
Actionable Insight • Neutral

This filing is a routine brand marketing press release with no trading-relevant information. No action warranted. Monitor next quarterly earnings release for fundamental developments.

DirectionNeutral
Confidencehigh
Horizonmonths
Latest settled — T+20d
SAM ▼ -9.80% at T+20d
NEUTRAL call ✗ call lost -9.80% · α vs SPY -8.74% · entry $179.96 → $162.33
Next anchor: T+60d in 5w
Latest observation: T+35 -1.40% FF3 residual α
Entry anchored
Aug 11, 10:42 AM ET
via 1-min bar
T+1d
+2.12%
call +2.12% · α +1.87%
$183.78
settled 7w ago
T+5d
-0.73%
call -0.73% · α -0.32%
$178.65
settled 6w ago
T+20d
-9.80%
call -9.80% · α -8.74%
$162.33
settled 23d ago
T+60d
—
call — · α —
—
in 5w

Price Chart

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Executive Summary

Angry Orchard (brand of Boston Beer Company, NYSE: SAM) issued a marketing press release announcing a promotional stunt sending baseball legend Nick Swisher as a 'Super Sub' to surprise a struggling rec softball team. The release contains no financial data, no earnings, no guidance, and no material business events.

Key Facts

  • Press release is a brand marketing announcement with no financial information
  • Features a promotional campaign with Nick Swisher surprising a rec softball team
  • No revenue, EPS, guidance, or material business event reported
  • Issuer is The Boston Beer Company (NYSE: SAM), market cap $1.9B

Financial Impact

No financial impact estimated — press release is purely promotional

Risk Factors

  • No financial risks identified in this filing

Market Snapshot

Exchange
NYSE
Sector
Malt Beverages
Analyst Consensus
4% bullish (23 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 press release from GlobeNewswire.

DocumentAccession Number
PRESS-RELEASE Data (Synthetic)press-3342965
23 reports for SAM
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for SAM — sortable, filterable
TypeNow
Aug 27, 2026
5w ago
Press Release
NEUTRAL ★ 1/10
$182.94 $166.25▼ −9.12%▼ −8.61%$167.50 (−8.44%)
Aug 20, 2026
6w ago
8-K
NEUTRAL ★ 3/10
$185.95 $171.40▼ −7.82%▼ −7.30%$167.50 (−9.92%)
Aug 11, 2026
7w ago
Press Release
NEUTRAL ★ 2/10
$179.96 $162.33▼ −9.80%▼ −8.74%$167.50 (−6.92%)
Aug 6, 2026
8w ago
Press Release
NEUTRAL ★ 1/10
$183.05 $171.79▼ −6.15%▼ −6.75%$167.50 (−8.49%)
Aug 3, 2026
8w ago
Press Release
NEUTRAL ★ 2/10
$186.52 $177.81▼ −4.67%▼ −5.91%$167.50 (−10.20%)
Jul 23, 2026
10w ago
Press Release
BEARISH ★ 6/10
$180.15 $185.95▼ −3.22%▲ +0.41%$167.50 (+7.02%)
Jun 15, 2026
15w ago
Press Release
NEUTRAL ★ 2/10
$182.66 $172.39▼ −5.62%▼ −4.87%$167.50 (−8.30%)
Jun 11, 2026
16w ago
Institutional Cluster
MIXED ★ 4/10
$179.62 $174.86▼ −2.65%▼ −4.54%$167.50 (−6.75%)
Jun 4, 2026
17w ago
Press Release
NEUTRAL ★ 2/10
$161.08 $183.62▲ +13.99%▲ +15.37%$167.50 (+3.99%)
Jun 1, 2026
17w ago
8-K
NEUTRAL ★ 3/10
$162.44 $177.63▲ +9.35%▲ +10.92%$167.50 (+3.11%)
Showing 10 of 23

US Market Status

Market Closed — Opens Mon (37h 52m)

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Report published Aug 11, 2026