8-K ·Filed Mar 5, 2026

RUSHA

RUSH ENTERPRISES INC \TX\
NEUTRAL
Impact 3/10
Horizonmonths Processed7mo ago SEC0001437749-26-007073
8-K context-dependent: Items 5.02
Actionable Insight • Neutral

Monitor insider trading activity and watch for any changes in executive retention. The compensation appears aligned with performance, but the significant awards could increase share dilution over time as options vest and settle.

DirectionNeutral
Confidencehigh
Horizonmonths
Final — all horizons settled through T+60d
RUSHA ▲ +1.61% at T+60d
NEUTRAL call ✓ call won +1.61% · α vs SPY -11.17% · entry $65.86 → $66.92
Entry anchored
Mar 5, 03:59 PM ET
via exchange tick
T+1d
-1.15%
call -1.15% · α -2.00%
$65.10
settled 7mo ago
T+5d
-6.24%
call -6.24% · α -4.71%
$61.75
settled 7mo ago
T+20d
+1.34%
call +1.34% · α +3.39%
$66.74
settled 6mo ago
T+60d
+1.61%
call +1.61% · α -11.17%
$66.92
settled 4mo ago

Price Chart

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Executive Summary

Rush Enterprises disclosed executive compensation for its named officers, including cash bonuses, stock options, and restricted stock awards. CEO W. M. Rusty Rush received a $3.5 million cash bonus, 35,000 stock options, and 50,000 restricted shares, with similar awards granted to other top executives. The grants are part of the company's long-term incentive plan and will vest over three years.

Key Facts

  • CEO W. M. Rusty Rush received a $3,508,150 cash bonus for 2025 performance
  • Rush also granted 35,000 stock options and 50,000 restricted stock awards (RSAs)
  • CFO Steven L. Keller received a $634,000 cash bonus, 10,000 options, and 25,000 RSAs
  • COO Jason Wilder received a $628,000 cash bonus, 10,000 options, and 22,000 RSAs
  • All equity awards vest in three equal annual installments starting from the March 13, 2026 grant date
  • Compensation approved by the Board's Compensation Committee based on 2025 operating results and market data

Financial Impact

Total disclosed cash bonuses amount to $5.34 million for four executives, with equity awards representing additional long-term compensation. The RSAs for Michael J. McRoberts valued at $250,000 will be settled in Class B shares based on the grant date price.

dilutioncompensation expenseshare count

Risk Factors

  • Potential shareholder scrutiny over executive compensation levels
  • Future dilution from vesting stock options and restricted stock awards
  • Dependence on key executives whose retention is tied to these long-term incentives

Market Snapshot

Exchange
Nasdaq

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001437749-26-007073
Document: 0001437749-26-007073-index.html0001437749-26-007073
Document: 0001437749-26-007073.txt0001437749-26-007073
9 reports for RUSHA
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for RUSHA — sortable, filterable
TypeNow
Aug 5, 2026
8w ago
Insider Cluster
NEUTRAL ★ 4/10
$81.80 $49.33▼ −39.70%▼ −39.10%$47.18 (−42.32%)
Aug 3, 2026
8w ago
Insider Cluster
NEUTRAL ★ 4/10
$82.76 $48.75▼ −41.09%▼ −39.86%$47.18 (−42.99%)
Jul 28, 2026
9w ago
8-K
MIXED ★ 6/10
$81.62 $76.97▼ −5.70%▼ −10.72%$47.18 (−42.20%)
Jul 28, 2026
9w ago
Press Release
MIXED ★ 5/10
$81.62 $76.97▼ −5.70%▼ −10.72%$47.18 (−42.20%)
Jul 2, 2026
13w ago
Press Release
BEARISH ★ 6/10
$73.16 $79.93▼ −9.25%▼ −9.67%$47.18 (+35.51%)
Jun 30, 2026
13w ago
8-K
NEUTRAL ★ 2/10
$71.97 $81.62▲ +13.41%▲ +15.59%$47.18 (−34.44%)
Apr 28, 2026
22w ago
Press Release
MIXED ★ 5/10
$71.79 $71.01▼ −1.09%▼ −7.14%$47.18 (−34.28%)
Mar 24, 2026
27w ago
8-K
NEUTRAL ★ 3/10
$66.44 $73.74▲ +10.99%▲ +2.09%$47.18 (−28.98%)
Mar 5, 2026
30w ago
8-K
NEUTRAL ★ 3/10
$65.86 $66.74▲ +1.34%▲ +3.39%$47.18 (−28.36%)
Showing 9 of 9

US Market Status

Market Closed — Opens Mon (64h 11m)

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