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8-K ·Filed Feb 24, 2026

RCKY

ROCKY BRANDS, INC.
BULLISH
Impact 8/10
Horizonweeks Processed8mo ago SEC0001437749-26-005341
8-K Item 2.02: Earnings release
Actionable Insight ▲ Bullish

The strong retail growth, particularly in the direct-to-consumer channel with XTRATUF brand, suggests successful brand momentum. The share repurchase program combined with debt reduction indicates confidence in future cash flows. Traders should monitor whether this retail strength can continue to offset wholesale segment declines.

DirectionBullish
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d ⚠ clustered
RCKY ▼ -22.26% at T+60d
LONG call ✗ call lost -22.26% · α vs SPY -29.21% · entry $45.84 → $35.64
Entry = T+0 close
Feb 24, 2026
via day close
T+1d
+3.80%
call +3.80% · α +4.35%
$47.59
settled 8mo ago
T+5d
-0.88%
call -0.88% · α +0.22%
$45.44
settled 8mo ago
T+20d
-14.77%
call -14.77% · α -9.54%
$39.07
settled 7mo ago
T+60d
-22.26%
call -22.26% · α -29.21%
$35.64
settled 5mo ago

Price Chart

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Executive Summary

Rocky Brands reported strong fourth quarter and full year 2025 results with revenue growth of 9.1% and 6.2% respectively, driven by a 30.8% increase in retail sales. Net income per diluted share rose to $0.86 (Q4) and $2.96 (FY), while the company reduced debt by 4.7% and authorized a new $7.5 million share repurchase program.

Key Financial Metrics

Revenue
$139.7M
+9.1% YoY
Adj. EPS
$0.94
GAAP: $0.86
Gross Margin
41.3%

Key Facts

  • Q4 revenue increased 9.1% to $139.7 million
  • Retail segment sales grew 30.8% to $57.0 million in Q4
  • Q4 net income per diluted share improved to $0.86
  • Full year net income per diluted share increased to $2.96
  • Total debt decreased 4.7% to $122.6 million
  • Board authorized new $7.5 million share repurchase program

Financial Impact

Revenue growth of 9.1% in Q4 and 6.2% for full year 2025, with net income per share increasing from $0.64 to $0.86 in Q4 and from $1.52 to $2.96 for the full year

revenueepsdebtdilution

Segment Breakdown

SegmentRevenueGrowth
Retail$57.0M+30.8%
Wholesale$79.6M-2.1%
Contract Manufacturing$3.2M-1.6%

Risk Factors

  • Wholesale segment sales declined 2.1% in Q4
  • Gross margin decreased 20 basis points despite overall improvement for the year
  • Adjusted net income declined year-over-year in Q4

Market Snapshot

Exchange
Nasdaq

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 4 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001437749-26-005341
Document: 0001437749-26-005341-index-headers.html0001437749-26-005341
Document: 0001437749-26-005341-index.html0001437749-26-005341
Document: 0001437749-26-005341.txt0001437749-26-005341
9 reports for RCKY
Performance horizon
67% Hit rate @ T+1 2 of 3 directional calls Went positive at some point 2 of 3 best @ T+20▲ +10.34%Aug 7, 2026
Filters
Rows
Reports for RCKY — sortable, filterable
TypeNow
Aug 7, 2026
11w ago
Insider Cluster
BEARISH ★ 5/10
$49.23 $48.62▲ +1.24%▲ +1.21%$45.14 (+8.31%)
Aug 7, 2026
11w ago
Insider Cluster
BEARISH ★ 5/10
$49.23 $48.62▲ +1.24%▲ +1.21%$45.14 (+8.31%)
Aug 5, 2026
11w ago
Insider Cluster
NEUTRAL ★ 4/10
$49.52 $49.04▼ −0.97%▼ −1.58%$45.14 (−8.85%)
Aug 4, 2026
11w ago
Insider Cluster
NEUTRAL ★ 4/10
$49.76 $49.52▼ −0.48%▼ −0.32%$45.14 (−9.29%)
Aug 3, 2026
12w ago
Insider Cluster
NEUTRAL ★ 3/10
$50.47 $49.95▼ −1.03%▼ −0.83%$45.14 (−10.56%)
Aug 3, 2026
12w ago
Insider Cluster
NEUTRAL ★ 4/10
$50.47 $49.95▼ −1.03%▼ −0.83%$45.14 (−10.56%)
May 18, 2026
23w ago
8-K
NEUTRAL ★ 3/10
$34.84 $35.48▲ +1.86%▲ +0.82%$45.14 (+29.58%)
Apr 28, 2026
25w ago
8-K
BEARISH ★ 7/10
$36.05 $36.51▼ −1.27%▼ −0.25%$45.14 (−25.21%)
Feb 24, 2026
34w ago
8-K
BULLISH ★ 8/10
$45.84 $47.59▲ +3.80%▲ +4.35%$45.14 (−1.53%)
Showing 9 of 9

US Market Status

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Report published Feb 24, 2026