The cluster of four insiders selling within a tight window, including three on the same day, creates a bearish signal despite the modest dollar amount. Monitor for any upcoming earnings pre-announcement or operational update that might explain the coordinated selling. The recent derivative exercise by Moore (Aug 7) suggests some sales may be liquidity-driven, but the concentration of director sales on Aug 4 is notable against the bullish analyst backdrop.
Price Chart
Executive Summary
Four directors and an assistant secretary at Rocky Brands sold a total of $529K in stock over a one-week window, with three directors selling on the same day (Aug 4). The cluster is entirely open-market sales, no buys. At 0.15% of market cap, the dollar amount is modest but the concentration of multiple directors selling simultaneously warrants attention, especially given the company's 75% bullish analyst consensus and recent institutional accumulation.
Key Financial Metrics
Key Facts
- Four insiders sold a total of $529K in RCKY stock between Aug 4-11, 2026
- Three directors (Jordan, Hahn, Loveland) sold on the same day, Aug 4, totaling $380K
- Director Moore sold $149K on Aug 5, then exercised a derivative for $119K on Aug 7
- Total sales represent ~0.15% of RCKY's $355M market cap
- No insider purchases were reported in this cluster
- Analyst consensus is 75% bullish (6 Buy, 2 Hold) and top institutional holders have been accumulating
Financial Impact
Total insider sales of $529K, or ~0.15% of $355M market cap
Risk Factors
- Coordinated insider selling may signal deteriorating fundamentals not yet reflected in analyst consensus
- Sales could be pre-planned 10b5-1 plans, reducing informational content
- The cluster is small relative to market cap, limiting materiality
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-RCKY-1786608319357 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 27, 2026 today | 8-K | $46.08 | awaiting T+1 | — | $44.57 (−3.28%) |
Aug 7, 2026 11w ago | Insider Cluster | $49.23 $48.62 | ▲ +1.24% | ▲ +1.21% | $44.57 (+9.47%) |
Aug 7, 2026 11w ago | Insider Cluster | $49.23 $48.62 | ▲ +1.24% | ▲ +1.21% | $44.57 (+9.47%) |
Aug 5, 2026 11w ago | Insider Cluster | $49.52 $49.04 | ▼ −0.97% | ▼ −1.58% | $44.57 (−10.00%) |
Aug 4, 2026 12w ago | Insider Cluster | $49.76 $49.52 | ▼ −0.48% | ▼ −0.32% | $44.57 (−10.43%) |
Aug 3, 2026 12w ago | Insider Cluster | $50.47 $49.95 | ▼ −1.03% | ▼ −0.83% | $44.57 (−11.69%) |
Aug 3, 2026 12w ago | Insider Cluster | $50.47 $49.95 | ▼ −1.03% | ▼ −0.83% | $44.57 (−11.69%) |
May 18, 2026 23w ago | 8-K | $34.84 $35.48 | ▲ +1.86% | ▲ +0.82% | $44.57 (+27.94%) |
Apr 28, 2026 26w ago | 8-K | $36.05 $36.51 | ▼ −1.27% | ▼ −0.25% | $44.57 (−23.63%) |
Feb 24, 2026 35w ago | 8-K | $45.84 $47.59 | ▲ +3.80% | ▲ +4.35% | $44.57 (−2.78%) |
US Market Status
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