The broad-based director sell-off with no insider buying is a bearish signal, though the dollar amount is modest relative to market cap. Monitor for upcoming earnings or material news that may have prompted the cluster.
Price Chart
Executive Summary
A cluster of 6 insiders at Rocky Brands sold a total of $825K in open-market sales over a 7-day window, with 5 directors and the Assistant Secretary all selling near $47-$52 per share. The total value represents ~0.22% of the $372M market cap, which is modest but notable for a concentrated insider sell-off. The cluster includes option exercises followed by same-day sales by two directors (Moore and Finn), suggesting a cash-out pattern rather than purely liquidity-driven sales, and the absence of any insider buying amplifies the bearish signal despite the modest proportionality.
Key Financial Metrics
Key Facts
- 6 insiders sold $825K in open-market sales over 7 days (0.22% of market cap)
- 5 directors (Finn, Jordan, Moore, Winbigler, Hahn) and Assistant Secretary Loveland all sold
- Two directors (Moore, Finn) exercised options and sold the same day, indicating cash-out intent
- No insider buying occurred during the cluster window
- Stock traded between $47.45 and $51.87 during the cluster period
Financial Impact
Total insider sales of $825K represent 0.22% of $372M market cap
Risk Factors
- Insider sales may be pre-planned under 10b5-1 plans or driven by tax/estate planning, reducing informational content
- The cluster is small relative to market cap, limiting potential price impact
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-RCKY-1786169186249 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 27, 2026 today | 8-K | $46.08 | awaiting T+1 | — | $44.57 (−3.28%) |
Aug 7, 2026 11w ago | Insider Cluster | $49.23 $48.62 | ▲ +1.24% | ▲ +1.21% | $44.57 (+9.47%) |
Aug 7, 2026 11w ago | Insider Cluster | $49.23 $48.62 | ▲ +1.24% | ▲ +1.21% | $44.57 (+9.47%) |
Aug 5, 2026 11w ago | Insider Cluster | $49.52 $49.04 | ▼ −0.97% | ▼ −1.58% | $44.57 (−10.00%) |
Aug 4, 2026 12w ago | Insider Cluster | $49.76 $49.52 | ▼ −0.48% | ▼ −0.32% | $44.57 (−10.43%) |
Aug 3, 2026 12w ago | Insider Cluster | $50.47 $49.95 | ▼ −1.03% | ▼ −0.83% | $44.57 (−11.69%) |
Aug 3, 2026 12w ago | Insider Cluster | $50.47 $49.95 | ▼ −1.03% | ▼ −0.83% | $44.57 (−11.69%) |
May 18, 2026 23w ago | 8-K | $34.84 $35.48 | ▲ +1.86% | ▲ +0.82% | $44.57 (+27.94%) |
Apr 28, 2026 26w ago | 8-K | $36.05 $36.51 | ▼ −1.27% | ▼ −0.25% | $44.57 (−23.63%) |
Feb 24, 2026 35w ago | 8-K | $45.84 $47.59 | ▲ +3.80% | ▲ +4.35% | $44.57 (−2.78%) |
US Market Status
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