SecBot SecBot
Insider Cluster (2 insiders) ·Filed May 15, 2026

PSQH

PSQ Holdings, Inc.
NEUTRAL
Impact 4/10
Horizonweeks Processed5mo ago
Insider cluster: 2 insiders, $13K total
Actionable Insight • Neutral

The sales are likely liquidity-driven following option exercises rather than a bearish signal — both executives exercised large blocks of derivatives at zero cost and immediately sold a portion. The declining sale prices ($0.66 to $0.59) suggest opportunistic selling into weakness. Monitor for additional sales as the remaining 226,666 exercised shares could be sold. The Q1 earnings showed improving operational trends (revenue +167%, operating loss -34%) but GAAP losses widened — the insider selling pattern does not contradict the mixed earnings read.

DirectionNeutral
Confidencemedium
Horizonweeks
Final — all horizons settled through T+60d
PSQH ▼ -58.13% at T+60d
NEUTRAL call -58.13% · α vs SPY -62.98% · entry $8.55 → $3.58
Entry = T+0 close
May 15, 2026
via day close
T+1d
-2.81%
call -2.81% · α -2.14%
$8.31
settled 5mo ago
T+5d
+5.61%
call +5.61% · α +4.00%
$9.03
settled 5mo ago
T+20d
-15.79%
call -15.79% · α -17.37%
$7.20
settled 4mo ago
T+60d
-58.13%
call -58.13% · α -62.98%
$3.58
settled 3mo ago

Price Chart

Loading chart...

Executive Summary

Two C-suite insiders (CFO and CSO) sold a combined $43K in open-market shares over 4 days following Q1 2026 earnings that showed strong revenue growth but widening GAAP losses. The sales follow derivative exercises that provided shares at zero cost, indicating cash-out of option grants rather than a bearish fundamental view. At $30M market cap, the $43K total is 0.14% of market cap — modest in size but notable as a C-suite cluster post-earnings.

Key Financial Metrics

Direction
selling
Total Value
$43.3K
Insiders
2

Key Facts

  • CFO James sold 29,554 shares for $18,193 over 3 days (May 13-15) at declining prices ($0.66 to $0.59)
  • CSO Wunderlich sold 40,768 shares for $25,096 over same period at same declining prices
  • Both executives exercised derivative securities on May 12 at $0 cost (non-cash) — James 166,666 shares, Wunderlich 100,000 shares
  • Total open-market sales of $43,289 represent 0.14% of $30M market cap
  • Sales occurred 6-8 days after Q1 2026 earnings (May 7) showing 167% revenue growth to $8.2M but GAAP net loss widened to $6.5M
  • Prior 30-day insider activity: 6 sells totaling $43K — this cluster is continuation of existing selling pattern

Financial Impact

Total insider sales of $43K (0.14% of market cap) — modest relative to company size

insider ownershipdilution

Risk Factors

  • Remaining unexercised or unsold derivative shares could add further selling pressure
  • Stock is down ~10% during the cluster window, suggesting weak demand at current levels
  • Company remains unprofitable with GAAP net loss of $6.5M on $8.2M revenue

Market Snapshot

Exchange
NYSE
Sector
Services-Advertising
Analyst Consensus
88% bullish (8 analysts)

Investment Themes

Services

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-PSQH-1778895848711
8 reports for PSQH
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for PSQH — sortable, filterable
TypeNow
Aug 14, 2026
10w ago
8-K
BEARISH ★ 5/10
$4.11 $4.84▼ −17.76%▼ −19.74%$3.03 (+26.28%)
Aug 4, 2026
11w ago
8-K
MIXED ★ 5/10
$4.80 $5.00▲ +4.17%▲ +5.40%$3.03 (−36.88%)
Jul 31, 2026
12w ago
8-K
BULLISH ★ 5/10
$4.13 $5.98▲ +44.79%▲ +41.81%$3.03 (−26.63%)
Jul 10, 2026
15w ago
8-K
NEUTRAL ★ 4/10
$4.82 $4.15▼ −13.90%▼ −17.09%$3.03 (−37.14%)
May 15, 2026
23w ago
Insider Cluster
NEUTRAL ★ 4/10
$8.55 $7.20▼ −15.79%▼ −17.37%$3.03 (−64.56%)
May 7, 2026
24w ago
8-K
MIXED ★ 6/10
—awaiting T+20——
May 4, 2026
25w ago
8-K
NEUTRAL ★ 2/10
—awaiting T+20——
Apr 7, 2026
28w ago
8-K
NEUTRAL ★ 4/10
—awaiting T+20——
Showing 8 of 8

US Market Status

Market Closed — Opens Tue (15h 56m)

Subscribe to SecBot

Get Real-Time SEC Filing Intelligence

Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.

Create a free account Live analysis, Telegram alerts, watchlists and the MCP server for subscribers
Report published May 15, 2026