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8-K ·Filed Aug 4, 2026

PSQH

PSQ Holdings, Inc.
MIXED
Impact 5/10
Horizonweeks Processed2mo ago SEC0001104659-26-090026
8-K Item 2.02: Earnings release
Actionable Insight ◆ Mixed

The company is executing on its restructuring, showing strong revenue growth and improving margins, but cash burn and a low cash balance ($6.7M) remain key risks. The $5.5M EveryLife sale provides a near-term cash infusion. Monitor the Q3 2026 earnings for continued progress toward cash flow breakeven and the closing of the asset sale.

DirectionMixed
Confidencehigh
Horizonweeks
Latest settled — T+20d
PSQH ▲ +4.17% at T+20d
NEUTRAL call +4.17% · α vs SPY +5.40% · entry $4.80 → $5.00
Next anchor: T+60d tomorrow
Latest observation: T+57 +89.20% FF3 residual α
Entry = T+0 close
Aug 4, 2026
via day close
T+1d
-13.54%
call -13.54% · α -13.34%
$4.15
settled 3mo ago
T+5d
-16.46%
call -16.46% · α -16.36%
$4.01
settled 3mo ago
T+20d
+4.17%
call +4.17% · α +5.40%
$5.00
settled 8w ago
T+60d
Pending
tomorrow

Price Chart

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Executive Summary

PSQ Holdings reported Q2 2026 revenue of $7.1M (+108% YoY) and a GAAP operating loss of $4.8M, improving 8% YoY. The company achieved positive non-GAAP operating income of $0.4M for the first time, a 114% improvement from a $2.7M loss last year. Cash burn improved 52% to $2.3M, and the company signed a definitive agreement to sell its EveryLife brand for $5.5M in cash, expected to close by September 30, 2026. Despite strong revenue growth and margin improvement, the company remains deeply unprofitable with a $14M market cap and cash burn continues, though at a reduced rate.

Key Financial Metrics

EPS
−$1.54
est −$2.13 · +27.7%
Revenue
$7.1M
est $7.8M · -8.6% · +108.0% YoY
Rating
beat

Key Facts

  • Q2 2026 revenue from continuing operations was $7.1M, up 108% YoY from $3.4M.
  • GAAP operating loss improved to $4.8M from $5.2M YoY, an 8% improvement.
  • Non-GAAP operating income was $0.4M, compared to a $2.7M loss in Q2 2025, a 114% improvement.
  • Net cash used in operating activities improved 52% to $2.3M from $4.9M YoY.
  • Cash and cash equivalents fell to $6.7M from $14.6M at year-end 2025.
  • The company entered a definitive agreement to sell EveryLife for $5.5M in cash, expected to close by September 30, 2026.
  • Revenue per headcount improved 316% to $198,126.
  • Loss per share was $1.54, beating consensus of $-2.13 by 27.7%.

Financial Impact

Revenue growth of 108% YoY to $7.1M; operating loss improved $0.4M; cash burn reduced $2.5M; $5.5M asset sale pending.

revenueoperating losscash burncash balance

Risk Factors

  • Cash balance of $6.7M is low relative to $2.3M quarterly cash burn, implying ~3 quarters of runway without the asset sale.
  • The company has $28.4M in convertible notes and a $7.3M revolver balance, creating significant debt overhang.

Market Snapshot

Exchange
NYSE
Sector
Services-Advertising
Analyst Consensus
86% bullish (7 analysts)

Investment Themes

Services

Documents Analyzed

This report is based on 6 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001104659-26-090026
Document: tm2621856d1_8k.htm0001104659-26-090026
Document: 0001104659-26-090026-index-headers.html0001104659-26-090026
Document: 0001104659-26-090026-index.html0001104659-26-090026
Document: 0001104659-26-090026.txt0001104659-26-090026
8-K Data (Synthetic)0001104659-26-090026
8 reports for PSQH
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for PSQH — sortable, filterable
TypeNow
Aug 14, 2026
10w ago
8-K
BEARISH ★ 5/10
$4.11 $4.84▼ −17.76%▼ −19.74%$3.03 (+26.28%)
Aug 4, 2026
11w ago
8-K
MIXED ★ 5/10
$4.80 $5.00▲ +4.17%▲ +5.40%$3.03 (−36.88%)
Jul 31, 2026
12w ago
8-K
BULLISH ★ 5/10
$4.13 $5.98▲ +44.79%▲ +41.81%$3.03 (−26.63%)
Jul 10, 2026
15w ago
8-K
NEUTRAL ★ 4/10
$4.82 $4.15▼ −13.90%▼ −17.09%$3.03 (−37.14%)
May 15, 2026
23w ago
Insider Cluster
NEUTRAL ★ 4/10
$8.55 $7.20▼ −15.79%▼ −17.37%$3.03 (−64.56%)
May 7, 2026
24w ago
8-K
MIXED ★ 6/10
—awaiting T+20——
May 4, 2026
25w ago
8-K
NEUTRAL ★ 2/10
—awaiting T+20——
Apr 7, 2026
28w ago
8-K
NEUTRAL ★ 4/10
—awaiting T+20——
Showing 8 of 8

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Report published Aug 4, 2026