The CEO's post-earnings purchase is a modest bullish signal that partially offsets the bearish guidance cut, but the dollar amount is too small to drive material price action. Monitor for additional insider buying or any reversal of the Black Card price pause. The cross-filing amplifier for cluster-insider-trades + earnings-context suggests this cluster may carry more weight than standalone — watch for follow-on filings (8-K, 10-Q) that could clarify the guidance trajectory.
Price Chart
Executive Summary
Two Planet Fitness insiders, including CEO Colleen Keating, made open-market purchases totaling $479K over a 7-day window following a Q1 2026 earnings release that beat estimates but featured sharply lowered full-year guidance. The CEO's purchase at $49.54 (above the director's $46.21 entry) signals confidence in the company's long-term value despite the near-term headwinds from a paused Black Card price increase and reduced same-club sales growth forecast.
Key Financial Metrics
Key Facts
- CEO Colleen Keating purchased 5,000 shares at $49.54 for $248K on 2026-05-12
- Director Frances Rathke purchased 5,000 shares at $46.21 for $231K on 2026-05-08
- Total insider purchases of $479K represent ~0.012% of PLNT's $4.0B market cap
- Purchases occurred 1-5 days after Q1 2026 earnings (beat EPS by 3.2%, revenue by 13.2%) but with guidance cut: same-club sales growth to ~1% from 4-5%
- Planned Black Card price increase was paused, signaling membership growth concerns
Financial Impact
Insider purchases of $479K are trivial relative to $4.0B market cap (0.012%)
Risk Factors
- Full-year guidance cut (same-club sales growth to ~1%, adjusted net income decline ~2%) is a material headwind
- Paused Black Card price increase limits near-term revenue growth levers
- Insider purchases are small relative to market cap and may not reflect broad insider sentiment
- Historical performance on PLNT reports shows negative T+20 outcomes, suggesting the market may be pricing in further downside
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-PLNT-1778791933932 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Aug 26, 2026 5w ago | Press Release | $53.29 $40.72 | ▲ +23.59% | ▲ +23.73% | $42.25 (+20.72%) |
Aug 11, 2026 7w ago | Insider Buy | $48.26 $49.98 | ▲ +3.56% | ▲ +5.46% | $42.25 (−12.45%) |
Aug 3, 2026 8w ago | Press Release | $56.23 $51.60 | ▲ +8.23% | ▲ +9.47% | $42.25 (+24.86%) |
Jul 30, 2026 9w ago | Press Release | $55.98 $51.70 | ▲ +7.65% | ▲ +11.61% | $42.25 (+24.53%) |
Jul 22, 2026 10w ago | Press Release | $54.05 $53.95 | ▲ +0.18% | ▲ +3.08% | $42.25 (+21.83%) |
Jul 15, 2026 11w ago | Press Release | $52.88 $49.10 | ▲ +7.15% | ▲ +10.77% | $42.25 (+20.10%) |
May 8, 2026 21w ago | Insider Cluster | $45.84 $50.68 | ▲ +10.57% | ▲ +10.55% | $42.25 (−7.82%) |
May 7, 2026 21w ago | 8-K | $43.12 $51.53 | ▼ −19.52% | ▼ −16.38% | $42.25 (+2.01%) |
Mar 25, 2026 27w ago | DEFA14A | $75.11 $69.35 | ▼ −7.67% | ▼ −18.33% | $42.25 (−43.75%) |
US Market Status
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