The COO's sale is routine in size and not alarming, while the director's buy is a modest vote of confidence. Monitor for any additional insider selling or buying in the coming weeks to confirm a trend. The next quarterly earnings release will provide fundamental context.
Price Chart
Executive Summary
Planet Fitness insider activity is mixed: COO Bode sold $359K in open-market shares while Director Tanco bought $119K. The COO sale is modest relative to market cap and may reflect routine portfolio management, while the director purchase is a small but positive signal. Overall, the cluster lacks material conviction in either direction.
Key Financial Metrics
Key Facts
- COO William Bode sold 7,000 shares at ~$51.22 for $359,000 on 2026-09-14.
- Director Christopher Tanco purchased 2,328 shares at ~$51.23 for $119,259 on 2026-09-14.
- Total cluster value is $478K; net direction is mixed (buys vs. sells).
- No 10b5-1 plan indicated for either trade; both are open-market transactions.
Financial Impact
Total insider activity of $478K is less than 0.1% of Planet Fitness's market cap (estimated ~$5.8B based on ~113M shares at $51.23), making it trivial in scale.
Risk Factors
- COO sale could precede further insider selling, signaling management caution.
- Director buy is small and may not reflect broader insider sentiment.
- No material business catalyst identified in the filing to drive near-term stock movement.
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-PLNT-1789596196051 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 22, 2026 5d ago | Press Release | $53.27 | awaiting T+1 | — | $51.72 (−2.90%) |
Oct 20, 2026 6d ago | Institutional Cluster | $51.69 $53.27 | ▼ −3.06% | ▼ −4.24% | $51.72 (−0.07%) |
Sep 16, 2026 5w ago | Insider Cluster | $49.91 $49.49 | ▼ −0.84% | ▼ −0.72% | $51.72 (+3.64%) |
Aug 11, 2026 10w ago | Insider Buy | $48.26 $49.10 | ▲ +1.74% | ▲ +1.04% | $51.72 (+7.18%) |
May 8, 2026 24w ago | Insider Cluster | $45.84 $48.34 | ▲ +5.45% | ▲ +5.22% | $51.72 (+12.85%) |
May 7, 2026 24w ago | 8-K | $43.12 $45.84 | ▼ −6.31% | ▼ −5.48% | $51.72 (−19.97%) |
Mar 25, 2026 30w ago | DEFA14A | $75.11 $73.79 | ▼ −1.76% | ▼ −0.08% | $51.72 (−31.13%) |
US Market Status
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