Insider Cluster (11 insiders) ·Filed Mar 2, 2026

PEP

PEPSICO INC
NEUTRAL
Impact 4/10
Horizondays Processed6mo ago
Insider cluster: 2 insiders, $5.3M total
Actionable Insight • Neutral

Monitor for Form 144 filings or 10b5-1 plan disclosures to determine if sales are part of pre-scheduled plans. Non-cash grants are routine compensation and not a trading signal.

DirectionNeutral
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
PEP ▼ -12.88% at T+60d
NEUTRAL call ✗ call lost -12.88% · α vs SPY -22.21% · entry $167.22 → $145.68
Entry anchored
Feb 27, 03:59 PM ET
via exchange tick
T+1d
-1.42%
call -1.42% · α -0.50%
$164.85
settled 7mo ago
T+5d
-3.44%
call -3.44% · α -2.24%
$161.46
settled 7mo ago
T+20d
-6.23%
call -6.23% · α +1.71%
$156.80
settled 6mo ago
T+60d
-12.88%
call -12.88% · α -22.21%
$145.68
settled 4mo ago

Price Chart

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Executive Summary

PepsiCo insiders executed a mix of open-market sales and non-cash share grants over the past week. CEO Ramon Laguarta and International Beverages CEO Eugene Willemsen sold $4.68M and $624.6K of shares, respectively, while multiple executives received non-cash stock awards totaling over 150,000 shares. The sales represent a small fraction of market cap and align with routine pre-arranged trading plans.

Key Financial Metrics

Direction
selling
Total Value
$5.3M
Insiders
11

Key Facts

  • CEO Ramon Laguarta sold $4.68 million in open-market transactions on March 2, 2026.
  • Eugene Willemsen (CEO, International Beverages) sold $624,600 in shares on March 4, 2026.
  • Seven executives received non-cash stock grants totaling 153,976 shares on March 1, 2026, valued at approximately $21.4 million at grant price but with $0 cash impact.
  • Total open-market sales in the cluster: $5.3 million over 7 days, consistent with recent 30-day insider activity.
  • Sales amount to 0.0024% of PepsiCo's $219.6B market cap — well below materiality threshold.

Financial Impact

$5.3 million in open-market sales by two senior executives; $21.4 million in non-cash equity grants to seven executives

insider ownershipshare count (dilution from grants)

Risk Factors

  • Perception of insider selling could weigh on sentiment if misinterpreted, despite immaterial size.
  • Concentration of sales among top executives (CEO and division CEO) may raise questions, though timing and volume suggest planned execution.

Market Snapshot

Exchange
Nasdaq
Analyst Consensus
45% bullish (29 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CONTEXT: Insider Cluster Data (11 trades, 7d window)cluster-PEP-1772831334295
10 reports for PEP
Performance horizon
50% Hit rate 2 of 4 directional calls best @ T+20▲ +8.50%Aug 25, 2026
Filters
Rows
Reports for PEP — sortable, filterable
TypeNow
Sep 28, 2026
4d ago
ANALYST-DOWNGRADE
BEARISH ★ 4/10
$128.50 $128.69▼ −0.15%▼ −0.33%$125.60 (+2.26%)
Aug 25, 2026
5w ago
Press Release
BEARISH ★ 5/10
$142.27 $142.19▲ +0.06%▲ +0.08%$125.60 (+11.72%)
Jul 17, 2026
10w ago
Press Release
NEUTRAL ★ 2/10
$135.46 $135.00▼ −0.34%▼ −1.17%$125.60 (−7.28%)
Jul 10, 2026
12w ago
ANALYST-DOWNGRADE
BEARISH ★ 4/10
$137.38 $138.52▼ −0.83%▼ −1.61%$125.60 (+8.57%)
Jun 12, 2026
15w ago
ANALYST-UPGRADE
NEUTRAL ★ 1/10
$144.27 $146.25▲ +1.37%▼ −0.39%$125.60 (−12.94%)
Jun 12, 2026
15w ago
ANALYST-UPGRADE
NEUTRAL ★ 1/10
$144.27 $146.25▲ +1.37%▼ −0.39%$125.60 (−12.94%)
Jun 11, 2026
16w ago
Institutional Cluster
BEARISH ★ 4/10
$143.73 $144.27▼ −0.38%▲ +0.17%$125.60 (+12.61%)
May 22, 2026
18w ago
8-K
NEUTRAL ★ 2/10
$144.16 $146.20▲ +1.41%▲ +1.40%$125.60 (−12.88%)
Mar 27, 2026
26w ago
DEFA14A
NEUTRAL ★ 3/10
$156.80 $155.26▼ −0.98%▼ −3.87%$125.60 (−19.90%)
Mar 2, 2026
30w ago
Insider Cluster
NEUTRAL ★ 4/10
$167.22 $164.85▼ −1.42%▼ −0.50%$125.60 (−24.89%)
Showing 10 of 10

US Market Status

Market Closed — Opens in 2m

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Report published Mar 6, 2026