ANALYST-UPGRADE

MCD

MCDONALDS CORP
MIXED
Impact 2/10
Processed5mo ago SECanalyst-MCD-rothschi-20260423
Rothschild & Co double upgrade: Sell → Neutral
Actionable Insight ◆ Mixed

The double upgrade reflects a bear-to-neutral pivot, not a bullish catalyst. With a weak price target lift, declining EPS estimates, and heavy insider selling, the move lacks conviction. Traders should treat this as risk reduction, not a buy signal — especially with earnings over 100 days away and no estimate tailwind.

DirectionMixed
Final — all horizons settled through T+60d
MCD ▼ -11.49% at T+60d
NEUTRAL call ✗ call lost -11.49% · α vs SPY -16.40% · entry $302.45 → $267.71
Entry anchored
Apr 23, 03:03 PM ET
via exchange tick
T+1d
-1.07%
call -1.07% · α -1.86%
$299.20
settled 5mo ago
T+5d
-4.09%
call -4.09% · α -5.57%
$290.08
settled 5mo ago
T+20d
-7.33%
call -7.33% · α -11.97%
$280.27
settled 4mo ago
T+60d
-11.49%
call -11.49% · α -16.40%
$267.71
settled 2mo ago

Price Chart

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Executive Summary

Rothschild & Co executed a rare double upgrade from Sell to Neutral with a 17.7% PT increase to $306, now just 2% above current price of $300.07. The move contrasts prior Sell stance amid a bullish consensus: 73% Buy-rated (24 of 33 analysts), mean PT $343.61 (14.5% upside). Rothschild’s 57% accuracy (23/40) is below the top-tier average (71%) but marks a contrarian shift from negative positioning. Momentum shows only one recent upgrade (vs zero downgrades), though EPS estimates are trending down: 10 revisions down vs 5 up in past 30 days. Congressional buying detected (Ro Khanna, $15K–$50K), but insider selling totaled $2.3M in past 6 weeks. Institutional activity mixed: TWO SIGMA increased position 26.6x, while Norges Bank fully exited twice. Short ratio remains elevated at 64.5%. Earnings due August 4 — 100 days out. This upgrade is a reversal of prior bearishness but lacks conviction given modest PT lift and weak estimate momentum.

Impact Score

Base Score
1/7
LLM Adjustment
+1
Final Score
2/10

Consensus & Targets

Buy / Strong Buy
24 (57%)
Hold
16
Sell / Strong Sell
2
Total Analysts
33
Mean PT
$343.61
Median PT
$350.00
High PT
$407.00
Low PT
$250.00
Current Price
$300.07
Implied Upside
+14.5%

Of 33 covering analysts, 24 (73%) rate Buy or Strong Buy, 16 Hold, and 2 Sell — no Strong Sell. The consensus direction is solidly bullish. Rothschild’s move to Neutral remains below consensus sentiment, which leans overweight.

Consensus price target mean is $343.61, median $350, range $250–$407. Current price at $300.07 implies 14.5% upside to the mean. Rothschild’s $306 PT is 10.9% below the mean and in the 18th percentile of all targets, still conservative relative to peers.

Recent Analyst Activity

DateFirmActionRatingPrice Target
2026-04-23Rothschild & CoupgradeNeutral$306.00
2026-04-21Morgan StanleymaintainEqual-Weight$334.00
2026-04-20KeybancmaintainOverweight$345.00
2026-03-06Tigress FinancialmaintainBuy$385.00
2026-03-03KeybancmaintainOverweight$354.00
2026-02-24JP MorganmaintainOverweight$325.00
2026-02-13Argus ResearchupgradeBuy$380.00
2026-02-13GuggenheimmaintainNeutral$320.00
2026-02-12JefferiesmaintainBuy$375.00
2026-02-12CitigroupmaintainBuy$375.00

In the past 30 days, there has been 1 upgrade and 0 downgrades. EPS revisions show weakening momentum: over the last 30 days, 10 downward revisions vs 5 upward across all periods. Current 0Y EPS estimate is $13.20, down from $13.23 a month ago.

Firm Track Record — Rothschild & Co

Rothschild & Co accuracy: 57% on 40 calls | avg return: 3.1%

Industry benchmark: mean 51% ± 11%. Top tier: ≥61% (mean + 1σ). Based on 15 firms with ≥5 scored calls.

FirmAccuracyCallsAvg Returnvs Average
Guggenheim100%6/66.9%top tier
Jefferies100%2/28.8%top tier
Deutsche Bank100%2/216.2%top tier
TD Securities100%3/32.1%top tier
Loop Capital80%4/55.4%top tier
Truist Securities78%7/93.3%top tier
JP Morgan71%5/76%top tier
B of A Securities71%5/71.5%top tier
Citigroup69%9/133.4%top tier
Wells Fargo67%2/30.6%top tier

Rothschild & Co has a 57% accuracy rate (23 correct out of 40 rated calls) with an average return of 3.1%, below the top-tier average of 71% accuracy. Among 15 firms, Rothschild ranks 11th in accuracy — outperformed by Guggenheim (100%, 6/6), Jefferies (100%, 2/2), and Deutsche Bank (100%, 2/2). Its track record is below average but not among the worst.

Earnings Estimates

Next earnings: Aug 4, 2026

PeriodEPS Est.EPS RangeRevenueRevisions (7d)
0y$13.20$12.60 — $13.93$28.7B↑0 ↓0
+1y$14.33$13.06 — $15.14$30.3B↑1 ↓0
0q$2.75$2.68 — $2.83$6.5B↑0 ↓0
+1q$3.42$3.22 — $3.57$7.3B↑1 ↓0

Cross-Platform Signals

Insider Trades (90d)
0 buys / 5 sells
Congressional
Ro Khanna (democrat) — buy $15,001 - $50,000
Institutional
NORGES BANK — new
Institutional
Fund 1 Investments, LLC — exit (-100%)
Institutional
TWO SIGMA INVESTMENTS, LP — doubled (2666.1%)
Short Interest
Short: 593,246 | Exempt: 1,686 | TRF Vol: 919,882 | Short Ratio: 64.5% | Off-exchange volume (dark pool + OTC)

Cross-platform signals are divergent. Positive: Rep. Ro Khanna (D) bought $15K–$50K on March 30. Negative: insiders sold $2.3M in the past six weeks, including multiple sales by CEO Erlinger. Institutionally, TWO SIGMA increased holdings by 2,666%, while Norges Bank exited completely — twice. Short interest ratio is extremely high at 64.5%, suggesting structural bearish positioning despite recent upgrade.

Investment Themes

Consumer & Retail

Documents Analyzed

Report based on filing metadata.

8 reports for MCD
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for MCD — sortable, filterable
TypeNow
Sep 16, 2026
16d ago
ANALYST-UPGRADE
NEUTRAL ★ 1/10
$248.56 $238.32▼ −4.12%▼ −6.68%$231.49 (−6.87%)
Aug 4, 2026
8w ago
8-K
NEUTRAL ★ 2/10
$268.34 $274.15▲ +2.17%▲ +2.27%$231.49 (−13.73%)
Jun 1, 2026
17w ago
Insider Cluster
NEUTRAL ★ 2/10
$276.09 $279.84▲ +1.36%▲ +4.11%$231.49 (−16.15%)
Apr 23, 2026
23w ago
ANALYST-UPGRADE
MIXED ★ 2/10
$302.45 $290.08▼ −4.09%▼ −5.57%$231.49 (−23.46%)
Apr 7, 2026
25w ago
DEFA14A
NEUTRAL ★ 3/10
$306.99 $306.26▼ −0.24%▼ −3.75%$231.49 (−24.59%)
Mar 18, 2026
28w ago
Insider Cluster
NEUTRAL ★ 3/10
$315.71 $311.53▼ −1.32%▼ −0.61%$231.49 (−26.68%)
Mar 17, 2026
28w ago
Court Ruling
MIXED ★ 6/10
$326.30 $307.72▼ −5.69%▼ −3.04%$231.49 (−29.06%)
Feb 23, 2026
31w ago
Insider Cluster
BEARISH ★ 5/10
$334.47 $334.70▼ −0.07%▲ +0.55%$231.49 (+30.79%)
Showing 8 of 8

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Report published Apr 23, 2026