Ignore this cluster. Three mid-level executives selling a combined $81K at a $351M market cap is routine post-vesting liquidity. The director grants are compensation, not market timing. Focus on the Q2 earnings print for fundamental catalyst.
Price Chart
Executive Summary
Three HNST insiders (CFO, CPO, SVP Customer Sales) sold a combined $81K of stock on May 20 at $3.14, with an additional seven non-executive directors receiving routine equity grants of 41,970 shares each on May 21. The $81K open-market sales represent ~0.02% of market cap — trivial in economic terms and likely liquidity-driven (post-vesting tax planning or 10b5-1 execution). The director grants are non-cash compensation events with zero economic signal. No material insider bearish signal here.
Key Financial Metrics
Key Facts
- CFO Curtiss Bruce III sold 12,669 shares ($40K) on May 20 at $3.14
- CPO Dorria Ball sold 6,899 shares ($22K) on May 20 at $3.14
- SVP Jonathan Mayle sold 6,236 shares ($20K) on May 20 at $3.14
- Seven independent directors each received 41,970 shares as non-cash grants on May 21
- Total open-market sale value of $81K equals ~0.02% of $351M market cap
- No insider open-market purchases occurred in the cluster window
Financial Impact
$81K in open-market sales, representing ~0.02% of market cap at $351M
Risk Factors
- Routine insider sales carry no material information content at <0.1% of market cap
- No open-market purchases to offset sale signal
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-HNST-1779486757628 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 15, 2026 11d ago | Press Release | $5.00 $4.80 | ▼ −4.00% | ▼ −3.57% | $4.80 (−4.00%) |
Oct 8, 2026 18d ago | 144 | $5.07 $5.00 | ▼ −1.38% | ▲ +0.59% | $4.80 (−5.33%) |
Aug 24, 2026 9w ago | Insider Cluster | $5.51 $5.63 | ▲ +2.27% | ▲ +2.81% | $4.80 (−12.81%) |
Aug 11, 2026 10w ago | Insider Cluster | $5.07 $5.02 | ▼ −0.99% | ▼ −0.54% | $4.80 (−5.33%) |
Jun 18, 2026 18w ago | 8-K | $3.48 $3.60 | ▲ +3.45% | ▲ +5.52% | $4.80 (+37.93%) |
May 27, 2026 21w ago | 8-K | $3.71 $3.31 | ▼ −10.78% | ▼ −10.73% | $4.80 (+29.38%) |
May 22, 2026 22w ago | Insider Cluster | $3.56 $3.49 | ▲ +1.97% | ▲ +3.05% | $4.80 (−34.83%) |
May 22, 2026 22w ago | Insider Cluster | $3.56 $3.38 | ▲ +5.06% | ▲ +6.27% | $4.80 (−34.83%) |
May 22, 2026 22w ago | Insider Cluster | $3.56 $3.49 | ▼ −1.97% | ▼ −3.05% | $4.80 (+34.83%) |
May 22, 2026 22w ago | Insider Cluster | $3.56 $3.38 | ▼ −5.06% | ▼ −6.27% | $4.80 (+34.83%) |
US Market Status
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