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8-K ·Filed May 27, 2026

HNST

Honest Company, Inc.
NEUTRAL
Impact 3/10
Horizondays Processed5mo ago SEC0001628280-26-038504
8-K context-dependent: Items 5.02
Actionable Insight • Neutral

Routine promotion and annual meeting results — no immediate trading catalyst. Monitor next quarterly filing for any operational updates tied to Bruce's expanded role as principal operating officer.

DirectionNeutral
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
HNST ▲ +36.12% at T+60d
NEUTRAL call +36.12% · α vs SPY +34.38% · entry $3.71 → $5.05
Entry = T+0 close
May 27, 2026
via day close
T+1d
-5.66%
call -5.66% · α -5.90%
$3.50
settled 5mo ago
T+5d
-10.78%
call -10.78% · α -10.73%
$3.31
settled 5mo ago
T+20d
-2.96%
call -2.96% · α +0.18%
$3.60
settled 4mo ago
T+60d
+36.12%
call +36.12% · α +34.38%
$5.05
settled 2mo ago

Price Chart

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Executive Summary

The Honest Company filed an 8-K reporting the promotion of CFO Curtiss Bruce to Chief Financial & Operating Officer, effective May 21, 2026, with a $200,000 RSU grant. The filing also discloses results from the 2026 annual shareholder meeting, where all three Class II director nominees were elected and PricewaterhouseCoopers was ratified as auditor. This is a routine organizational change with no material financial impact.

Key Facts

  • CFO Curtiss Bruce promoted to Chief Financial & Operating Officer, effective May 21, 2026
  • Bruce received a long-term incentive award of time-vesting RSUs with target value of approximately $200,000
  • Annual meeting held May 21, 2026; all three Class II director nominees elected
  • PricewaterhouseCoopers LLP ratified as independent auditor for fiscal year 2026
  • No departures, red flags, or material financial data disclosed

Financial Impact

Approximately $200,000 in RSU compensation to Curtiss Bruce; no other financial figures reported

compensation

Risk Factors

  • No material risks identified from this filing

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
69% bullish (13 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 4 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001628280-26-038504
Document: 0001628280-26-038504-index-headers.html0001628280-26-038504
Document: 0001628280-26-038504-index.html0001628280-26-038504
Document: 0001628280-26-038504.txt0001628280-26-038504
18 reports for HNST
Performance horizon
80% Hit rate @ T+5 4 of 5 directional calls Went positive at some point 4 of 5 best @ T+60▲ +35.36%Feb 28, 2026
Filters
Rows
Reports for HNST — sortable, filterable
TypeNow
Oct 15, 2026
11d ago
Press Release
NEUTRAL ★ 1/10
$5.00 $4.80▼ −4.00%▼ −3.57%$4.60 (−8.00%)
Oct 8, 2026
18d ago
144
NEUTRAL ★ 3/10
$5.07 $5.00▼ −1.38%▲ +0.59%$4.60 (−9.27%)
Aug 24, 2026
9w ago
Insider Cluster
NEUTRAL ★ 4/10
$5.51 $5.63▲ +2.27%▲ +2.81%$4.60 (−16.44%)
Aug 11, 2026
10w ago
Insider Cluster
NEUTRAL ★ 4/10
$5.07 $5.02▼ −0.99%▼ −0.54%$4.60 (−9.27%)
Jun 18, 2026
18w ago
8-K
NEUTRAL ★ 3/10
$3.48 $3.60▲ +3.45%▲ +5.52%$4.60 (+32.18%)
May 27, 2026
21w ago
8-K
NEUTRAL ★ 3/10
$3.71 $3.31▼ −10.78%▼ −10.73%$4.60 (+23.99%)
May 22, 2026
22w ago
Insider Cluster
BEARISH ★ 5/10
$3.56 $3.49▲ +1.97%▲ +3.05%$4.60 (−29.21%)
May 22, 2026
22w ago
Insider Cluster
BEARISH ★ 4/10
$3.56 $3.38▲ +5.06%▲ +6.27%$4.60 (−29.21%)
May 22, 2026
22w ago
Insider Cluster
NEUTRAL ★ 2/10
$3.56 $3.49▼ −1.97%▼ −3.05%$4.60 (+29.21%)
May 22, 2026
22w ago
Insider Cluster
NEUTRAL ★ 2/10
$3.56 $3.38▼ −5.06%▼ −6.27%$4.60 (+29.21%)
Showing 10 of 18

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Report published May 27, 2026