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Insider Cluster (2 insiders) ·Filed Aug 11, 2026

HNST

Honest Company, Inc.
NEUTRAL
Impact 4/10
Horizondays Processed2mo ago
Insider cluster: 2 insiders, $595K total
Actionable Insight • Neutral

The cluster sales are modest relative to market cap and involve a non-C-suite executive and a director, limiting the bearish signal. Monitor for any upcoming earnings or material announcements that could explain the timing; absent a catalyst, these sales are likely liquidity-driven and not a strong directional signal.

DirectionNeutral
Confidencemedium
Horizondays
Latest settled — T+20d
HNST ▲ +4.73% at T+20d
NEUTRAL call +4.73% · α vs SPY +6.63% · entry $5.07 → $5.31
Next anchor: T+60d in 8d
Latest observation: T+51 -35.25% FF3 residual α
Entry = T+0 close
Aug 11, 2026
via day close
T+1d
-0.79%
call -0.79% · α -1.49%
$5.03
settled 3mo ago
T+5d
-0.99%
call -0.99% · α -0.54%
$5.02
settled 2mo ago
T+20d
+4.73%
call +4.73% · α +6.63%
$5.31
settled 7w ago
T+60d
Pending
in 8d

Price Chart

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Executive Summary

Two insiders at Honest Company sold a combined $595K in open-market transactions within a 7-day window, including an SVP of Customer Sales and a Director. The total value represents approximately 0.11% of the company's $561M market cap, which is modest but notable given the cluster timing.

Key Financial Metrics

Direction
selling
Total Value
$595.0K
Insiders
2

Key Facts

  • Two insiders sold a total of $595K in open-market transactions between August 10-11, 2026
  • SVP of Customer Sales Jonathan Mayle sold 79,000 shares for $412K
  • Director Andrea Turner sold 64,295 shares for $338K across two transactions
  • Total sales represent ~0.11% of HNST's $561M market cap
  • No 10b5-1 plan or regular pattern identified in the cluster data

Financial Impact

Total insider sales of $595K, representing 0.11% of market cap

insider ownershipshare supply

Risk Factors

  • Insider sales could indicate lack of confidence ahead of upcoming earnings or operational challenges

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Catalog & Mail-Order Houses
Analyst Consensus
62% bullish (13 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-HNST-1786485715865
18 reports for HNST
Performance horizon
80% Hit rate @ T+5 4 of 5 directional calls Went positive at some point 4 of 5 best @ T+60▲ +35.36%Feb 28, 2026
Filters
Rows
Reports for HNST — sortable, filterable
TypeNow
Oct 15, 2026
11d ago
Press Release
NEUTRAL ★ 1/10
$5.00 $4.80▼ −4.00%▼ −3.57%$4.76 (−4.80%)
Oct 8, 2026
18d ago
144
NEUTRAL ★ 3/10
$5.07 $5.00▼ −1.38%▲ +0.59%$4.76 (−6.11%)
Aug 24, 2026
9w ago
Insider Cluster
NEUTRAL ★ 4/10
$5.51 $5.63▲ +2.27%▲ +2.81%$4.76 (−13.53%)
Aug 11, 2026
10w ago
Insider Cluster
NEUTRAL ★ 4/10
$5.07 $5.02▼ −0.99%▼ −0.54%$4.76 (−6.11%)
Jun 18, 2026
18w ago
8-K
NEUTRAL ★ 3/10
$3.48 $3.60▲ +3.45%▲ +5.52%$4.76 (+36.78%)
May 27, 2026
21w ago
8-K
NEUTRAL ★ 3/10
$3.71 $3.31▼ −10.78%▼ −10.73%$4.76 (+28.30%)
May 22, 2026
22w ago
Insider Cluster
BEARISH ★ 5/10
$3.56 $3.49▲ +1.97%▲ +3.05%$4.76 (−33.71%)
May 22, 2026
22w ago
Insider Cluster
BEARISH ★ 4/10
$3.56 $3.38▲ +5.06%▲ +6.27%$4.76 (−33.71%)
May 22, 2026
22w ago
Insider Cluster
NEUTRAL ★ 2/10
$3.56 $3.49▼ −1.97%▼ −3.05%$4.76 (+33.71%)
May 22, 2026
22w ago
Insider Cluster
NEUTRAL ★ 2/10
$3.56 $3.38▼ −5.06%▼ −6.27%$4.76 (+33.71%)
Showing 10 of 18

US Market Status

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Report published Aug 11, 2026