Monitor for additional insider selling in coming weeks — while this cluster is small (0.09% of $330M market cap), consecutive sales by two C-suite executives could signal caution if the trend continues.
Price Chart
Executive Summary
Two executives at Honest Company — SVP of Supply Chain and Chief Innovation Officer — sold shares in the past week, with total open-market sales amounting to $304,643. The transactions were conducted at market prices near $2.85 per share and represent modest insider selling by C-suite executives.
Key Financial Metrics
Key Facts
- SVP Etienne von Kunssberg sold 12,179 shares at $2.85 for $34,710.15 on March 5, 2026
- Chief Innovation Officer Stephen Winchell sold 21,287 shares at $2.85 on March 5 ($60,667.95) and 73,685 shares at $2.84 on March 3 ($209,265.40)
- Total open-market sales in cluster: $304,643.45
- All transactions were open-market sales (Form 4 code 'S'); no grants, exercises, or non-cash transactions
Financial Impact
$304,643 in total insider sales over 7 days
Risk Factors
- Potential perception of lack of confidence if selling continues ahead of earnings or key events
- Concentration of sales among senior executives increases visibility, though dollar amount remains low
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CONTEXT: Insider Cluster Data (3 trades, 7d window) | cluster-HNST-1773089587688 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Oct 15, 2026 11d ago | Press Release | $5.00 $4.80 | ▼ −4.00% | ▼ −3.57% | $4.76 (−4.80%) |
Oct 8, 2026 18d ago | 144 | $5.07 $5.00 | ▼ −1.38% | ▲ +0.59% | $4.76 (−6.11%) |
Aug 24, 2026 9w ago | Insider Cluster | $5.51 $5.63 | ▲ +2.27% | ▲ +2.81% | $4.76 (−13.53%) |
Aug 11, 2026 10w ago | Insider Cluster | $5.07 $5.02 | ▼ −0.99% | ▼ −0.54% | $4.76 (−6.11%) |
Jun 18, 2026 18w ago | 8-K | $3.48 $3.60 | ▲ +3.45% | ▲ +5.52% | $4.76 (+36.78%) |
May 27, 2026 21w ago | 8-K | $3.71 $3.31 | ▼ −10.78% | ▼ −10.73% | $4.76 (+28.30%) |
May 22, 2026 22w ago | Insider Cluster | $3.56 $3.49 | ▲ +1.97% | ▲ +3.05% | $4.76 (−33.71%) |
May 22, 2026 22w ago | Insider Cluster | $3.56 $3.38 | ▲ +5.06% | ▲ +6.27% | $4.76 (−33.71%) |
May 22, 2026 22w ago | Insider Cluster | $3.56 $3.49 | ▼ −1.97% | ▼ −3.05% | $4.76 (+33.71%) |
May 22, 2026 22w ago | Insider Cluster | $3.56 $3.38 | ▼ −5.06% | ▼ −6.27% | $4.76 (+33.71%) |
US Market Status
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