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8-K ·Filed Feb 25, 2026

HNST

Honest Company, Inc.
MIXED
Impact 6/10
Horizonweeks Processed8mo ago SEC0001628280-26-011624
8-K Item 2.02: Earnings release
Actionable Insight ◆ Mixed

The stock may react positively to the share buyback and strong organic growth, but investors should be cautious of the significant 2026 revenue decline guidance and the ongoing impact of restructuring costs on profitability.

DirectionMixed
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d
HNST ▲ +22.22% at T+60d
NEUTRAL call +22.22% · α vs SPY +14.05% · entry $2.79 → $3.41
Entry = T+0 close
Feb 25, 2026
via day close
T+1d
+0.36%
call +0.36% · α +0.84%
$2.80
settled 8mo ago
T+5d
+4.66%
call +4.66% · α +5.82%
$2.92
settled 8mo ago
T+20d
+4.30%
call +4.30% · α +10.71%
$2.91
settled 7mo ago
T+60d
+22.22%
call +22.22% · α +14.05%
$3.41
settled 5mo ago

Price Chart

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Executive Summary

Honest Company reported a 1.9% decline in full-year 2025 revenue to $371.3 million and a net loss of $15.7 million, driven by strategic exits under its 'Powering Honest Growth' initiative. Despite the revenue drop, organic revenue grew 5.3%, and the company announced a $25 million share repurchase program and provided 2026 guidance that reflects a high-teens revenue decline due to the exit of non-core categories.

Key Financial Metrics

Revenue
$371.3M
-1.9% YoY
Adj. EPS
$0.07
GAAP: $-0.14
Guidance
$306 million to $312 million
lowered
Free Cash Flow
$13.6M
Gross Margin
33.3%

Key Facts

  • Full-year 2025 revenue was $371.3 million, down 1.9% YoY, but organic revenue grew 5.3% to $294.1 million.
  • Net loss was $15.7 million, primarily due to $24 million in discrete costs from strategic exits, including an apparel inventory write-down of $15.9 million.
  • The company announced a $25 million inaugural share repurchase program, signaling confidence in its future despite the restructuring.
  • 2026 guidance forecasts a 16-18% revenue decline to $306-312 million, with organic revenue growth of 4-6% and Adjusted EBITDA of $20-23 million.
  • Cash and cash equivalents increased by $14.1 million to $89.6 million, driven by working capital improvements.

Financial Impact

Revenue declined 1.9% to $371.3 million, net loss was $15.7 million, and the company announced a $25 million share repurchase program.

revenuenet losscash flowdilution

Segment Breakdown

SegmentRevenueGrowth
Organic Revenue$294.1M+5.3%

Risk Factors

  • The company's 2026 revenue is expected to decline by 16-18% due to the exit of non-core categories, which could pressure the stock.
  • The net loss and significant one-time charges from restructuring could raise concerns about near-term profitability.
  • The success of the 'Powering Honest Growth' strategy is critical, and any failure to achieve the long-term algorithm of 4-6% organic growth could lead to further declines.

Market Snapshot

Exchange
Nasdaq

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001628280-26-011624
Document: hnst-20260225.htm0001628280-26-011624
Document: 0001628280-26-011624-index-headers.html0001628280-26-011624
Document: 0001628280-26-011624-index.html0001628280-26-011624
Document: 0001628280-26-011624.txt0001628280-26-011624
18 reports for HNST
Performance horizon
80% Hit rate @ T+5 4 of 5 directional calls Went positive at some point 4 of 5 best @ T+60▲ +35.36%Feb 28, 2026
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Oct 15, 2026
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$3.56 $3.49▼ −1.97%▼ −3.05%$4.57 (+28.37%)
May 22, 2026
22w ago
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Report published Feb 26, 2026