The insider sales are routine and immaterial relative to ETSY's $7.5B market cap. No C-suite participation and no unusual concentration suggest these are diversification trades, not informed selling. Monitor next quarterly earnings for any fundamental deterioration, but this cluster alone does not warrant a bearish read.
Price Chart
Executive Summary
Two ETSY directors sold a total of ~$1.64M in open-market sales over a one-week window, with Director Frederick R. Wilson alone selling $1.27M at ~$82.04. Director Charles Andrew Ballard also sold $368K. These are open-market sales by non-C-suite directors, not C-suite executives, and the total value represents ~0.02% of ETSY's $7.5B market cap — well below the 0.1% materiality threshold. The cluster is not amplified by the proportionality band for sells (per academic literature, cluster sells are not more informative than non-cluster sells), and the historical calibration on ETSY shows a poor track record for directional calls (17% win rate at T+20). The filing is routine and does not signal material insider concern about the company's outlook.
Key Financial Metrics
Key Facts
- Two ETSY directors sold a combined ~$1.64M in open-market sales over a 7-day window.
- Director Frederick R. Wilson sold 15,499 shares at $82.04 for $1.27M on 2026-09-01.
- Director Charles Andrew Ballard sold 4,500 shares at $81.85 for $368K on 2026-08-26.
- Total sales represent ~0.02% of ETSY's $7.5B market cap — well below the 0.1% materiality threshold.
- No C-suite executives (CEO, CFO, COO) participated in the sales; only directors traded.
- The cluster includes non-cash derivative exercises and tax-withholding transactions that have $0 economic value.
Financial Impact
Total open-market sales of ~$1.64M, representing ~0.02% of market cap — immaterial
Risk Factors
- Insider sales by directors could be misinterpreted as bearish by retail traders
- No C-suite buying to offset the sales could indicate management lacks conviction at current prices
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-ETSY-1788476475454 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 3, 2026 28d ago | Insider Cluster | $76.51 $74.46 | ▼ −2.68% | ▼ −1.47% | $72.74 (−4.93%) |
Aug 19, 2026 6w ago | Insider Cluster | $81.21 $82.94 | ▲ +2.13% | ▲ +1.02% | $72.74 (−10.43%) |
Aug 19, 2026 6w ago | Insider Cluster | $81.21 $82.94 | ▲ +2.13% | ▲ +1.02% | $72.74 (−10.43%) |
Aug 12, 2026 7w ago | Insider Cluster | $79.63 $80.15 | ▲ +0.66% | ▲ +1.10% | $72.74 (−8.65%) |
Aug 6, 2026 8w ago | Insider Cluster | $85.09 $79.90 | ▼ −6.10% | ▼ −6.50% | $72.74 (−14.52%) |
Aug 4, 2026 8w ago | Insider Cluster | $85.86 $79.63 | ▼ −7.26% | ▼ −7.61% | $72.74 (−15.28%) |
Aug 4, 2026 8w ago | 144 | $85.86 $79.63 | ▼ −7.26% | ▼ −7.61% | $72.74 (−15.28%) |
Jul 17, 2026 11w ago | Press Release | $84.10 $80.91 | ▼ −3.79% | ▼ −3.11% | $72.74 (−13.51%) |
Jul 17, 2026 11w ago | Insider Cluster | $84.10 $80.91 | ▲ +3.79% | ▲ +3.11% | $72.74 (+13.51%) |
Jul 16, 2026 11w ago | 8-K | $83.48 $80.91 | ▼ −3.08% | ▼ −1.41% | $72.74 (−12.87%) |
US Market Status
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