Insider Cluster (2 insiders) ·Filed Feb 23, 2026

CAKE

CHEESECAKE FACTORY INC
NEUTRAL
Impact 3/10
Horizondays Processed7mo ago
Insider cluster: 2 insiders, $234K total
Actionable Insight • Neutral

The selling is small in magnitude relative to company size and aligns with prior month's activity; not a signal of material concern. Monitor for escalation in volume or participation from CEO/CFO.

DirectionNeutral
Confidencehigh
Horizondays
Final — all horizons settled through T+60d
CAKE ▼ -6.20% at T+60d
NEUTRAL call ✗ call lost -6.20% · α vs SPY -14.46% · entry $63.65 → $59.70
Entry anchored
Feb 20, 03:59 PM ET
via exchange tick
T+1d
+0.61%
call +0.61% · α -0.13%
$64.04
settled 7mo ago
T+5d
-1.56%
call -1.56% · α -2.18%
$62.65
settled 7mo ago
T+20d
-11.20%
call -11.20% · α -7.25%
$56.52
settled 7mo ago
T+60d
-6.20%
call -6.20% · α -14.46%
$59.70
settled 5mo ago

Price Chart

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Executive Summary

Two insiders at The Cheesecake Factory sold shares in the past week, including the Principal Accounting Officer who sold nearly $194K worth of stock. Total open-market sales amounted to approximately $234K, consistent with recent insider activity.

Key Financial Metrics

Direction
selling
Total Value
$234.2K
Insiders
2

Key Facts

  • Principal Accounting Officer Hanscom Ashley W sold 2,951 shares for $193,689 in an open-market transaction.
  • Alexander L. Cappello sold 635 shares for $40,475, also in an open-market sale.
  • Total insider sales in the past 7 days: $234,164.
  • Total sales represent only 0.007% of the company's $3.3B market cap.

Financial Impact

$234,164 in total open-market sales over 7 days

insider ownershipmarket sentiment

Risk Factors

  • Repeated insider selling over time could signal waning confidence.
  • Accounting officer sale may draw scrutiny if part of a broader exit trend.

Market Snapshot

Exchange
Nasdaq

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CONTEXT: Insider Cluster Data (2 trades, 7d window)cluster-CAKE-1772144074378
9 reports for CAKE
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for CAKE — sortable, filterable
TypeNow
Aug 26, 2026
5w ago
Institutional Cluster
MIXED ★ 4/10
$115.35 $99.47▼ −13.77%▼ −14.97%$107.95 (−6.42%)
Aug 18, 2026
6w ago
Insider Cluster
NEUTRAL ★ 4/10
$105.82 $95.87▼ −9.40%▼ −7.45%$107.95 (+2.01%)
Aug 12, 2026
7w ago
Insider Cluster
NEUTRAL ★ 4/10
$111.88 $102.70▼ −8.21%▼ −6.46%$107.95 (−3.51%)
Aug 6, 2026
8w ago
Insider Cluster
BEARISH ★ 6/10
$107.05 $107.58▼ −0.50%▼ −0.89%$107.95 (−0.84%)
Aug 3, 2026
8w ago
Insider Cluster
NEUTRAL ★ 4/10
$105.83 $108.36▲ +2.39%▲ +3.63%$107.95 (+2.00%)
Aug 3, 2026
8w ago
Insider Cluster
NEUTRAL ★ 4/10
$105.83 $108.36▲ +2.39%▲ +3.63%$107.95 (+2.00%)
Jul 31, 2026
9w ago
Insider Cluster
BEARISH ★ 5/10
$101.42 $112.07▼ −10.50%▼ −7.51%$107.95 (−6.44%)
Apr 10, 2026
25w ago
DEFA14A
NEUTRAL ★ 3/10
$58.90 $61.17▲ +3.85%▼ −3.87%$107.95 (+83.28%)
Feb 23, 2026
31w ago
Insider Cluster
NEUTRAL ★ 3/10
$63.65 $56.52▼ −11.20%▼ −7.25%$107.95 (+69.60%)
Showing 9 of 9

US Market Status

Market Closed — Opens Mon (37h 26m)

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Report published Feb 26, 2026