The proposed sale is de minimis for a director and does not signal any change in insider sentiment. Monitor for any larger insider sales or changes in beneficial ownership filings.
How the stock moved after the report
⚠ Clustered NEUTRAL VIEWSTOCK BELOW ENTRY AT T+5- T+0 · Oct 29 $113.12entry
- T+1 · 7d ago −0.42%α +1.35% · $112.64
- T+5 · 15h ago −2.13%α +2.60% · $110.71
- T+20 · in 21d Pending
- T+60 · in 3mo Pending
Price Chart
REPLAYWatch the reaction play outHow similar events traded
Executive Summary
Director Alexander L. Cappello filed a Form 144 notice of intent to sell 425 shares of Cheesecake Factory common stock, valued at approximately $47,594 based on the filing date price. The shares were acquired via a grant on May 29, 2025, and the sale is planned for October 29, 2026 on Nasdaq. This is a very small sale relative to the company's $5.4B market cap and the insider's total holdings, and is routine for a director.
Key Facts
- Insider: Alexander L. Cappello, Director
- Shares to be sold: 425 shares of common stock
- Estimated value: $47,593.75 (based on $111.99 per share on filing date)
- Shares acquired via grant on May 29, 2025
- Proposed sale date: October 29, 2026
- Broker: Wells Fargo Clearing Services
- Cappello also sold shares through Maricopa Capital LLC in late July/early August 2026 (2,318 shares total)
Financial Impact
Sale of 425 shares worth ~$47,594, representing less than 0.001% of market cap
Risk Factors
- Form 144 is an intent to sell; the sale may not occur
- No material risk to shareholders from this small transaction
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 3 SEC documents filed with EDGAR.
| Document | Accession Number |
|---|---|
| 144 Filing (Primary) | 0001957799-26-000187 |
| Document: 0001957799-26-000187-index.html | 0001957799-26-000187 |
| Document: 0001957799-26-000187.txt | 0001957799-26-000187 |
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Nov 5, 2026 today | SC 13G/A | $111.53 | awaiting T+5 | awaiting T+5 | $110.71 (−0.74%) |
Nov 4, 2026 1d ago | Institutional Cluster | $113.77 | awaiting T+5 | awaiting T+5 | $110.71 (−2.69%) |
Oct 30, 2026 6d ago | Insider Cluster | $112.96 | awaiting T+5 | awaiting T+5 | $110.71 (−1.99%) |
Oct 29, 2026 7d ago | 144 | $112.64 | awaiting T+5 | awaiting T+5 | $110.71 (−1.71%) |
Oct 29, 2026 7d ago | 144 | $112.64 | awaiting T+5 | awaiting T+5 | $110.71 (−1.71%) |
Oct 29, 2026 7d ago | 144 | $113.12 $110.71 | ▼ −2.13% | ▲ +2.60% | $110.71 (−2.13%) |
Oct 27, 2026 9d ago | 8-K | $105.73 $115.39 | ▲ +9.14% | ▲ +9.85% | $110.71 (+4.71%) |
Aug 26, 2026 10w ago | Institutional Cluster | $115.35 $108.57 | ▼ −5.88% | ▼ −5.76% | $110.71 (−4.02%) |
Aug 18, 2026 11w ago | Insider Cluster | $105.82 $115.35 | ▲ +9.01% | ▲ +9.39% | $110.71 (+4.62%) |
Aug 12, 2026 12w ago | Insider Cluster | $111.88 $106.53 | ▼ −4.78% | ▼ −2.82% | $110.71 (−1.05%) |
US Market Status
Subscribe to SecBot
Get Real-Time SEC Filing Intelligence
Comprehensive SEC filing analysis delivered the moment filings hit EDGAR. Sentiment scoring, impact analysis, and actionable insights for every material event.
Create a free account Live analysis, Telegram alerts, watchlists and the MCP server for subscribers