SecBot SecBot

SMPL

Simply Good Foods Co
Nasdaq· Food and Kindred Products· CIK 0001702744 Consumer & Retail
$10.09 −0.32 (−3.07%)
Oct 26 4:00 PM ET · prev $10.41
Market cap
$920.9M
Small cap
Consensus
Buy
50% Buy or better · 16 analysts
Median target
🔒 Subscribers only
1 year
−49.0%
from $19.78 · Oct 28
30 days
+5.1%
from $9.60
52-week range
$9.43–21.40
−53% from high · low Sep 24
Avg volume 20D
2.06M
shares / day
Short interest
8.56M
≈9.7% of shares · +7.7%
Days to cover
4.2
at average volume
Insider net
+$1.1M
2 buyers · 0 sellers · 12 mo
New fund stakes
0
Q2 2026 13F · 5 exits
Filing reports
10
analyzed by SecBot
SecBot read BEARISH 3 reports · 90 days
Balance 2 bearish · 0 bullish · 1 neutral oldest → newest, height = score
Avg score ·High conf. 1/3
Strongest NEUTRAL Simply Good Foods USA, Inc. announced it will report its fiscal Q4 2026 and full-year results on October 27…
All reports →

Price

Daily candles with volume. Pins mark insider trades, rating changes, 13F stakes, reports, catalysts and short-interest jumps.

Signal stack

Where each data set points today.

  • InsidersBULLISH

    2 insiders bought $1.1M at an average $12.33. No open-market sales. Price is 18% below their cost.

  • InstitutionsMIXED

    Q2 2026: 42 added (0 new), 31 trimmed or exited.

  • AnalystsBULLISH

    8 of 16 rate it Buy or better.

  • Short sellersSTEADY

    Short interest +7.7% to 8.56M shares. 4.2 days to cover, ≈9.7% of shares.

  • TrendRANGE

    3% below its 50-day average.

Who's buying

13F· Q2 2026
0
new positions
5
exits
FundMoveSharesValue
NORGES BANKDOUBLED3,021,177$40.1M
GEODE CAPITAL MANAGEMENT, LLCADD2,810,352$37.3M
GOLDMAN SACHS GROUP INCDOUBLED2,419,092$32.1M
MORGAN STANLEYADD2,275,605$30.2M
BROWN ADVISORY INCADD2,121,931$28.2M
Boston Trust Walden CorpTRIM1,787,765$23.7M
HOTCHKIS & WILEY CAPITAL MANAGEMENT LLCADD1,204,250$16.0M
FEDERATED HERMES, INC.DOUBLED1,099,166$14.6M

Quarterly 13F filings are due 45 days after each quarter ends.

The Street

16 analysts
Buy 50% rate it Buy or better
Strong Buy5Buy3Hold8Sell0Strong Sell0

Fresh Price Targets

Analyst price targets updated within the last 24 hours are for subscribers only.

Subscribe for Full Access
Recent actions
DateFirmActionRating
Aug 26, 2026TD Cowen
MAINTAIN
MAINTAINHold
Jul 10, 2026DA Davidson
MAINTAIN
MAINTAINNeutral
Jun 3, 2026Bernstein
DOWNGRADE
DOWNGRADEMarket Perform
Jun 2, 2026UBS
MAINTAIN
MAINTAINNeutral

Insider ledger

Form 4
$1.1M
bought · 2 insiders
$0
sold · 0 insiders
−18.1%
vs their $12.33 cost
DateInsiderTypeValue
Jul 22, 2026
KRAFT TIMOTHY RICHARD
Chf Administrative Officer
AWARD88,081 sh
Jul 22, 2026
Bealer Christopher J
Chief Financial Officer
AWARD73,361 sh
May 14, 2026
DALEY CLAYTON C JR
Director
BUY$117.8K
May 12, 2026
WEST DAVID J
Director
GIFT87,000 sh
May 12, 2026
WEST DAVID J
Director
GIFT261,000 sh
Apr 23, 2026
KILTS JAMES M
Director
BUY$991.5K
Apr 16, 2026
Bealer Christopher J
Chief Financial Officer
TAX W/H$27.4K
Mar 4, 2026
Held Amy C
SVP and CHRO
TAX W/H$31.0K

Earnings setup

Estimates

Revision history: 🔒 Fresh data, subscribers only

PeriodEPS est.Range30D rev.Revenue
Current Q🔒 Fresh data, subscribers only
Next Q🔒 Fresh data, subscribers only
Current FY🔒 Fresh data, subscribers only
Next FY🔒 Fresh data, subscribers only

Short side

FINRA· Oct 15, 2026
8,558,018
shares short
+7.7%
vs prior settlement
4.2
days to cover
≈9.7%
of shares outstanding
Recent activity
The latest filings, insider trades, analyst actions, press and options flow — newest first.
Oct 27, 2026 SEC
🔒 Fresh report (last 24h), subscribers only
Oct 27, 2026 SEC
🔒 Fresh report (last 24h), subscribers only
Oct 27, 2026 Earnings
🔒 Fresh data, subscribers only
Oct 6, 2026 SEC
Simply Good Foods USA, Inc. announced it will report its fiscal Q4 2026 and full-year results on October 27, 2026.
PRESS-RELEASE — Impact 1/10
Jul 22, 2026 Insider
KRAFT TIMOTHY RICHARD was granted 88,081 shares
Chf Administrative Officer
Jul 22, 2026 Insider
Bealer Christopher J was granted 73,361 shares
Chief Financial Officer
Jun 30, 2026 Inst.
NORGES BANK — DOUBLED
3,021,177 shares ($40.1M)
Jun 30, 2026 Inst.
GEODE CAPITAL MANAGEMENT, LLC — ADD
2,810,352 shares ($37.3M)
Catalysts
Scheduled dates and disclosed events: earnings, FDA and trial readouts, halts, press releases. Colored dot = impact.
Recent
Oct 27, 2026
Earnings
🔒 Fresh data, subscribers only
Oct 27, 2026
Earnings result
SMPL Q4 2026 Earnings: EPS $0.44 (+5.4% vs est)
Oct 6, 2026
Press release
2 WEEK SMPL INVESTOR DEADLINE: Robbins Geller Rudman & Dowd LLP Files Class Action Lawsuit Against The Simply Good Foods Company and Announces Opportunity for Investors with Substantial Losses to Lead Class Action Lawsuit Before October 13, 2026 Deadline
SAN DIEGO, Oct. 6, 2026 /PRNewswire/ -- The law firm of Robbins Geller Rudman & Dowd LLP announces that purchasers of The Simply Good Foods Company…
Oct 6, 2026
Earnings
Simply Good Foods to Report Fourth Quarter Fiscal Year 2026 Financial Results on Tuesday, October 27, 2026
DENVER, Oct. 06, 2026 (GLOBE NEWSWIRE) -- The Simply Good Foods Company (NASDAQ: SMPL) (“Simply Good Foods” or the “Company”), a leader in the…
Oct 2, 2026
Press release
SMPL Deadline: SMPL Investors Have Opportunity to Lead The Simply Good Foods Company Securities Fraud Lawsuit
NEW YORK, Oct. 2, 2026 /PRNewswire/ -- Rosen Law Firm, a global investor rights law firm, reminds purchasers of common stock of The Simply Good…

SecBot reports

10 filings · 2 press releases · 0 bullish · 6 bearish · 1 mixed · 3 neutral
All SMPL filing & press-release reports (12)