Market Cap
$138.6B
NOW
ServiceNow, Inc.
$135.80 ▼ -1.42%
Prev close $137.76Market cap$138.6B
ConsensusStrong Buy
12-mo target$144.99 (+6.8%)
▲ Bullish
Analyst conviction 9/10
Insider Selling Cluster (3 insiders)High Impact Filing (8/10)38 New Institutional Positions12 Institutional ExitsCongressional Activity (3) Cloud & SaaS
Snapshot
The big-picture read on NOW right now — valuation, ownership and activity at a glance.
Cap Size
Large Cap
Analyst Consensus
Strong Buy (91%)
Inst. Holders
50 funds
Inst. Value
$60.4B
Inst. Activity
38 buys / 12 sells
Insider Activity
$0.00 buy / $1.9M sell
Insider Net $
-$1.9M
Social Sentiment
46° Neutral
SEC Reports
9
Congressional
19 trades
Price chart 30d -0.7%
Daily candles (open–high–low–close) with volume. Green = up day, red = down day.
No data for this timeframe.
Vol
Recent activity
The latest filings, insider trades, analyst actions, press and options flow — newest first.
Sep 17, 2026 short_volume
Sep 1, 2026 SEC Short Volume: NOW — 57.9% short (2.2M / 3.8M)
Short: 2,181,525 | Exempt: 8,424 | TRF Vol: 3,767,786 | Short Ratio: 57.9% | Off-exchange volume (da
Two senior executives and a director sold small amounts of ServiceNow stock totaling ~$1.75M, representing less than 0.0
CLUSTER — Impact 2/10
Aug 31, 2026 Insider
Fipps Paul sold 2,034 shares
President, Global Customer Ops @ $147.87 ($300.8K)
Aug 28, 2026 Insider
Canney Jacqueline P sold 7,847 shares
Chief People & AI Enblmt. Off. @ $138.00 ($1.1M)
Aug 27, 2026 Insider
Chamberlain Paul Edward sold 2,700 shares
Director @ $135.50 ($365.9K)
Aug 14, 2026 Congress
Tony Wied buy
$15,001 - $50,000 — House
Aug 10, 2026 Congress
Jul 24, 2026 SEC Ro Khanna sell
$1,001 - $15,000 — House
ServiceNow saw a mixed institutional cluster in Q2 2026, with 6 buyers (net +$395.9M) and 3 sellers (net -$176.9M). The
INST-CLUSTER — Impact 4/10
Analyst ratings buy % -1.1%
How Wall Street rates the stock today, and the latest firm-by-firm actions.
91% rate it Buy or better · 55 analysts
Recent analyst actions
| Date | Firm | Action | Rating | Firm rating |
|---|---|---|---|---|
| Sep 21, 2026 | Cantor Fitzgerald | MAINTAIN | Overweight | 49% |
| Sep 11, 2026 | Needham | MAINTAIN | Buy | 50% |
| Sep 8, 2026 | BTIG | MAINTAIN | Buy | 53% |
| Aug 19, 2026 | B of A Securities | MAINTAIN | Buy | 54% |
| Aug 17, 2026 | TD Cowen | REITERATE | Buy | 56% |
| Aug 12, 2026 | Wells Fargo | MAINTAIN | Overweight | 54% |
| Jul 23, 2026 | Macquarie | MAINTAIN | Neutral | 55% |
| Jul 23, 2026 | Bernstein | MAINTAIN | Outperform | 51% |
| Jul 23, 2026 | JP Morgan | MAINTAIN | Overweight | 55% |
| Jul 23, 2026 | BMO Capital | MAINTAIN | Outperform | 53% |
Monthly consensus history
| Period | Str. Buy | Buy | Hold | Sell | Str. Sell | Buy % | Distribution |
|---|---|---|---|---|---|---|---|
| Sep 1, 2026 | 16 | 34 | 3 | 2 | 0 | 91% | |
| Aug 1, 2026 | 16 | 33 | 4 | 2 | 0 | 89% | |
| Jul 1, 2026 | 15 | 33 | 5 | 1 | 0 | 89% | |
| Jun 1, 2026 | 15 | 33 | 5 | 1 | 0 | 89% | |
| May 1, 2026 | 15 | 33 | 5 | 1 | 0 | 89% | |
| Apr 1, 2026 | 15 | 32 | 4 | 1 | 0 | 90% | |
| Mar 1, 2026 | 15 | 32 | 4 | 1 | 0 | 90% | |
| Feb 1, 2026 | 15 | 32 | 4 | 1 | 0 | 90% |
Price targets
Where 46 covering analysts think NOW trades over the next 12 months.
$144.99 +6.8% upside Buy
Current$135.80 Low$72.00 Median$142.50 High$248.00 46 analysts
$72.00$248.00
Analyst rating Strong Buy· 1.4/5 as of Oct 2, 2026
Social media sentiment mood -33.3%
Retail-investor mood aggregated across social media. 0° = very bearish, 100° = very bullish.
46°
Neutral
BearishNeutralBullish
Recent posts
Caught a falling knife four times with a spreadsheet
▲ 1 · 💬 0· ⚡ 0.5
$NOW bag holders (me) watching memory chuds sputter while SaaS finally non-stop boners
▲ 1 · 💬 0· ⚡ 0.5
Thoughts on ServiceNow ($NOW) & Autodesk ($ADSK) at current levels?
▲ 1 · 💬 1· ⚡ 0.5
NVIDIA / Service Now
▲ 1 · 💬 0· ⚡ 0.5
All in $NOW a few weeks ago.
▲ 1 · 💬 5· ⚡ 0.5
Reports & filings
AI-scored summaries of recent SEC filings and press releases, with sentiment and impact.
9 SEC filing reports analyzed · 3 bullish, 0 bearish, 1 mixed, 5 neutral · avg impact 4.1/10.
BULLISHANALYST-UPGRADE2/10
Guggenheim upgrades NOW to Buy — PT $125 (+25.9%)
Jul 1, 2026
NEUTRALCLUSTER2/10
Two senior executives and a director sold small amounts of ServiceNow stock totaling ~$1.75M, repres
Sep 1, 2026
MIXEDINST-CLUSTER4/10
ServiceNow saw a mixed institutional cluster in Q2 2026, with 6 buyers (net +$395.9M) and 3 sellers
Jul 24, 2026
NEUTRALCLUSTER3/10
ServiceNow insiders sold $1.72M in stock over 7 days, with director Anita Sands' $1.48M sale dominat
May 26, 2026
Upcoming & catalyst events
Scheduled dates plus disclosed catalysts — earnings, dividends, enforcement, FDA and clinical-trial events. Colored dot = impact.
Sep 17, 2026
short_volume
Short Volume: NOW — 57.9% short (2.2M / 3.8M)
Short: 2,181,525 | Exempt: 8,424 | TRF Vol: 3,767,786 | Short Ratio: 57.9% | Off-exchange volume (dark pool + OTC)
Sep 16, 2026
short_volume
Short Volume: NOW — 58.5% short (2.3M / 3.9M)
Short: 2,272,559 | Exempt: 12,184 | TRF Vol: 3,882,740 | Short Ratio: 58.5% | Off-exchange volume (dark pool + OTC)
Sep 15, 2026
short_volume
Short Volume: NOW — 59.0% short (3.8M / 6.5M)
Short: 3,848,499 | Exempt: 8,398 | TRF Vol: 6,518,571 | Short Ratio: 59.0% | Off-exchange volume (dark pool + OTC)
Sep 9, 2026
ftd
FTD: NOW — 11,379 shares ($1.5M) failed to deliver
Settlement: 20260909, Price: $134.21, FTD Value: $1,527,175.59, SERVICENOW INC COM
Sep 8, 2026
short_volume
Short Volume: NOW — 56.5% short (3.5M / 6.1M)
Short: 3,450,251 | Exempt: 9,728 | TRF Vol: 6,104,032 | Short Ratio: 56.5% | Off-exchange volume (dark pool + OTC)
Earnings estimates
Forecast earnings per share and revenue by period — and whether estimates are rising.
| Period | EPS Est. | Range | Growth | 30d Rev | Up/Dn | Revenue | # |
|---|---|---|---|---|---|---|---|
| Current Q | $1.03 | $0.91–$1.17 | 6.4% | +0.0% | 3↑ 35↓ | $4.1B | 39 |
| Next Q | $1.17 | $1.03–$1.32 | 27.2% | +0.0% | 9↑ 26↓ | $4.4B | 38 |
| Current FY | $4.07 | $3.84–$4.36 | 15.9% | +0.0% | 9↑ 29↓ | $16.2B | 44 |
| Next FY | $5.01 | $4.35–$5.57 | 23.1% | +0.0% | 17↑ 19↓ | $19.3B | 44 |
Current-quarter EPS estimate — revision history
| When | EPS estimate | Change vs now |
|---|---|---|
| Current | $1.026 | — |
| 7d ago | $1.026 | — |
| 30d ago | $1.026 | — |
| 60d ago | $1.026 | — |
| 90d ago | $1.091 | -0.066 |
Institutional ownership
Which big funds own NOW (from quarterly 13F filings) and who is adding or trimming.
50 institutional holders with $60.4B total value (608,197,097 shares) as of 2026-Q2. Top holders: BlackRock,, VANGUARD, STATE. Net buying activity: 38 institutions added/increased vs 12 reduced.
Top holders — 2026-Q2
| Fund | Shares | Value | % Tracked | Last move |
|---|---|---|---|---|
| BlackRock, Inc. | 96,057,763 | $9.5B | 15.8% | — |
| VANGUARD CAPITAL MANAGEMENT LLC | 67,351,838 | $6.7B | 11.1% | — |
| STATE STREET CORP | 49,038,218 | $4.9B | 8.1% | — |
| MORGAN STANLEY | 26,630,984 | $2.6B | 4.4% | — |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 25,184,743 | $2.5B | 4.1% | — |
| GEODE CAPITAL MANAGEMENT, LLC | 24,274,498 | $2.4B | 4.0% | — |
| UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | 16,638,071 | $1.7B | 2.7% | — |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 16,448,200 | $1.6B | 2.7% | DOUBLED +101.9% |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | 14,661,900 | $1.5B | 2.4% | DOUBLED +101.9% |
| JPMORGAN CHASE & CO | 13,949,279 | $1.4B | 2.3% | TRIM -55.0% |
Recent position changes
| Fund | Action | Prev | Current | Change | Value |
|---|---|---|---|---|---|
| JPMORGAN CHASE & CO | TRIM | 30,996,941 | 13,949,279 | -55.0% | $1.4B |
| NORGES BANK | NEW | — | 12,458,091 | — | $1.2B |
| GOLDMAN SACHS GROUP INC | ADD | 7,718,099 | 10,957,837 | +42.0% | $1.1B |
| AMERIPRISE FINANCIAL INC | ADD | 5,454,649 | 6,975,128 | +27.9% | $697.2M |
| NATIONAL BANK OF CANADA /FI/ | DOUBLED | 2,366,262 | 6,234,306 | +163.5% | $618.9M |
| Swedbank AB | ADD | 3,051,476 | 6,061,895 | +98.7% | $601.8M |
| POLEN CAPITAL MANAGEMENT LLC | TRIM | 7,269,453 | 5,370,172 | -26.1% | $533.2M |
| SUSQUEHANNA INTERNATIONAL GROUP, LLP | DOUBLED | 2,337,142 | 4,718,625 | +101.9% | $468.5M |
| CITADEL ADVISORS LLC | ADD | 2,636,657 | 4,298,939 | +63.0% | $426.8M |
| Employees Provident Fund Board | ADD | 2,705,845 | 4,172,044 | +54.2% | $414.2M |
Insider activity
Buying and selling by company executives and directors (SEC Form 4).
8 insiders, 50 transactions. Net -$1.9M — $0.00 bought, $1.9M sold.
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Aug 31, 2026 | Fipps Paul | President, Global Customer Ops | SELL | 2,034 | $147.87 | $300.8K |
| Aug 28, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | SELL | 7,847 | $138.00 | $1.1M |
| Aug 27, 2026 | Chamberlain Paul Edward | Director | SELL | 2,700 | $135.50 | $365.9K |
| Aug 17, 2026 | Fontaine Danielle | Principal Accounting Officer | EXERCISE | 485 | — | — |
| Aug 17, 2026 | Fipps Paul | President, Global Customer Ops | TAX W/H | 136 | $117.70 | $16.0K |
| Aug 17, 2026 | McDermott William R | Chairman & CEO | EXERCISE | 4,160 | — | — |
| Aug 17, 2026 | Canney Jacqueline P | Chief People & AI Enblmt. Off. | TAX W/H | 496 | $117.70 | $58.4K |
| Aug 17, 2026 | Fipps Paul | President, Global Customer Ops | EXERCISE | 300 | — | — |
| Aug 17, 2026 | Mastantuono Gina | President and CFO | TAX W/H | 858 | $117.70 | $101.0K |
| Aug 17, 2026 | McDermott William R | Chairman & CEO | TAX W/H | 2,236 | $117.70 | $263.2K |
Congressional trades
NOW trades disclosed by members of Congress, with disclosure delay.
12 members · 13 buys / 6 sells
| Date | Member | Party | Chamber | Type | Amount | Asset | Disclosed |
|---|---|---|---|---|---|---|---|
| Aug 14, 2026 | Tony Wied | R | HOUSE | BUY | $15,001 - $50,000 | ServiceNow Inc | Sep 7, 2026(25d) |
| Aug 10, 2026 | Ro Khanna | D | HOUSE | SELL | $1,001 - $15,000 | ServiceNow Inc | Sep 7, 2026(29d) |
| Jul 7, 2026 | Ro Khanna | D | HOUSE | BUY | $15,001 - $50,000 | ServiceNow Inc | Aug 12, 2026(37d) |
| Jun 9, 2026 | Tony Wied | R | HOUSE | BUY | $15,001 - $50,000 | ServiceNow Inc | Aug 10, 2026(63d) |
| Jun 2, 2026 | Ro Khanna | D | HOUSE | BUY | $1,001 - $15,000 | ServiceNow Inc | Jul 8, 2026(37d) |
| Apr 24, 2026 | Josh Gottheimer | D | HOUSE | SELL | $1,001 - $15,000 | ServiceNow Inc | May 20, 2026(27d) |
| Apr 13, 2026 | Ro Khanna | D | HOUSE | BUY | $1,001 - $15,000 | ServiceNow Inc | May 13, 2026(31d) |
| Mar 27, 2026 | Alan Armstrong | R | SENATE | SELL | $15,001 - $50,000 | ServiceNow Inc | Jul 22, 2026(117d) |
| Mar 6, 2026 | Josh Gottheimer | D | HOUSE | BUY | $1,001 - $15,000 | ServiceNow Inc | Apr 9, 2026(35d) |
| Mar 4, 2026 | Michael McCaul | R | HOUSE | BUY | $1,001 - $15,000 | ServiceNow Inc | Apr 10, 2026(38d) |
Short interest & halts
FINRA semi-monthly short positions, Reg SHO threshold status, and recent trading halts for NOW.
Shares short
28,766,356
Settlement Sep 15, 2026
Change vs prior
-5.1%
Semi-monthly cycle
Days to cover
2.0
At avg daily volume
Of shares outstanding
≈2.8%
Estimate — not % of float
All NOW filing & press-release reports (9)
- Guggenheim upgrades NOW to Buy — PT $125 (+25.9%)Jul 1, 2026
- CLUSTER reportSep 1, 2026
- INST-CLUSTER reportJul 24, 2026
- CLUSTER reportMay 26, 2026
- CLUSTER reportMay 19, 2026
- 8-K reportMay 15, 2026
- DEFA14A reportMay 11, 2026
- 8-K reportApr 22, 2026
- CLUSTER reportMar 2, 2026