Market Cap
$12.4B
HAS
HASBRO, INC.
$89.54 ▼ -0.49%
Prev close $89.98Market cap$12.4B
ConsensusStrong Buy
12-mo target$109.50 (+22.3%)
▲ Bullish
Analyst conviction 8/10
Insider Selling Cluster (2 insiders)High Impact Filing (7/10)33 New Institutional Positions17 Institutional ExitsCongressional Activity (1) Consumer & Retail
Snapshot
The big-picture read on HAS right now — valuation, ownership and activity at a glance.
Cap Size
Large Cap
Analyst Consensus
Strong Buy (80%)
Inst. Holders
50 funds
Inst. Value
$9.3B
Inst. Activity
33 buys / 17 sells
Insider Activity
$0.00 buy / $6.9M sell
Insider Net $
-$6.9M
Social Sentiment
71° Bullish
SEC Reports
8
Congressional
1 trades
Price chart 30d -3.7%
Daily candles (open–high–low–close) with volume. Green = up day, red = down day.
No data for this timeframe.
Vol
Recent activity
The latest filings, insider trades, analyst actions, press and options flow — newest first.
Oct 1, 2026 short_volume
Short Volume: HAS — 74.0% short (0.9M / 1.2M)
Short: 908,232 | Exempt: 0 | TRF Vol: 1,226,944 | Short Ratio: 74.0% | Off-exchange volume (dark poo
Sep 30, 2026 Insider
Stoddart Richard S was granted 136 shares
Director @ $87.68 ($11.9K)
Sep 30, 2026 Insider
Bowser Douglas S was granted 398 shares
Director @ $87.68 ($34.9K)
Sep 30, 2026 Insider
Aug 14, 2026 SEC Gersh Lisa was granted 744 shares
Director @ $87.68 ($65.2K)
Hasbro's CFO and a director sold a combined $960K in shares over a one-week window, with the CFO's $777K sale representi
CLUSTER — Impact 3/10
Three Hasbro insiders, including the CFO and two presidents, sold a total of ~$2.0M in open-market shares over a 4-day w
CLUSTER — Impact 3/10
Three Hasbro insiders, including the CFO and two division presidents, sold a total of $2.27M in open-market shares withi
CLUSTER — Impact 4/10
Jul 24, 2026 Congress
John Fetterman sell
$1,001 - $15,000 — Senate
Analyst ratings buy % -4.8%
How Wall Street rates the stock today, and the latest firm-by-firm actions.
80% rate it Buy or better · 20 analysts
Recent analyst actions
| Date | Firm | Action | Rating | Firm rating |
|---|---|---|---|---|
| Aug 20, 2026 | Wells Fargo | MAINTAIN | Equal-Weight | 54% |
| Jul 23, 2026 | Argus Research | MAINTAIN | Buy | 54% |
| Jul 22, 2026 | JP Morgan | MAINTAIN | Overweight | 55% |
| Jul 22, 2026 | DA Davidson | MAINTAIN | Neutral | 53% |
| Jul 16, 2026 | Jefferies | MAINTAIN | Buy | 53% |
| Jul 16, 2026 | B of A Securities | MAINTAIN | Buy | 54% |
| Jul 15, 2026 | BNP Paribas | MAINTAIN | Outperform | — |
| Jul 14, 2026 | Roth Capital | MAINTAIN | Buy | 56% |
| Jul 10, 2026 | Citigroup | MAINTAIN | Buy | 55% |
| Jun 9, 2026 | Wells Fargo | MAINTAIN | Equal-Weight | 54% |
Monthly consensus history
| Period | Str. Buy | Buy | Hold | Sell | Str. Sell | Buy % | Distribution |
|---|---|---|---|---|---|---|---|
| Sep 1, 2026 | 8 | 8 | 4 | 0 | 0 | 80% | |
| Aug 1, 2026 | 8 | 8 | 4 | 0 | 0 | 80% | |
| Jul 1, 2026 | 8 | 8 | 4 | 0 | 0 | 80% | |
| Jun 1, 2026 | 8 | 9 | 4 | 0 | 0 | 81% | |
| May 1, 2026 | 7 | 10 | 4 | 0 | 0 | 81% | |
| Apr 1, 2026 | 7 | 10 | 4 | 0 | 0 | 81% | |
| Mar 1, 2026 | 7 | 10 | 3 | 0 | 0 | 85% | |
| Feb 1, 2026 | 8 | 8 | 3 | 0 | 0 | 84% |
Price targets
Where 14 covering analysts think HAS trades over the next 12 months.
$109.50 +22.3% upside Strong Buy
Current$89.54 Low$90.00 Median$110.50 High$120.00 14 analysts
$90.00$120.00
Analyst rating Strong Buy· 1.5/5 as of Oct 2, 2026
Social media sentiment mood +0.0%
Retail-investor mood aggregated across social media. 0° = very bearish, 100° = very bullish.
71°
Bullish
BearishNeutralBullish
Recent posts
"Universe Beyond... Assemble", a followup to Magic the Gathering parent $HAS earnings thesis
▲ 1 · 💬 4· ⚡ 0.5
Magic the Gathering ($HAS) ER pre-market Tuesday, UB product strength and 2027 revealed sets show a WotC focused on growth and big names
▲ 1 · 💬 8· ⚡ 0.5
Magic the Gathering owner Hasbro $HAS earnings release Thursday. Expecting collabs larger than Final Fantasy and strong growth
▲ 1 · 💬 1· ⚡ 0.5
Reports & filings
AI-scored summaries of recent SEC filings and press releases, with sentiment and impact.
8 SEC filing reports analyzed · 2 bullish, 0 bearish, 0 mixed, 6 neutral · avg impact 3.9/10.
NEUTRALCLUSTER3/10
Hasbro's CFO and a director sold a combined $960K in shares over a one-week window, with the CFO's $
Aug 14, 2026
NEUTRALCLUSTER3/10
Three Hasbro insiders, including the CFO and two presidents, sold a total of ~$2.0M in open-market s
Aug 1, 2026
NEUTRALCLUSTER4/10
Three Hasbro insiders, including the CFO and two division presidents, sold a total of $2.27M in open
Jul 31, 2026
NEUTRALCLUSTER2/10
Two Hasbro insiders (President and CFO) sold a combined ~$1.97M in shares on the same day, following
Jul 29, 2026
Upcoming & catalyst events
Scheduled dates plus disclosed catalysts — earnings, dividends, enforcement, FDA and clinical-trial events. Colored dot = impact.
Oct 1, 2026
short_volume
Short Volume: HAS — 74.0% short (0.9M / 1.2M)
Short: 908,232 | Exempt: 0 | TRF Vol: 1,226,944 | Short Ratio: 74.0% | Off-exchange volume (dark pool + OTC)
Sep 29, 2026
short_volume
Short Volume: HAS — 69.4% short (0.5M / 0.7M)
Short: 493,333 | Exempt: 274 | TRF Vol: 711,016 | Short Ratio: 69.4% | Off-exchange volume (dark pool + OTC)
Sep 28, 2026
short_volume
Short Volume: HAS — 69.1% short (0.5M / 0.7M)
Short: 513,660 | Exempt: 917 | TRF Vol: 743,828 | Short Ratio: 69.1% | Off-exchange volume (dark pool + OTC)
Sep 24, 2026
short_volume
Short Volume: HAS — 77.2% short (0.4M / 0.6M)
Short: 427,438 | Exempt: 0 | TRF Vol: 553,441 | Short Ratio: 77.2% | Off-exchange volume (dark pool + OTC)
Sep 23, 2026
short_volume
Short Volume: HAS — 65.4% short (0.5M / 0.7M)
Short: 481,209 | Exempt: 3,871 | TRF Vol: 735,805 | Short Ratio: 65.4% | Off-exchange volume (dark pool + OTC)
Earnings estimates
Forecast earnings per share and revenue by period — and whether estimates are rising.
| Period | EPS Est. | Range | Growth | 30d Rev | Up/Dn | Revenue | # |
|---|---|---|---|---|---|---|---|
| Current Q | $1.86 | $1.78–$1.97 | 10.6% | -0.6% | 0↑ 1↓ | $1.5B | 12 |
| Next Q | $1.55 | $1.35–$1.66 | 2.5% | -0.1% | 9↑ 1↓ | $1.4B | 11 |
| Current FY | $6.16 | $6.03–$6.28 | 11.1% | -0.2% | 0↑ 1↓ | $5.1B | 14 |
| Next FY | $6.51 | $5.98–$6.83 | 5.8% | -0.2% | 11↑ 2↓ | $5.4B | 15 |
Current-quarter EPS estimate — revision history
| When | EPS estimate | Change vs now |
|---|---|---|
| Current | $1.859 | — |
| 7d ago | $1.864 | -0.005 |
| 30d ago | $1.869 | -0.011 |
| 60d ago | $1.847 | +0.011 |
| 90d ago | $1.932 | -0.073 |
Institutional ownership
Which big funds own HAS (from quarterly 13F filings) and who is adding or trimming.
50 institutional holders with $9.3B total value (112,083,220 shares) as of 2026-Q2. Top holders: Erste, BlackRock,, VANGUARD. Net buying activity: 33 institutions added/increased vs 17 reduced.
Top holders — 2026-Q2
| Fund | Shares | Value | % Tracked | Last move |
|---|---|---|---|---|
| Erste Asset Management GmbH | 0 | $0.00 | 0.0% | — |
| BlackRock, Inc. | 26,694,382 | $2.2B | 23.8% | — |
| VANGUARD CAPITAL MANAGEMENT LLC | 9,009,485 | $744.1M | 8.0% | — |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 7,099,187 | $586.3M | 6.3% | — |
| STATE STREET CORP | 5,966,254 | $492.8M | 5.3% | — |
| GEODE CAPITAL MANAGEMENT, LLC | 4,180,542 | $344.7M | 3.7% | — |
| MORGAN STANLEY | 3,757,982 | $310.4M | 3.3% | — |
| GOLDMAN SACHS GROUP INC | 3,537,179 | $292.1M | 3.1% | — |
| BANK OF AMERICA CORP /DE/ | 3,502,335 | $289.3M | 3.1% | — |
| VIKING GLOBAL INVESTORS LP | 3,107,195 | $256.6M | 2.8% | — |
Recent position changes
| Fund | Action | Prev | Current | Change | Value |
|---|---|---|---|---|---|
| UBS Group AG | DOUBLED | 760,323 | 2,827,887 | +271.9% | $233.6M |
| Point72 Asset Management, L.P. | DOUBLED | 896,974 | 2,113,602 | +135.6% | $174.6M |
| CITADEL ADVISORS LLC | ADD | 1,217,725 | 2,008,851 | +65.0% | $165.9M |
| NORGES BANK | NEW | — | 1,820,643 | — | $150.4M |
| ROYAL BANK OF CANADA | DOUBLED | 402,365 | 1,168,245 | +190.3% | $96.5M |
| Amundi | TRIM | 1,699,565 | 1,111,762 | -34.6% | $91.8M |
| BALYASNY ASSET MANAGEMENT L.P. | DOUBLED | 264,477 | 1,060,267 | +300.9% | $87.6M |
| BARCLAYS PLC | ADD | 817,746 | 1,032,726 | +26.3% | $85.3M |
| Qube Research & Technologies Ltd | ADD | 701,691 | 931,880 | +32.8% | $77.0M |
| HSBC HOLDINGS PLC | DOUBLED | 390,582 | 798,597 | +104.5% | $66.1M |
Insider activity
Buying and selling by company executives and directors (SEC Form 4).
17 insiders, 50 transactions. Net -$6.9M — $0.00 bought, $6.9M sold.
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Sep 30, 2026 | Stoddart Richard S | Director | AWARD | 136 | $87.68 | $11.9K |
| Sep 30, 2026 | Bowser Douglas S | Director | AWARD | 398 | $87.68 | $34.9K |
| Sep 30, 2026 | Gersh Lisa | Director | AWARD | 744 | $87.68 | $65.2K |
| Aug 31, 2026 | Barbacovi Holly | Chief People Officer | SELL | 5,057 | $94.20 | $476.4K |
| Aug 26, 2026 | Hamren Elizabeth | Director | GIFT | 1,500 | — | — |
| Aug 19, 2026 | Hight John | President, WOTC | SELL | 11,593 | $94.63 | $1.1M |
| Aug 17, 2026 | Hight John | President, WOTC | SELL | 11,229 | $96.29 | $1.1M |
| Aug 15, 2026 | Barbacovi Holly | Chief People Officer | TAX W/H | 538 | $97.15 | $52.3K |
| Aug 15, 2026 | Barbacovi Holly | Chief People Officer | TAX W/H | 6,891 | $97.15 | $669.5K |
| Aug 15, 2026 | Barbacovi Holly | Chief People Officer | AWARD | 1,187 | $97.15 | $115.3K |
Congressional trades
HAS trades disclosed by members of Congress, with disclosure delay.
1 members · 0 buys / 1 sells
| Date | Member | Party | Chamber | Type | Amount | Asset | Disclosed |
|---|---|---|---|---|---|---|---|
| Jul 24, 2026 | John Fetterman | D | SENATE | SELL | $1,001 - $15,000 | Hasbro Inc | Aug 10, 2026(18d) |
Short interest & halts
FINRA semi-monthly short positions, Reg SHO threshold status, and recent trading halts for HAS.
Shares short
7,252,370
Settlement Sep 15, 2026
Change vs prior
+0.8%
Semi-monthly cycle
Days to cover
5.4
At avg daily volume
Of shares outstanding
≈5.1%
Estimate — not % of float
All HAS filing & press-release reports (8)
- CLUSTER reportAug 14, 2026
- CLUSTER reportAug 1, 2026
- CLUSTER reportJul 31, 2026
- CLUSTER reportJul 29, 2026
- 8-K reportJul 27, 2026
- 8-K reportJul 21, 2026
- 8-K reportApr 23, 2026
- DEFA14A reportApr 17, 2026