Market Cap
$5.3B
RUSHA
RUSH ENTERPRISES INC \TX\
$47.18 ▲ +2.14%
Prev close $46.19Market cap$5.3B
ConsensusStrong Buy
12-mo target$59.67 (+26.5%)
▲ Bullish
Analyst conviction 8/10
Insider Selling Cluster (4 insiders)27 New Institutional Positions15 Institutional Exits Consumer & Retail
Snapshot
The big-picture read on RUSHA right now — valuation, ownership and activity at a glance.
Cap Size
Mid Cap
Analyst Consensus
Strong Buy (83%)
Inst. Holders
50 funds
Inst. Value
$3.9B
Inst. Activity
27 buys / 15 sells
Insider Activity
$0.00 buy / $9.7M sell
Insider Net $
-$9.7M
SEC Reports
9
Price chart 30d -5.8%
Daily candles (open–high–low–close) with volume. Green = up day, red = down day.
No data for this timeframe.
Vol
Recent activity
The latest filings, insider trades, analyst actions, press and options flow — newest first.
Oct 2, 2026 earnings
Rush Enterprises, Inc. Conference Call Advisory for Third Quarter 2026 Earnings Call
RUSH ENTERPRISES, INC. CONFERENCE CALL ADVISORY FOR THIRD QUARTER 2026 EARNINGS CALL
Aug 12, 2026 Insider
Aug 6, 2026 SEC Mendoza Elaine gifted 750 shares
Director
Three insiders at Rush Enterprises (CEO, CFO, Director, SVP) sold a combined $8.17M in open-market shares over three day
CLUSTER — Impact 4/10
Rush Enterprises CEO Rusty Rush and SVP Goldstone executed a cluster of open-market sales totaling ~$8.6M over three day
CLUSTER — Impact 4/10
Aug 3, 2026 Insider
McRoberts Michael sold 6,500 shares
Director @ $81.44 ($529.3K)
Aug 3, 2026 Insider
Jul 28, 2026 SEC McRoberts Michael acquired via exercise 6,500 shares
Director @ $15.06 ($97.9K)
Rush Enterprises reported Q2 2026 EPS of $0.91, beating consensus of $0.85 by 7.1%, on revenue of $1.900B (in-line with
8-K — Impact 6/10
Jun 30, 2026 Inst.
AMERICAN CENTURY COMPANIES INC — ADD
3,010,503 shares ($219.7M)
Analyst ratings buy % -7.8%
How Wall Street rates the stock today, and the latest firm-by-firm actions.
83% rate it Buy or better · 12 analysts
Recent analyst actions
| Date | Firm | Action | Rating | Firm rating |
|---|---|---|---|---|
| Aug 25, 2026 | UBS | MAINTAIN | Neutral | 55% |
| Jul 30, 2026 | Stephens & Co. | MAINTAIN | Overweight | 54% |
| May 19, 2026 | Stephens & Co. | REITERATE | Overweight | 54% |
| Apr 30, 2026 | Stephens & Co. | MAINTAIN | Overweight | 54% |
| Apr 29, 2026 | UBS | MAINTAIN | Neutral | 55% |
| Apr 27, 2026 | Wolfe Research | INITIATE | Outperform | 52% |
Monthly consensus history
| Period | Str. Buy | Buy | Hold | Sell | Str. Sell | Buy % | Distribution |
|---|---|---|---|---|---|---|---|
| Sep 1, 2026 | 6 | 4 | 2 | 0 | 0 | 83% | |
| Aug 1, 2026 | 6 | 4 | 2 | 0 | 0 | 83% | |
| Jul 1, 2026 | 6 | 4 | 2 | 0 | 0 | 83% | |
| Jun 1, 2026 | 6 | 4 | 2 | 0 | 0 | 83% | |
| May 1, 2026 | 6 | 4 | 2 | 0 | 0 | 83% | |
| Apr 1, 2026 | 5 | 4 | 2 | 0 | 0 | 82% | |
| Mar 1, 2026 | 5 | 4 | 2 | 0 | 0 | 82% | |
| Feb 1, 2026 | 5 | 4 | 2 | 0 | 0 | 82% |
Price targets
Where 4 covering analysts think RUSHA trades over the next 12 months.
$59.67 +26.5% upside Strong Buy
Current$47.18 Low$55.00 Median$60.17 High$63.33 4 analysts
$55.00$63.33
Analyst rating Strong Buy· 1.5/5 as of Oct 2, 2026
Reports & filings
AI-scored summaries of recent SEC filings and press releases, with sentiment and impact.
9 SEC filing reports analyzed · 0 bullish, 1 bearish, 3 mixed, 5 neutral · avg impact 4.2/10.
NEUTRALCLUSTER4/10
Three insiders at Rush Enterprises (CEO, CFO, Director, SVP) sold a combined $8.17M in open-market s
Aug 6, 2026
NEUTRALCLUSTER4/10
Rush Enterprises CEO Rusty Rush and SVP Goldstone executed a cluster of open-market sales totaling ~
Aug 3, 2026
MIXED8-K6/10
Rush Enterprises reported Q2 2026 EPS of $0.91, beating consensus of $0.85 by 7.1%, on revenue of $1
Jul 28, 2026
MIXEDPRESS-RELEASE5/10
Rush Enterprises reported Q2 2026 EPS of $0.91, beating the $0.88 consensus by 3.4%, but revenue dec
Jul 28, 2026
Upcoming & catalyst events
Scheduled dates plus disclosed catalysts — earnings, dividends, enforcement, FDA and clinical-trial events. Colored dot = impact.
Oct 2, 2026
earnings
Rush Enterprises, Inc. Conference Call Advisory for Third Quarter 2026 Earnings Call
RUSH ENTERPRISES, INC. CONFERENCE CALL ADVISORY FOR THIRD QUARTER 2026 EARNINGS CALL
Sep 15, 2026
short_interest_report
Short Interest: RUSHA up 45% to 6.5M shares
Settlement 2026-09-15 | Days to cover: 10.74 | ≈5.57% of shares outstanding (est.)
Sep 8, 2026
ftd
FTD: RUSHA — 12,625 shares ($0.6M) failed to deliver
Settlement: 20260908, Price: $50.95, FTD Value: $643,243.75, RUSH ENTERPRISES INC CL-A
Sep 1, 2026
ftd
FTD: RUSHA — 11,388 shares ($0.9M) failed to deliver
Settlement: 20260901, Price: $76.83, FTD Value: $874,940.04, RUSH ENTERPRISES INC CL-A
Jul 28, 2026
earnings
Rush Enterprises, Inc. Reports Second Quarter 2026 Results, Announces Three-For-Two Stock Split and $0.14 Per Share Dividend (Post-Stock Split)
RUSH ENTERPRISES, INC. REPORTS SECOND QUARTER 2026 RESULTS, ANNOUNCES THREE-FOR-TWO STOCK SPLIT AND $0.14 PER SHARE DIVIDEND (POST-STOCK SPLIT)
Earnings estimates
Forecast earnings per share and revenue by period — and whether estimates are rising.
| Period | EPS Est. | Range | Growth | 30d Rev | Up/Dn | Revenue | # |
|---|---|---|---|---|---|---|---|
| Current Q | $0.66 | $0.64–$0.68 | 19.6% | -0.2% | — | $2.0B | 4 |
| Next Q | $0.69 | $0.67–$0.72 | 27.0% | -4.8% | — | $2.1B | 3 |
| Current FY | $2.47 | $2.43–$2.50 | 13.1% | -0.9% | 0↑ 1↓ | $7.7B | 4 |
| Next FY | $3.06 | $2.70–$3.50 | 24.0% | -0.1% | 1↑ 1↓ | $8.6B | 4 |
Current-quarter EPS estimate — revision history
| When | EPS estimate | Change vs now |
|---|---|---|
| Current | $0.662 | — |
| 7d ago | $0.662 | — |
| 30d ago | $0.663 | -0.001 |
| 60d ago | $0.673 | -0.011 |
| 90d ago | $0.677 | -0.015 |
Institutional ownership
Which big funds own RUSHA (from quarterly 13F filings) and who is adding or trimming.
50 institutional holders with $3.9B total value (53,011,350 shares) as of 2026-Q2. Top holders: Erste, BlackRock,, FMR. Net buying activity: 27 institutions added/increased vs 15 reduced.
Top holders — 2026-Q2
| Fund | Shares | Value | % Tracked | Last move |
|---|---|---|---|---|
| Erste Asset Management GmbH | 0 | $0.00 | 0.0% | — |
| BlackRock, Inc. | 10,283,041 | $750.5M | 19.4% | — |
| FMR LLC | 7,667,295 | $559.6M | 14.5% | — |
| VANGUARD PORTFOLIO MANAGEMENT LLC | 3,587,355 | $261.8M | 6.8% | — |
| DIMENSIONAL FUND ADVISORS LP | 3,278,453 | $239.3M | 6.2% | — |
| AMERICAN CENTURY COMPANIES INC | 3,010,503 | $219.7M | 5.7% | ADD +36.4% |
| VANGUARD CAPITAL MANAGEMENT LLC | 2,512,680 | $183.4M | 4.7% | — |
| STATE STREET CORP | 2,430,986 | $177.4M | 4.6% | — |
| WELLINGTON MANAGEMENT GROUP LLP | 2,012,245 | $146.9M | 3.8% | TRIM -31.1% |
| GEODE CAPITAL MANAGEMENT, LLC | 1,734,898 | $126.7M | 3.3% | — |
Recent position changes
| Fund | Action | Prev | Current | Change | Value |
|---|---|---|---|---|---|
| AMERICAN CENTURY COMPANIES INC | ADD | 2,206,473 | 3,010,503 | +36.4% | $219.7M |
| JENNISON ASSOCIATES LLC | ADD | 1,121,450 | 1,699,609 | +51.6% | $124.0M |
| VICTORY CAPITAL MANAGEMENT INC | DOUBLED | 106,874 | 883,808 | +727.0% | $64.5M |
| WESTWOOD HOLDINGS GROUP INC | NEW | — | 831,726 | — | $60.7M |
| MASSACHUSETTS FINANCIAL SERVICES CO /MA/ | NEW | — | 313,169 | — | $22.9M |
| Qube Research & Technologies Ltd | DOUBLED | 123,929 | 281,496 | +127.1% | $20.5M |
| SEI INVESTMENTS CO | DOUBLED | 92,419 | 246,295 | +166.5% | $18.0M |
| Neuberger Berman Group LLC | ADD | 106,064 | 154,647 | +45.8% | $11.3M |
| O'SHAUGHNESSY ASSET MANAGEMENT, LLC | ADD | 100,031 | 145,777 | +45.7% | $10.6M |
| Creative Planning | ADD | 77,464 | 133,930 | +72.9% | $9.8M |
Insider activity
Buying and selling by company executives and directors (SEC Form 4).
13 insiders, 50 transactions. Net -$9.7M — $0.00 bought, $9.7M sold.
| Date | Insider | Title | Type | Shares | Price | Value |
|---|---|---|---|---|---|---|
| Aug 12, 2026 | Mendoza Elaine | Director | GIFT | 750 | — | — |
| Aug 3, 2026 | McRoberts Michael | Director | SELL | 6,500 | $81.44 | $529.3K |
| Aug 3, 2026 | McRoberts Michael | Director | EXERCISE | 6,500 | $15.06 | $97.9K |
| Aug 3, 2026 | Goldstone Michael L | SVP, GC and Corp. Sec. | SELL | 2,100 | $81.30 | $170.7K |
| Aug 3, 2026 | Goldstone Michael L | SVP, GC and Corp. Sec. | EXERCISE | 2,100 | $15.06 | $31.6K |
| Aug 3, 2026 | RUSH WILLIAM M RUSTY | CEO, President and COB | EXERCISE | 71,574 | $15.06 | $1.1M |
| Aug 3, 2026 | RUSH WILLIAM M RUSTY | CEO, President and COB | SELL | 71,574 | $81.05 | $5.8M |
| Jul 31, 2026 | Keller Steven L | CFO & Treasurer | SELL | 20,678 | $80.73 | $1.7M |
| Jul 31, 2026 | Keller Steven L | CFO & Treasurer | EXERCISE | 20,678 | $15.06 | $311.4K |
| Jul 31, 2026 | RUSH WILLIAM M RUSTY | CEO, President and COB | SELL | 7,176 | $80.76 | $579.5K |
Short interest & halts
FINRA semi-monthly short positions, Reg SHO threshold status, and recent trading halts for RUSHA.
Shares short
6,504,652
Settlement Sep 15, 2026
Change vs prior
+45.1%
Semi-monthly cycle
Days to cover
10.7
At avg daily volume
Of shares outstanding
≈5.6%
Estimate — not % of float
All RUSHA filing & press-release reports (9)
- CLUSTER reportAug 6, 2026
- CLUSTER reportAug 3, 2026
- 8-K reportJul 28, 2026
- PRESS-RELEASE reportJul 28, 2026
- 8-K reportJul 3, 2026
- PRESS-RELEASE reportJul 2, 2026
- PRESS-RELEASE reportApr 28, 2026
- 8-K reportMar 24, 2026
- 8-K reportMar 5, 2026