8-K ·Filed Jul 28, 2026

RUSHA

RUSH ENTERPRISES INC \TX\
MIXED
Impact 6/10
Horizonweeks Processed2mo ago SEC0001437749-26-024701
8-K Item 2.02: Earnings release
Actionable Insight ◆ Mixed

The EPS beat, stock split, dividend increase, and strategic M&A are positive signals, but the YoY revenue decline tempers the outlook. Traders should watch the Q3 conference call for order backlog trends and aftermarket recovery pace, as management expects H2 2026 to be considerably stronger than H1. The stock split may attract retail interest, but the fundamental driver remains the commercial vehicle cycle recovery.

DirectionMixed
Confidencehigh
Horizonweeks
Latest settled — T+20d ⚠ clustered
RUSHA ▼ -5.70% at T+20d
NEUTRAL call ✗ call lost -5.70% · α vs SPY -10.72% · entry $81.62 → $76.97
Next anchor: T+60d in 19d
Latest observation: T+43 -1.68% FF3 residual α
Entry anchored
Jul 28, 03:59 PM ET
via exchange tick
T+1d
-2.07%
call -2.07% · α -3.75%
$79.93
settled 2mo ago
T+5d
+0.22%
call +0.22% · α -5.31%
$81.80
settled 8w ago
T+20d
-5.70%
call -5.70% · α -10.72%
$76.97
settled 5w ago
T+60d
—
call — · α —
—
in 19d

Price Chart

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Executive Summary

Rush Enterprises reported Q2 2026 EPS of $0.91, beating consensus of $0.85 by 7.1%, on revenue of $1.900B (in-line with $1.89B estimate). Revenue declined 1.6% YoY to $1.900B from $1.931B, but net income rose to $72.8M from $72.4M. The company announced a 3-for-2 stock split, a 10.5% dividend increase (post-split), completed two acquisitions, and signed a JV with MCT Companies. Management characterized Q1 as the trough and sees gradual recovery, with order activity improving through the quarter. The revenue decline prevents a bullish rating, but the EPS beat, capital return actions, and strategic expansion support a mixed view with notable positive momentum.

Key Financial Metrics

EPS
$0.91
est $0.85 · +7.1%
Revenue
$1.9B
est $1.9B · +0.5% · -1.6% YoY
Rating
beat
Free Cash Flow
$348.7M
Gross Margin
19.04%

Key Facts

  • Q2 2026 EPS $0.91 vs consensus $0.85 (beat by 7.1%)
  • Revenue $1.900B, down 1.6% YoY from $1.931B
  • Net income $72.8M vs $72.4M YoY, up 0.4%
  • Aftermarket revenue $645.7M, up 1.5% YoY
  • Absorption ratio 130.8% vs 135.5% YoY
  • Board declared 3-for-2 stock split (payable Aug 31, record Aug 11)
  • Post-split dividend $0.14/share, a 10.5% increase from prior $0.19 pre-split
  • Completed acquisition of 5 Peterbilt dealerships in Louisiana and 5 in Ontario
  • Signed JV agreement with MCT Companies for refrigerated transport segment
  • Repurchased $5.5M of stock under $150M authorization; paid $14.8M in dividends

Financial Impact

EPS beat of $0.06 (7.1%) on consensus $0.85; revenue in-line at $1.900B vs $1.89B estimate

epsrevenuedividendshare count

Risk Factors

  • Revenue continued to decline YoY (-1.6%), indicating the freight recession is not fully resolved
  • Medium-duty truck sales fell 12.7% YoY, underperforming the broader market decline of 5.0%
  • Aftermarket absorption ratio declined to 130.8% from 135.5% YoY, suggesting some operating deleverage
  • Forward guidance is qualitative — no hard numbers — leaving uncertainty on recovery pace
  • Used truck demand improvement is encouraging but financing remains a challenge for some customers

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Auto Dealers & Gasoline Stations
Analyst Consensus
83% bullish (12 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001437749-26-024701
Document: 0001437749-26-024701-index-headers.html0001437749-26-024701
Document: 0001437749-26-024701-index.html0001437749-26-024701
Document: 0001437749-26-024701.txt0001437749-26-024701
8-K Data (Synthetic)0001437749-26-024701
9 reports for RUSHA
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for RUSHA — sortable, filterable
TypeNow
Aug 5, 2026
8w ago
Insider Cluster
NEUTRAL ★ 4/10
$81.80 $49.33▼ −39.70%▼ −39.10%$47.18 (−42.32%)
Aug 3, 2026
8w ago
Insider Cluster
NEUTRAL ★ 4/10
$82.76 $48.75▼ −41.09%▼ −39.86%$47.18 (−42.99%)
Jul 28, 2026
9w ago
8-K
MIXED ★ 6/10
$81.62 $76.97▼ −5.70%▼ −10.72%$47.18 (−42.20%)
Jul 28, 2026
9w ago
Press Release
MIXED ★ 5/10
$81.62 $76.97▼ −5.70%▼ −10.72%$47.18 (−42.20%)
Jul 2, 2026
13w ago
Press Release
BEARISH ★ 6/10
$73.16 $79.93▼ −9.25%▼ −9.67%$47.18 (+35.51%)
Jun 30, 2026
13w ago
8-K
NEUTRAL ★ 2/10
$71.97 $81.62▲ +13.41%▲ +15.59%$47.18 (−34.44%)
Apr 28, 2026
22w ago
Press Release
MIXED ★ 5/10
$71.79 $71.01▼ −1.09%▼ −7.14%$47.18 (−34.28%)
Mar 24, 2026
27w ago
8-K
NEUTRAL ★ 3/10
$66.44 $73.74▲ +10.99%▲ +2.09%$47.18 (−28.98%)
Mar 5, 2026
30w ago
8-K
NEUTRAL ★ 3/10
$65.86 $66.74▲ +1.34%▲ +3.39%$47.18 (−28.36%)
Showing 9 of 9

US Market Status

Market Closed — Opens Mon (64h 11m)

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