Six Zillow insiders, including the CEO, COO/CFO, CTO, and other C-suite executives, sold a total of ~$828K in open-market sales over a one-week window. This is a significant cluster of selling by top management, with the CEO alone selling $319K. While the dollar amount is modest relative to the $8.2B market cap (~0.01%), the breadth of C-suite participation and the concentration of sales by the CEO and CFO on the same day is notable and warrants attention, especially given the prior historical report on ZG showed a negative T+20 outcome on a bullish call, suggesting caution on the stock.
Price Chart
Executive Summary
Six Zillow insiders, including the CEO, COO/CFO, CTO, and other C-suite executives, sold a total of ~$828K in open-market sales over a one-week window. This is a significant cluster of selling by top management, with the CEO alone selling $319K. While the dollar amount is modest relative to the $8.2B market cap (~0.01%), the breadth of C-suite participation and the concentration of sales by the CEO and CFO on the same day is notable and warrants attention, especially given the prior historical report on ZG showed a negative T+20 outcome on a bullish call, suggesting caution on the stock.
Key Financial Metrics
Key Facts
- Six insiders sold shares in an 8-day window (Aug 13-20, 2026).
- CEO Jeremy Wacksman sold 9,339 shares for ~$319K on Aug 17.
- COO & CFO Jeremy Hofmann sold 5,661 shares for ~$193K on Aug 17.
- Total open-market sales: ~$828K.
- Two large non-cash grants to Chief Legal Officer Cassandra Knight on Aug 20 (283,405 shares, $0 value) are not economically meaningful.
- Sales represent ~0.01% of Zillow's $8.2B market cap.
Financial Impact
Six insiders sold ~$828K in open-market sales, representing ~0.01% of market cap. CEO and CFO sold on the same day for a combined ~$512K.
Risk Factors
- Insider selling may be for personal liquidity or tax planning, not necessarily a signal of company weakness.
- The dollar amount is small relative to market cap, limiting the signal's strength.
- The stock has a history of negative returns following bullish calls, suggesting potential for further downside.
Market Snapshot
Investment Themes
Documents Analyzed
This report is based on 1 SEC document filed with EDGAR.
| Document | Accession Number |
|---|---|
| CLUSTER Data (Synthetic) | cluster-ZG-1787379080517 |
Track record builds as more directional reports settle.
Filters
| Type | Now | ||||
|---|---|---|---|---|---|
Sep 3, 2026 29d ago | 144 | $35.32 $33.83 | ▼ −4.22% | ▼ −3.01% | $28.09 (−20.46%) |
Aug 24, 2026 5w ago | 8-K | $37.95 $35.79 | ▼ −5.69% | ▼ −6.16% | $28.09 (−25.97%) |
Aug 17, 2026 6w ago | Insider Cluster | $35.28 $37.09 | ▼ −5.13% | ▼ −5.33% | $28.09 (+20.37%) |
Aug 17, 2026 6w ago | Insider Cluster | $35.28 $37.09 | ▲ +5.13% | ▲ +5.33% | $28.09 (−20.37%) |
Mar 5, 2026 30w ago | 8-K | $47.01 $40.81 | ▼ −13.19% | ▼ −10.95% | $28.09 (−40.24%) |
US Market Status
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