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6-K ·Filed Sep 2, 2026

YSG

Yatsen Holding Ltd
BEARISH
Impact 6/10
Horizonweeks Processed1mo ago SEC0001193125-26-379301
Notable filing: 6-K
Actionable Insight ▼ Bearish

The sharp deterioration in profitability and negative Q3 guidance suggest the skincare segment's growth is not translating to bottom-line improvement. Monitor the Q3 earnings call for color cosmetics restructuring details and whether selling & marketing leverage improves. The CFO transition adds execution risk.

DirectionBearish
Confidencehigh
Horizonweeks
Latest settled — T+20d ⚠ clustered
YSG ▲ +9.88% at T+20d
SHORT call ✗ call lost -9.88% · α vs SPY -9.96% · entry $2.53 → $2.78
Next anchor: T+60d in 4w
Latest observation: T+36 +1.52% FF3 residual α
Entry = T+0 close
Sep 2, 2026
via day close
T+1d
-6.32%
call +6.32% · α +7.37%
$2.37
settled 8w ago
T+5d
+2.77%
call -2.77% · α -3.72%
$2.60
settled 7w ago
T+20d
+9.88%
call -9.88% · α -9.96%
$2.78
settled 26d ago
T+60d
Pending
in 4w

Price Chart

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Executive Summary

Yatsen reported Q2 2026 revenue of RMB1.14B (+5.1% YoY), driven by 40.4% skincare growth, but net loss widened to RMB90.8M from RMB19.5M, and gross margin contracted to 73.9% from 78.3%. The company guided Q3 revenue down 0-10% YoY, signaling a sharp deceleration. Despite the skincare segment's strength, deteriorating profitability and a negative outlook make this a bearish report.

Key Facts

  • Q2 2026 total net revenues increased 5.1% YoY to RMB1.14B (US$168.3M)
  • Skincare brand revenues grew 40.4% YoY to RMB816.1M, now 71.5% of total revenue
  • Color cosmetics revenues declined 35.8% YoY
  • Gross margin fell to 73.9% from 78.3% YoY due to inventory provisions in color cosmetics
  • Net loss widened to RMB90.8M (US$13.4M) from RMB19.5M YoY; Non-GAAP net loss of RMB99.4M vs Non-GAAP net income of RMB11.5M
  • Operating loss margin expanded to 11.5% from 5.1% YoY
  • Selling & marketing expenses rose to 70.7% of revenue from 66.5% YoY
  • Net cash used in operations was RMB78.0M vs cash generated of RMB77.7M YoY
  • Q3 2026 revenue guidance of RMB898.6M-RMB998.4M implies 0-10% YoY decline
  • Appointed Li Wang as Co-CFO, effective Sept 2, 2026, to succeed Donghao Yang after 2026 annual report

Financial Impact

Net loss increased 366% YoY to RMB90.8M; operating loss margin doubled to 11.5%; Q3 guidance implies revenue decline of 0-10% YoY

revenuegross marginnet lossoperating lossoperating cash flow

Risk Factors

  • Color cosmetics segment continues to decline 35.8% YoY with no turnaround catalyst
  • Selling & marketing expenses at 70.7% of revenue indicate heavy spending to sustain skincare growth
  • Q3 guidance of 0-10% revenue decline implies top-line momentum is stalling
  • Operating cash flow turned negative, consuming RMB78M vs generating RMB77.7M last year

Market Snapshot

Exchange
NYSE
Sector
Perfumes, Cosmetics & Other Toilet Preparations
Analyst Consensus
80% bullish (5 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
6-K Filing (Primary)0001193125-26-379301
Document: ysg-6k2q_-2026.htm0001193125-26-379301
Document: 0001193125-26-379301-index-headers.html0001193125-26-379301
Document: 0001193125-26-379301-index.html0001193125-26-379301
Document: 0001193125-26-379301.txt0001193125-26-379301
6 reports for YSG
Performance horizon
50% Hit rate @ T+1 2 of 4 directional calls Went positive at some point 3 of 4 best @ T+60▲ +33.47%May 21, 2026
Filters
Rows
Reports for YSG — sortable, filterable
TypeNow
Sep 2, 2026
7w ago
6-K
BEARISH ★ 6/10
$2.53 $2.37▲ +6.32%▲ +7.37%$2.40 (+5.14%)
Sep 2, 2026
7w ago
Press Release
BEARISH ★ 6/10
$2.53 $2.37▲ +6.32%▲ +7.37%$2.40 (+5.14%)
Aug 26, 2026
8w ago
Press Release
NEUTRAL ★ 1/10
$2.94 $3.02▲ +2.72%▲ +2.07%$2.40 (−18.37%)
Jul 8, 2026
15w ago
Press Release
BULLISH ★ 6/10
$3.46 $3.43▼ −0.87%▼ −1.71%$2.40 (−30.64%)
May 26, 2026
22w ago
6-K
BEARISH ★ 6/10
$2.69 $2.91▼ −8.18%▼ −8.17%$2.40 (+10.78%)
May 21, 2026
22w ago
6-K
BULLISH ★ 6/10
$2.39 $2.59▲ +8.37%▲ +7.92%$2.40 (+0.42%)
Showing 6 of 6

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Report published Sep 2, 2026