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PRESS-RELEASE ·Filed Sep 2, 2026

YSG

Yatsen Holding Limited
BEARISH
Impact 6/10
Horizonweeks Processed1mo ago WireGlobeNewswire
Press release · Earnings
Actionable Insight ▼ Bearish

The sharp deterioration in profitability (net loss +366% YoY, gross margin -440bps) combined with Q3 guidance pointing to a potential 0-10% revenue decline signals structural headwinds in the core color cosmetics business that are not yet priced in. Monitor the Q3 print for whether the skincare growth rate can sustain above 40% to offset further color cosmetics erosion; if skincare decelerates, the stock faces additional downside risk.

DirectionBearish
Confidencehigh
Horizonweeks
Latest settled — T+20d ⚠ clustered
YSG ▲ +9.88% at T+20d
SHORT call ✗ call lost -9.88% · α vs SPY -9.96% · entry $2.53 → $2.78
Next anchor: T+60d in 5w
Latest observation: T+36 +1.52% FF3 residual α
Entry = T+0 close
Sep 2, 2026
via day close
T+1d
-6.32%
call +6.32% · α +7.37%
$2.37
settled 8w ago
T+5d
+2.77%
call -2.77% · α -3.72%
$2.60
settled 7w ago
T+20d
+9.88%
call -9.88% · α -9.96%
$2.78
settled 25d ago
T+60d
Pending
in 5w

Price Chart

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Executive Summary

Yatsen reported Q2 2026 revenue of RMB1.14B (+5.1% YoY), driven by 40.4% skincare growth offsetting a 35.8% color cosmetics decline. However, net loss widened to RMB90.8M from RMB19.5M a year ago, gross margin contracted to 73.9% from 78.3%, and Q3 guidance implies a potential 0-10% YoY revenue decline. The deteriorating profitability and cautious outlook outweigh the modest top-line beat, making this a bearish read-through for the stock.

Key Financial Metrics

EPS
−$0.14
Revenue
$168.3M
+5.1% YoY
Rating
miss
Guidance
RMB898.6M–RMB998.4M
lowered
Gross Margin
73.9%

Key Facts

  • Q2 2026 revenue RMB1.14B (+5.1% YoY), skincare +40.4% to RMB816.1M (71.5% of total), color cosmetics -35.8%
  • GAAP net loss widened to RMB90.8M from RMB19.5M YoY; non-GAAP net loss RMB99.4M vs non-GAAP net income of RMB11.5M a year ago
  • Gross margin fell to 73.9% from 78.3% YoY on higher inventory provisions in color cosmetics
  • Operating loss margin worsened to 11.5% from 5.1%; selling & marketing expenses rose to 70.7% of revenue from 66.5%
  • Q3 2026 revenue guidance of RMB898.6M–RMB998.4M implies a 0% to 10% YoY decline
  • Cash, restricted cash & short-term investments of RMB1.06B flat vs year-end 2025; operating cash flow turned negative at -RMB78.0M vs +RMB77.7M a year ago
  • Appointed Li Wang as Co-CFO, expected to succeed current CFO after 2026 annual report

Financial Impact

Net loss widened 366% YoY to RMB90.8M; gross margin -440bps; Q3 guidance implies revenue decline of up to 10% YoY

revenuenet incomegross marginoperating margincash flow

Risk Factors

  • Color cosmetics segment revenue declined 35.8% YoY with no sign of stabilization
  • Selling & marketing spend rising faster than revenue (70.7% of revenue vs 66.5%) suggests diminishing returns on customer acquisition
  • Q3 guidance of 0-10% YoY revenue decline implies the top-line growth story is stalling
  • Negative operating cash flow (-RMB78M) vs positive +RMB77.7M a year ago raises liquidity concerns for a company with only RMB1.06B in cash

Market Snapshot

Exchange
NYSE
Sector
Perfumes, Cosmetics & Other Toilet Preparations
Analyst Consensus
80% bullish (5 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 press release from GlobeNewswire.

DocumentAccession Number
PRESS-RELEASE Data (Synthetic)press-prn-302867531
6 reports for YSG
Performance horizon
50% Hit rate @ T+1 2 of 4 directional calls Went positive at some point 3 of 4 best @ T+60▲ +33.47%May 21, 2026
Filters
Rows
Reports for YSG — sortable, filterable
TypeNow
Sep 2, 2026
7w ago
6-K
BEARISH ★ 6/10
$2.53 $2.37▲ +6.32%▲ +7.37%$2.38 (+6.13%)
Sep 2, 2026
7w ago
Press Release
BEARISH ★ 6/10
$2.53 $2.37▲ +6.32%▲ +7.37%$2.38 (+6.13%)
Aug 26, 2026
8w ago
Press Release
NEUTRAL ★ 1/10
$2.94 $3.02▲ +2.72%▲ +2.07%$2.38 (−19.22%)
Jul 8, 2026
15w ago
Press Release
BULLISH ★ 6/10
$3.46 $3.43▼ −0.87%▼ −1.71%$2.38 (−31.36%)
May 26, 2026
21w ago
6-K
BEARISH ★ 6/10
$2.69 $2.91▼ −8.18%▼ −8.17%$2.38 (+11.71%)
May 21, 2026
22w ago
6-K
BULLISH ★ 6/10
$2.39 $2.59▲ +8.37%▲ +7.92%$2.38 (−0.63%)
Showing 6 of 6

US Market Status

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Report published Sep 2, 2026