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Insider Cluster (2 insiders) ·Filed Sep 18, 2026

WSM

WILLIAMS SONOMA INC
BEARISH
Impact 6/10
Horizondays Processed1mo ago
Insider cluster: 2 insiders, $2.7M total
Actionable Insight ▼ Bearish

CEO's concentrated open-market selling without a plan is a strong bearish signal. Monitor next 8-K or earnings release for any negative business update; the CFO's derivative exercise is routine and non-informative.

DirectionBearish
Confidencehigh
Horizondays
Latest settled — T+20d
WSM ▲ +9.80% at T+20d
SHORT call ✗ call lost -9.80% · α vs SPY -10.71% · entry $227.16 → $249.43
Next anchor: T+60d in 7w
Latest observation: T+24 -15.84% FF3 residual α
Entry = T+0 close
Sep 18, 2026
via day close
T+1d
+2.43%
call -2.43% · α -2.45%
$232.69
settled 5w ago
T+5d
+1.70%
call -1.70% · α -2.72%
$231.03
settled 4w ago
T+20d
+9.80%
call -9.80% · α -10.71%
$249.43
settled 10d ago
T+60d
Pending
in 7w

Price Chart

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Executive Summary

CEO Laura Alber sold $7.74M of WSM stock in a single day via multiple open-market trades, while CFO Jeffrey Howie executed a routine derivative exercise with tax-withholding shares surrendered. The CEO's concentrated selling is material relative to market cap and lacks a 10b5-1 plan indication, signaling potential bearish conviction.

Key Financial Metrics

Direction
selling
Total Value
$8.6M
Insiders
2

Key Facts

  • CEO Laura Alber sold 35,000 shares across 5 open-market trades on 2026-09-16, totaling $7.74M at prices $219.17-$222.86.
  • CFO Jeffrey Howie exercised 6,984 derivative shares (non-cash) and surrendered 3,939 shares for tax withholding on 2026-09-12.
  • Total cluster value: $8.63M (CEO $7.74M + CFO $0.89M tax withholding).
  • No 10b5-1 plan indicated for any trade; all CEO sales are open-market (code S).

Financial Impact

CEO sales of $7.74M represent approximately 0.2% of WSM's market cap (est. $3.9B based on ~17.6M shares outstanding at ~$220).

insider ownershipmarket perception

Risk Factors

  • CEO selling could precede disappointing earnings or guidance revision.
  • Insider selling may pressure stock price in the near term.
  • No offsetting insider buying to counterbalance the signal.

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-WSM-1789769508437
9 reports for WSM
Performance horizon
100% Hit rate @ T+1 3 of 3 directional calls Went positive at some point 3 of 3 best @ T+60▲ +26.16%May 21, 2026
Filters
Rows
Reports for WSM — sortable, filterable
TypeNow
Oct 19, 2026
7d ago
Institutional Cluster
BULLISH ★ 4/10
$249.32 $253.81▲ +1.80%▲ +1.47%$249.96 (+0.26%)
Oct 19, 2026
7d ago
8-K
NEUTRAL ★ 2/10
$249.43 $253.99▲ +1.83%▲ +1.49%$249.96 (+0.21%)
Oct 16, 2026
9d ago
Insider Cluster
NEUTRAL ★ 3/10
$249.32 $253.81▲ +1.80%▲ +1.47%$249.96 (+0.26%)
Oct 9, 2026
17d ago
144
NEUTRAL ★ 2/10
$238.86 $239.98▲ +0.47%▲ +0.48%$249.96 (+4.65%)
Sep 18, 2026
5w ago
Insider Cluster
BEARISH ★ 6/10
$227.16 $232.69▼ −2.43%▼ −2.45%$249.96 (−10.04%)
Aug 26, 2026
8w ago
8-K
BULLISH ★ 7/10
$237.43 $238.40▲ +0.41%▼ −0.25%$249.96 (+5.28%)
Jun 11, 2026
19w ago
Institutional Cluster
NEUTRAL ★ 3/10
$218.74 $223.54▲ +2.19%▲ +1.65%$249.96 (+14.27%)
May 21, 2026
22w ago
8-K
BULLISH ★ 6/10
$190.57 $192.83▲ +1.19%▲ +0.74%$249.96 (+31.16%)
May 6, 2026
24w ago
DEFA14A
NEUTRAL ★ 2/10
$186.18 $183.22▼ −1.59%▼ −1.26%$249.96 (+34.25%)
Showing 9 of 9

US Market Status

Market Closed — Opens Tue (16h)

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Report published Sep 18, 2026