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Insider Cluster (2 insiders) ·Filed Oct 16, 2026

WSM

WILLIAMS SONOMA INC
NEUTRAL
Impact 3/10
Horizonweeks Processed10d 16h ago
Insider cluster: 2 insiders, $322K total
Actionable Insight • Neutral

The dollar value of these sales is too small relative to market cap to signal material negative information. Monitor next 10-Q for any fundamental deterioration, but this cluster alone does not warrant a bearish read.

DirectionNeutral
Confidencehigh
Horizonweeks
Latest settled — T+5d
WSM ▲ +0.26% at T+5d
NEUTRAL call +0.26% · α vs SPY +0.40% · entry $249.32 → $249.96
Next anchor: T+20d in 17d
Entry = T+0 close
Oct 16, 2026
via day close
T+1d
+1.80%
call +1.80% · α +1.47%
$253.81
settled 8d ago
T+5d
+0.26%
call +0.26% · α +0.40%
$249.96
settled 4d ago
T+20d
Pending
in 17d
T+60d
Pending
in 3mo

Price Chart

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Executive Summary

Two insiders at Williams Sonoma sold a combined $322K in shares over a one-week window. Director Anne Finucane sold $197K at $252.12, and EVP Karalyn Yearout sold $125K at $239.36. The total value is ~0.1% of market cap, which is modest and routine in size. No 10b5-1 plan indication is present, but the dollar amounts are below the materiality threshold for a bearish signal.

Key Financial Metrics

Direction
selling
Total Value
$322.0K
Insiders
2

Key Facts

  • Two insiders sold shares between October 9 and October 16, 2026
  • Director Anne Finucane sold 780 shares at $252.12 for $197K
  • EVP Karalyn Yearout sold 522 shares at $239.36 for $125K
  • Total insider sales value: $322K
  • No 10b5-1 plan mentioned in the filing

Financial Impact

Total insider sales of $322K represent approximately 0.1% of market cap — a routine, non-material amount

dilution

Risk Factors

  • Insider sales could be liquidity-driven (diversification, tax planning) — no 10b5-1 plan disclosed
  • No C-suite selling — both sellers are non-CEO/CFO, reducing signal strength

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-WSM-1792188277533
9 reports for WSM
Performance horizon
75% Hit rate @ T+1 3 of 4 directional calls Went positive at some point 3 of 4 best @ T+60▲ +26.16%May 21, 2026
Filters
Rows
Reports for WSM — sortable, filterable
TypeNow
Oct 19, 2026
7d ago
Institutional Cluster
BULLISH ★ 4/10
$249.32 $253.81▲ +1.80%▲ +1.47%$249.10 (−0.09%)
Oct 19, 2026
8d ago
8-K
NEUTRAL ★ 2/10
$249.43 $253.99▲ +1.83%▲ +1.49%$249.10 (−0.13%)
Oct 16, 2026
10d ago
Insider Cluster
NEUTRAL ★ 3/10
$249.32 $253.81▲ +1.80%▲ +1.47%$249.10 (−0.09%)
Oct 9, 2026
17d ago
144
NEUTRAL ★ 2/10
$238.86 $239.98▲ +0.47%▲ +0.48%$249.10 (+4.29%)
Sep 18, 2026
5w ago
Insider Cluster
BEARISH ★ 6/10
$227.16 $232.69▼ −2.43%▼ −2.45%$249.10 (−9.66%)
Aug 26, 2026
8w ago
8-K
BULLISH ★ 7/10
$237.43 $238.40▲ +0.41%▼ −0.25%$249.10 (+4.92%)
Jun 11, 2026
19w ago
Institutional Cluster
NEUTRAL ★ 3/10
$218.74 $223.54▲ +2.19%▲ +1.65%$249.10 (+13.88%)
May 21, 2026
22w ago
8-K
BULLISH ★ 6/10
$190.57 $192.83▲ +1.19%▲ +0.74%$249.10 (+30.71%)
May 6, 2026
24w ago
DEFA14A
NEUTRAL ★ 2/10
$186.18 $183.22▼ −1.59%▼ −1.26%$249.10 (+33.79%)
Showing 9 of 9

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Report published Oct 16, 2026