8-K ·Filed Jul 15, 2026

WINA

WINMARK CORP
NEUTRAL
Impact 4/10
Horizonweeks Processed2mo ago SEC0000908315-26-000027
8-K Item 2.02: Earnings release
Actionable Insight • Neutral

Monitor franchisee adoption of the new Ad Fund and POS system—these investments should support long-term royalty growth but will pressure near-term margins. The consistent dividend and strong operating cash flow ($22.6M YTD) provide a floor, but the lack of earnings growth may cap upside until investments show ROI.

DirectionNeutral
Confidencehigh
Horizonweeks
Latest settled — T+20d
WINA ▼ -8.27% at T+20d
NEUTRAL call ✗ call lost -8.27% · α vs SPY -10.62% · entry $376.76 → $345.59
Next anchor: T+60d in 6d
Latest observation: T+54 -12.92% FF3 residual α
Entry anchored
Jul 15, 11:29 AM ET
via exchange tick
T+1d
+3.24%
call +3.24% · α +3.78%
$388.95
settled 3mo ago
T+5d
-6.58%
call -6.58% · α -5.60%
$351.97
settled 2mo ago
T+20d
-8.27%
call -8.27% · α -10.62%
$345.59
settled 7w ago
T+60d
—
call — · α —
—
in 6d

Price Chart

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Executive Summary

Winmark reported Q2 2026 revenue of $21.97M (+7.6% YoY) driven by royalty growth, but diluted EPS fell to $2.81 from $2.89 a year ago as SG&A increased 14% due to investments in the Platos Closet Ad Fund and technology. The Board declared a quarterly dividend of $1.02/share, consistent with prior quarters. The earnings decline is modest and partly reflects the absence of $2.2M in prior-year leasing income from litigation settlement.

Key Financial Metrics

EPS
$2.81
Revenue
$22.0M
+7.6% YoY
Free Cash Flow
$20.3M

Key Facts

  • Q2 2026 revenue $21,966,000 vs $20,416,800 YoY (+7.6%)
  • Q2 2026 diluted EPS $2.81 vs $2.89 YoY (-2.8%)
  • Royalty revenue grew 7.8% to $20,117,000
  • SG&A increased 14% to $7,506,400 reflecting Ad Fund and technology investments
  • Quarterly dividend of $1.02/share declared, payable Sept 1, 2026
  • Franchise count at quarter end: 1,389 operating, 87 awarded not yet open

Financial Impact

Revenue growth of ~$1.55M YoY offset by $0.92M SG&A increase and absence of $2.2M prior-year leasing income; net income down ~$206K

revenueepssg&aroyalties

Risk Factors

  • SG&A growth outpacing revenue growth could compress margins further
  • Franchisee churn or slower territory sales could reduce royalty stream
  • Consumer discretionary spending slowdown could impact resale franchise traffic

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Miscellaneous Retail
Analyst Consensus
86% bullish (7 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 7 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0000908315-26-000027
Document: wina-20260715x8k.htm0000908315-26-000027
Document: wina-20260715xex99d2.htm0000908315-26-000027
Document: 0000908315-26-000027-index-headers.html0000908315-26-000027
Document: 0000908315-26-000027-index.html0000908315-26-000027
Document: 0000908315-26-000027.txt0000908315-26-000027
8-K Data (Synthetic)0000908315-26-000027
4 reports for WINA
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for WINA — sortable, filterable
TypeNow
Jul 15, 2026
11w ago
8-K
NEUTRAL ★ 4/10
$376.76 $345.59▼ −8.27%▼ −10.62%$297.69 (−20.99%)
May 6, 2026
21w ago
8-K
NEUTRAL ★ 2/10
$371.53 $375.70▲ +1.12%▼ −1.66%$297.69 (−19.87%)
Apr 15, 2026
24w ago
8-K
BEARISH ★ 6/10
$379.21 $360.36▲ +4.97%▲ +11.01%$297.69 (+21.50%)
Mar 3, 2026
30w ago
Insider Cluster
BEARISH ★ 6/10
$480.67 $427.55▲ +11.05%▲ +6.65%$297.69 (+38.07%)
Showing 4 of 4

US Market Status

Market Closed — Opens Mon (37h 48m)

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