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Insider Cluster (2 insiders) ·Filed Sep 16, 2026

W

Wayfair Inc.
BEARISH
Impact 5/10
Horizonweeks Processed1mo ago
Insider cluster: 2 insiders, $1.1M total
Actionable Insight ▼ Bearish

The CEO and President both selling open-market shares within a week, without 10b5-1 plan protection, is a bearish signal. Monitor for upcoming earnings or material corporate developments that may have prompted the sales.

DirectionBearish
Confidencemedium
Horizonweeks
Latest settled — T+20d
W ▲ +9.20% at T+20d
SHORT call ✗ call lost -9.20% · α vs SPY -7.99% · entry $102.50 → $111.93
Next anchor: T+60d in 6w
Latest observation: T+26 -6.60% FF3 residual α
Entry = T+0 close
Sep 16, 2026
via day close
T+1d
-0.04%
call +0.04% · α -0.08%
$102.46
settled 6w ago
T+5d
-4.71%
call +4.71% · α +5.31%
$97.67
settled 5w ago
T+20d
+9.20%
call -9.20% · α -7.99%
$111.93
settled 14d ago
T+60d
Pending
in 6w

Price Chart

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Executive Summary

Wayfair CEO Niraj Shah and President Jon Blotner sold a combined $1.14M in open-market sales over a one-week window. The CEO's $441K sale and the President's $698K sale represent a notable insider sell cluster, though the total is modest relative to Wayfair's market cap.

Key Financial Metrics

Direction
selling
Total Value
$1.1M
Insiders
2

Key Facts

  • CEO Niraj Shah sold 4,500 shares at $98.27 for $441K on 2026-09-14
  • President Jon Blotner sold 7,000 shares at $100.22 for $698K on 2026-09-08
  • Total insider sales of $1.14M over 7-day window
  • Both sales are open-market (code S) with no 10b5-1 plan indication

Financial Impact

$1.14M in insider sales, approximately 0.35% of market cap (based on $326M market cap)

insider ownershipmarket sentiment

Risk Factors

  • Insider sales may signal management's view that shares are overvalued
  • No 10b5-1 plan indicates discretionary selling — potentially informed
  • Cluster selling by top two executives amplifies negative signal

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
CLUSTER Data (Synthetic)cluster-W-1789593701363
20 reports for W
Performance horizon
50% Hit rate @ T+60 2 of 4 directional calls Went positive at some point 6 of 7 best @ T+60▲ +19.27%Feb 23, 2026
Filters
Rows
Reports for W — sortable, filterable
TypeNow
Oct 22, 2026
6d ago
Insider Cluster
BEARISH ★ 5/10
$112.49awaiting T+60—$113.05 (−0.50%)
Oct 19, 2026
8d ago
Insider Cluster
BEARISH ★ 5/10
$113.56awaiting T+60—$113.05 (+0.45%)
Oct 15, 2026
12d ago
144
NEUTRAL ★ 3/10
$107.28awaiting T+60—$113.05 (+5.38%)
Oct 14, 2026
13d ago
Insider Cluster
BEARISH ★ 5/10
$111.93awaiting T+60—$113.05 (−1.00%)
Oct 1, 2026
26d ago
Press Release
NEUTRAL ★ 1/10
$101.37awaiting T+60—$113.05 (+11.52%)
Sep 16, 2026
5w ago
Insider Cluster
BEARISH ★ 5/10
$102.50awaiting T+60—$113.05 (−10.29%)
Aug 14, 2026
10w ago
Insider Cluster
NEUTRAL ★ 4/10
$103.08awaiting T+60—$113.05 (+9.67%)
May 22, 2026
22w ago
8-K
NEUTRAL ★ 2/10
$67.04 $101.61▲ +51.56%▲ +48.64%$113.05 (+68.62%)
May 13, 2026
23w ago
8-K
NEUTRAL ★ 4/10
$59.88 $106.31▲ +77.53%▲ +73.37%$113.05 (+88.78%)
Apr 30, 2026
25w ago
8-K
NEUTRAL ★ 5/10
$63.88 $84.18▲ +31.77%▲ +28.95%$113.05 (+76.96%)
Showing 10 of 20

US Market Status

Market Closed — Opens Thu (12h 59m)

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Report published Sep 16, 2026