144 ·Filed Apr 14, 2026

W

Wayfair Inc.
BEARISH
Impact 6/10
Horizonweeks Processed5mo ago SEC0001959173-26-002894
Form 144 — notice of proposed sale of securities
Actionable Insight ▼ Bearish

Traders should monitor for actual sales filings (Form 4) following these dates, as execution could pressure the stock, particularly if market conditions are weak. The scale and timing suggest Conine is reducing exposure, which may signal caution about near-term prospects despite no public negative catalyst.

DirectionBearish
Confidencehigh
Horizonweeks
Final — all horizons settled through T+60d
W ▲ +21.66% at T+60d
SHORT call ✗ call lost -21.66% · α vs SPY -13.42% · entry $74.21 → $90.29
Entry anchored
Apr 14, 10:59 AM ET
via exchange tick
T+1d
+3.00%
call -3.00% · α -2.23%
$76.44
settled 6mo ago
T+5d
+7.36%
call -7.36% · α -5.96%
$79.67
settled 5mo ago
T+20d
-17.29%
call +17.29% · α +23.59%
$61.38
settled 5mo ago
T+60d
+21.66%
call -21.66% · α -13.42%
$90.29
settled 3mo ago

Price Chart

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Executive Summary

Steven K. Conine, co-founder and former executive of Wayfair, filed a Form 144 to notify intent to sell up to 416,000 shares of Class A stock in multiple tranches through April 2026, with a total estimated value of approximately $35.8 million based on current market prices. The sales are planned across personal and foundation accounts, signaling a coordinated reduction in holdings.

Key Facts

  • Steven K. Conine filed Form 144 to sell up to 416,000 shares of Wayfair Class A stock
  • Sales are scheduled in multiple tranches from January to April 2026, including transfers to the Conine Family Foundation
  • Total estimated value of shares to be sold is $35.8 million based on current market price (~$86.10/share)
  • Conine is a co-founder and former executive; his selling activity carries significant market signal
  • Recent insider selling includes $346K in the past 30 days, suggesting ongoing divestment

Financial Impact

Approximately $35.8 million in potential stock sales over the next several months, representing a meaningful insider divestment

insider ownershipshare supplyinvestor sentiment

Risk Factors

  • Potential downward pressure on stock price if sales are executed in concentrated periods
  • Erosion of investor confidence given Conine’s status as a founder and long-time executive

Market Snapshot

Exchange
NYSE
Sector
Retail-Catalog & Mail-Order Houses

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 3 SEC documents filed with EDGAR.

DocumentAccession Number
144 Filing (Primary)0001959173-26-002894
Document: 0001959173-26-002894-index.html0001959173-26-002894
Document: 0001959173-26-002894.txt0001959173-26-002894
14 reports for W
Performance horizon
100% Hit rate 3 of 3 directional calls best @ T+60▲ +19.27%Feb 23, 2026
Filters
Rows
Reports for W — sortable, filterable
TypeNow
Aug 14, 2026
6w ago
Insider Cluster
NEUTRAL ★ 4/10
$103.08 $104.79▲ +1.66%▲ +3.18%$101.25 (−1.78%)
May 22, 2026
19w ago
8-K
NEUTRAL ★ 2/10
$67.04 $85.04▲ +26.84%▲ +27.01%$101.25 (+51.02%)
May 13, 2026
20w ago
8-K
NEUTRAL ★ 4/10
$59.88 $77.68▲ +29.72%▲ +30.33%$101.25 (+69.08%)
Apr 30, 2026
22w ago
8-K
NEUTRAL ★ 5/10
$63.88 $72.00▲ +12.71%▲ +7.48%$101.25 (+58.49%)
Apr 24, 2026
23w ago
Insider Cluster
NEUTRAL ★ 2/10
$78.70 $66.34▼ −15.71%▼ −19.73%$101.25 (+28.65%)
Apr 23, 2026
23w ago
Insider Cluster
NEUTRAL ★ 2/10
$76.50 $64.72▼ −15.40%▼ −20.04%$101.25 (+32.35%)
Apr 14, 2026
24w ago
144
BEARISH ★ 6/10
$74.21 $61.38▲ +17.29%▲ +23.59%$101.25 (−36.43%)
Mar 25, 2026
27w ago
Insider Cluster
NEUTRAL ★ 2/10
$79.08 $76.94▼ −2.71%▼ −10.57%$101.25 (+28.03%)
Mar 24, 2026
27w ago
Insider Cluster
BEARISH ★ 7/10
$75.04 $80.14▼ −6.80%▲ +2.10%$101.25 (−34.92%)
Mar 23, 2026
27w ago
Insider Cluster
NEUTRAL ★ 3/10
$76.07 $79.67▲ +4.73%▼ −2.69%$101.25 (+33.10%)
Showing 10 of 14

US Market Status

Market Closed — Opens Mon (64h 11m)

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