8-K ·Filed Aug 17, 2026

ULTA

Ulta Beauty, Inc.
NEUTRAL
Impact 2/10
Horizonmonths Processed1mo ago SEC0001104659-26-097497
8-K context-dependent: Items 5.02, 8.01
Actionable Insight • Neutral

This is a routine board appointment with no earnings, guidance, or operational data — no actionable trading signal. Monitor next quarterly earnings for any strategic shifts tied to the 'Ulta Beauty Unleashed' strategy referenced in the press release.

DirectionNeutral
Confidencehigh
Horizonmonths
Latest settled — T+20d
ULTA ▲ +10.34% at T+20d
NEUTRAL call ✓ call won +10.34% · α vs SPY +12.31% · entry $493.33 → $544.32
Next anchor: T+60d in 6w
Latest observation: T+32 +18.72% FF3 residual α
Entry anchored
Aug 14, 04:24 PM ET
via 1-min bar
T+1d
+4.75%
call +4.75% · α +5.42%
$516.74
settled 6w ago
T+5d
+9.21%
call +9.21% · α +10.40%
$538.76
settled 6w ago
T+20d
+10.34%
call +10.34% · α +12.31%
$544.32
settled 17d ago
T+60d
—
call — · α —
—
in 6w

Price Chart

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Executive Summary

Ulta Beauty appointed Brieane L. Olson, CEO of PacSun, as an independent director effective August 31, 2026, filling the seat vacated by Kelly E. Garcia who transitions to Chief Technology Officer. This is a routine board refresh with no material financial impact — the board expands to 10 directors with a seasoned retail executive. No financial data, guidance, or operational updates were provided in this filing.

Key Facts

  • Brieane L. Olson appointed as independent director effective August 31, 2026
  • Olson is CEO of Pacific Sunwear (PacSun) since May 2023
  • She fills the seat vacated by Kelly E. Garcia, who transitions to Ulta Beauty's Chief Technology Officer
  • Board will consist of 10 directors after appointment
  • Olson will receive standard non-employee director compensation as described in the April 22, 2026 proxy statement

Financial Impact

No financial figures disclosed in the filing

Risk Factors

  • No material risks identified from this filing

Market Snapshot

Exchange
Nasdaq
Sector
Retail-Retail Stores, NEC
Analyst Consensus
74% bullish (34 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 5 SEC documents filed with EDGAR.

DocumentAccession Number
8-K Filing (Primary)0001104659-26-097497
Document: ulta-20260813xex99d1.htm0001104659-26-097497
Document: 0001104659-26-097497-index-headers.html0001104659-26-097497
Document: 0001104659-26-097497-index.html0001104659-26-097497
Document: 0001104659-26-097497.txt0001104659-26-097497
5 reports for ULTA
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for ULTA — sortable, filterable
TypeNow
Aug 17, 2026
6w ago
8-K
NEUTRAL ★ 2/10
$493.33 $544.32▲ +10.34%▲ +12.31%$543.69 (+10.21%)
Jun 15, 2026
15w ago
144
NEUTRAL ★ 1/10
$463.68 $469.12▲ +1.17%▲ +0.97%$543.69 (+17.26%)
Jun 9, 2026
16w ago
8-K
NEUTRAL ★ 3/10
$470.75 $460.24▼ −2.23%▼ −5.86%$543.69 (+15.49%)
Jun 2, 2026
17w ago
8-K
BULLISH ★ 7/10
$470.81 $454.78▼ −3.40%▼ −2.28%$543.69 (+15.48%)
May 19, 2026
19w ago
Court Ruling
NEUTRAL ★ 2/10
$481.56 $450.75▼ −6.40%▼ −7.38%$543.69 (+12.90%)
Showing 5 of 5

US Market Status

Market Closed — Opens Mon (64h 40m)

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