Insider Buy ·Filed Aug 13, 2026

UA

Under Armour, Inc.
BULLISH
Impact 5/10
Horizonweeks Processed1mo ago SEC0001336917-26-000113
Insider cluster: 1 insiders, $100K total
Actionable Insight ▲ Bullish

A CFO buying stock post-earnings with lowered guidance is a rare conviction signal. The dollar amount is small relative to market cap, but the seniority and timing (post-negative news) amplify its informational value. Monitor for additional insider buys or a 10b5-1 plan adoption; if no follow-through within 30 days, the signal fades.

DirectionBullish
Confidencemedium
Horizonweeks
Latest settled — T+20d ⚠ clustered
UA ▼ -4.77% at T+20d
LONG call ✗ call lost -4.77% · α vs SPY -3.02% · entry $5.24 → $4.99
Next anchor: T+60d in 5w
Latest observation: T+33 +0.31% FF3 residual α
Entry anchored
Aug 12, 07:42 PM ET
via 1-min bar
T+1d
+0.19%
call +0.19% · α +0.39%
$5.25
settled 7w ago
T+5d
-1.72%
call -1.72% · α +0.25%
$5.15
settled 6w ago
T+20d
-4.77%
call -4.77% · α -3.02%
$4.99
settled 22d ago
T+60d
—
call — · α —
—
in 5w

Price Chart

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Executive Summary

Under Armour CFO Reza Taleghani made a $100K open-market purchase of 18,656 shares at $5.37 on August 11, 2026. This conviction buy follows the company's Q1 FY2027 earnings report (revenue down 3.2% YoY, below consensus) and a lowered full-year revenue outlook, suggesting the CFO sees value at current depressed levels despite headwinds.

Key Financial Metrics

Direction
buying
Total Value
$100.2K
Insiders
1

Key Facts

  • CFO Reza Taleghani purchased 18,656 shares on the open market for $100K at $5.37/share
  • Purchase represents ~0.0045% of UA's $2.2B market cap
  • Filed 6 days after Q1 FY2027 earnings: revenue $1.098B (down 3.2% YoY, below $1.11B consensus), adjusted EPS $0.05 (above $0.02 consensus)
  • Full-year revenue guidance lowered to mid-single-digit decline from slight decline
  • Only insider trade in the past 30 days; no other C-suite activity

Financial Impact

$100K open-market purchase by CFO, 0.0045% of market cap

insider ownershipmarket sentiment

Risk Factors

  • $100K is only 0.0045% of market cap — a trivial amount that may not signal strong conviction
  • Revenue declining 3.2% YoY with lowered guidance creates fundamental headwinds that one insider buy cannot offset
  • Historical calibration shows prior UA reports had 0% win rate at T+20 (n=1), suggesting poor model performance on this ticker

Market Snapshot

Exchange
NYSE
Sector
Apparel & Other Finishd Prods of Fabrics & Similar Matl
Analyst Consensus
9% bullish (33 analysts)

Investment Themes

Consumer & Retail

Documents Analyzed

This report is based on 1 SEC document filed with EDGAR.

DocumentAccession Number
INSIDER-BUY Data (Synthetic)0001336917-26-000113
2 reports for UA
Performance horizon

Track record builds as more directional reports settle.

Filters
Rows
Reports for UA — sortable, filterable
TypeNow
Aug 13, 2026
7w ago
Insider Buy
BULLISH ★ 5/10
$5.24 $4.99▼ −4.77%▼ −3.02%$4.59 (−12.40%)
May 12, 2026
20w ago
8-K
BEARISH ★ 7/10
$4.89 $5.53▼ −13.13%▼ −14.86%$4.59 (+6.10%)
Showing 2 of 2

US Market Status

Market Closed — Opens Mon (64h 21m)

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